October Android Market Analysis in China

In October 2013, the number of Android smartphones on sale in the Chinese smartphone market continued to show an upward trend. This month, it had approached 1,100 models. The number of vendors participating in the competition increased by 3 compared to last month, and the Red Ocean era of Android handsets has fully arrived. However, from the perspective of market structure, Samsung still dominates the direction of the entire market and leads the trend. Among other brands, Lenovo led the domestic mobile phone camp.

Report Highlights • Brand Focus: Samsung holds a dominant position with a monopoly of 26.0%. Compared with September, the five brands ranked volatility.

• Product focus: The Samsung model takes the top runner-up, with a total of nine models selected for the production model, and the Meizu MX3 (without NFC/16GB/Normal Edition) ranks the best.

• Product Features: The number of Android models sold under 1,000 yuan was nearly 500. The quad-core Android model's attention increased slightly by 1.2%, while the 2000 mAh and below models exceeded 700 models.



• Heat engine rankings: Xiaomi Redmi mobile phone (mobile version / 4GB) leads the Android mobile phone market below 2,000 yuan, 2000-3000 yuan price segment Android model: Meizu MX3 (without NFC/16GB) most popular.



First, the brand attention to the pattern • Samsung dominated Android smartphone market in October, Samsung took the lead with 26.0% of the attention, leading the market. All other brands are below 10%. Domestic brand associations ranked second with an 8.8% concern, and Huawei ranked third. Sony Mobile, Xiaomi, HTC, and Cool have similar levels of attention, focusing on 5%-6%. All other brands have less than 5% attention.

• Rankings of the three brands rose. Compared with September, five of the 15 Android mobile phone brands that received the most attention in October ranked among a total of five brands. The top five brands in the first camp remained stable, but Samsung, Huawei, Sony Mobile, and millet brands all showed different degrees of decline from last month. In the second camp, rankings of HTC, Coolpad, and LG all rose one place higher than last month. Meizu and vivo fell two and one position respectively.

Second, the product focus on the pattern (a) product models concerned • Samsung models swept the crown runner-up this month, the most attention of 15 Android smart phones, Samsung GALAXY Note 3 (N9006 / single card / 16GB) and Samsung GALAXY S4 (I9500 /16GB/single card version) takes the championship runner-up and has a clear leading edge. Overall, Samsung has a total of four models, ranking first in the list of brands.

• A total of nine models made in China were selected from the camp. There are a total of nine domestic brands on the list, occupying more than half of the seats. The strength of domestic Android models is evident. Of the nine models, Meizu MX3 (without NFC/16GB/Normal Edition) ranks third in the ratio of 3.0%, and is the only domestic model that ranks among the top five.

Judging from the brand ownership, Meizu, Huawei, and OPPO have two models on the nine domestic models, which are relatively strong. Millet, vivo, and Lenovo all have one model on the list.

(II) Structure of different price segments • Nearly 500 models of Android models sold under the thousand dollars From the perspective of price, in the nearly 1,100 models sold in the Android mobile phone market in October, the number of products priced at less than RMB 1,000 is the largest , Close to 500 models, followed by 1000-2000 yuan price segment models, the number is close to 400 models. However, from the price-concern pattern, the price segment of the 1000-2000 yuan price segment is the most popular and the attention degree reaches 30%. The highest number of models below $1,000 is 24.6%.

(III) Analysis of products with different core numbers • Attention on quad-core Android models increased slightly by 1.2%

ZDC monitoring data showed that Android smartphones equipped with quad-core processors this month received 62.8% of the attention, which was a slight increase of 1.2% from the previous month. The largest increase was in the eight-core model. Its concern this month was 8.0%, up 2.8 percentage points. Both single-core and dual-core models showed different degrees of decline from last month.

(IV) Analysis of the battery capacity structure • The number of models with 2000 mAh and below exceeds 700. ZDC statistics show that in the Android smart phone market in October, the number of models with 2000 mAh battery capacity and below has reached 747 models. Occupy more than half of the proportion. There are 258 types of battery capacity for 2001-3000 mAh. With 3000 mAh, the number of models with large-capacity batteries is small, only 66 models. From the user's attention, the attention at 2000 mAh and below, 2001-3000 mAh is relatively close, and they are about 40%. The former has a slight advantage.

Third, the top Android models list (A) Android models ranking less than 2,000 yuan • Millet red rice mobile phone (mobile / 4GB) lead the following 2,000 yuan Android mobile phone market from 2,000 yuan Android smart phone market perspective, millet red rice The mobile phone (mobile/4GB) has become the most popular model for users. Ten models are all from the domestic brands, among which millet has the largest number of models on the list, reaching four. Huawei and Lenovo have two models.

Judging from the list, of the ten models most concerned about below 2,000 yuan, only two are priced below 1,000 yuan, while six models are between 1,500 and 2,000 yuan. At the same time there are two models of the main camera pixels in more than 10 million, four models of the screen size is 5 inches and above. In addition, it is worth noting that the Lenovo P780's battery has reached a capacity of 4000 mAh.

(B) 2000-3000 yuan price segment Android model rankings • 2000-3000 yuan price segment Android models: Meizu MX3 (without NFC/16GB) most popular from the price of 2000-3000 yuan segment Android smartphone market, family MX3 (non-NFC/16GB) is the most popular, followed by Samsung GALAXY SIII (I9300/China Unicom Edition), and vivo X3 (Mobile Edition) is ranked third.

On the whole, in the mid-end Android mobile phone market, foreign brands are mainly dominated by Samsung. There are three models on the list, and one LG model is short-listed. Domestic brands have a total of six products on the list, belonging to five different brands. There is a slightly larger number of vivo charts, including two.

ZDC concludes:

In October, the Android mobile phone market in China still has more obvious variables. As a whole, spelling parameters and spelling configuration are still the focus of Android vendors. With the intensification of the red market trend in the Android market, how to get out of differentiated and personalized ways and how to maintain vitality for a long time is worth thinking deeply by major manufacturers.