[High-tech LED reporter/Zhao Hui] Since 2012, the domestic LED packaging industry has become increasingly competitive. The price war has been one after another. When the gross profit margin falls, how can we break through and gain market profit while improving its profitability? It has become a problem that packaging companies cannot avoid.
In the middle of the package, the epitaxial chip is connected to the lighting application. As the most important part of the whole industry chain, the survival of the packaging enterprise and the quality of the product have little impact on the whole industry.
"In fact, the package is not just a simple lighting, but also the light quality." Li Jiansheng, chairman of Shanghai Dinghui Technology Co., Ltd. believes that in the past few years, everyone has been rushing to engage in LEDs, especially some non-professional LEDs. The expectations are too high, which leads to different understanding of LEDs, resulting in different quality positioning, which inevitably leads to a mixed market.
The end result is that only 20% of companies do products and 80% do bad products.
How can I play a packaged company? Li Jiansheng’s point of view is that companies must make “differentiationâ€.
"Differentiated competition is the way to survive for LED companies." Li Jiansheng said that the annual R&D investment of CDH Technology accounts for 9% of total revenue, in order to ensure the continued market competitiveness of products.
In 2013, the high-tech LED conference, the “Supply Chain Strategy†sponsored by Jingke Electronics, and Li Jiansheng, the chairman of Shanghai Dinghui Technology, will discuss how to solve the problems in supply chain management. "How to play a good package company? The keynote speech.
Dinghui Technology has proposed three "1" concepts (1 yuan, 1W, 100lm) that are widely concerned in the industry, that is, the price of 1 yuan can buy 1W, 100lm products.
"This is a technical breakthrough under the premise of not giving up product quality, the company through the joint action of upstream and downstream linkage, technological innovation and management innovation, will certainly set off a new round of technological storm." Li Jiansheng said that the LED lighting market From early follow-up, blind expansion to the current enterprise began to practice and low-end research and development, so that the development of LED lighting industry will form a benign interaction, LED bulb prices can be lower with cost, technology, and the price of the terminal consumer market will be lower. The people can buy and use.
In the middle of the package, the epitaxial chip is connected to the lighting application. As the most important part of the whole industry chain, the survival of the packaging enterprise and the quality of the product have little impact on the whole industry.
"In fact, the package is not just a simple lighting, but also the light quality." Li Jiansheng, chairman of Shanghai Dinghui Technology Co., Ltd. believes that in the past few years, everyone has been rushing to engage in LEDs, especially some non-professional LEDs. The expectations are too high, which leads to different understanding of LEDs, resulting in different quality positioning, which inevitably leads to a mixed market.
The end result is that only 20% of companies do products and 80% do bad products.
How can I play a packaged company? Li Jiansheng’s point of view is that companies must make “differentiationâ€.
"Differentiated competition is the way to survive for LED companies." Li Jiansheng said that the annual R&D investment of CDH Technology accounts for 9% of total revenue, in order to ensure the continued market competitiveness of products.
In 2013, the high-tech LED conference, the “Supply Chain Strategy†sponsored by Jingke Electronics, and Li Jiansheng, the chairman of Shanghai Dinghui Technology, will discuss how to solve the problems in supply chain management. "How to play a good package company? The keynote speech.
Dinghui Technology has proposed three "1" concepts (1 yuan, 1W, 100lm) that are widely concerned in the industry, that is, the price of 1 yuan can buy 1W, 100lm products.
"This is a technical breakthrough under the premise of not giving up product quality, the company through the joint action of upstream and downstream linkage, technological innovation and management innovation, will certainly set off a new round of technological storm." Li Jiansheng said that the LED lighting market From early follow-up, blind expansion to the current enterprise began to practice and low-end research and development, so that the development of LED lighting industry will form a benign interaction, LED bulb prices can be lower with cost, technology, and the price of the terminal consumer market will be lower. The people can buy and use.
| CEO Conference: Session 3: Supply Chain Strategy (Jingke Electronics Co., Ltd.) | ||
| November 26th, 09:00-10:45 Conference Room AB, Hall 5, Guangzhou Poly World Trade Center | ||
| Moderator: Dr. Zhang Xiaofei, Chairman of Gaogong LED | ||
| Time Time | Topic | Speaker Speaker |
| 09:00-09:10 | Opening ceremony speech | Organizer Gaogong LED |
| 9:10-9:30 | Keynote Speech: Positioning and Strategy of Midstream Packaging Enterprises | Xiao Kewei, Managing Director, Jingke Electronics |
| 1. Cater to market demand and guide market demand? | ||
| 2, the specialized division of supply chain is the trend, focus is the key | ||
| 3, the link up and down, the midstream package is the backbone of the supply chain | ||
| 09:30-09:45 | Keynote Speech: LED upstream opportunity under the reconstruction of lighting supply chain | Philips Lumileds Asia Regional Marketing Director Zhou Xuejun |
| 1. In the future, the middle and upper reaches will be combined into one? | ||
| 2. What is the standard for dividing the boundaries of high school and low grade? | ||
| 3. Prediction of competition results between Chinese and foreign upstream | ||
| 09:45-10:00 | Keynote Speech: How to play a good package company? | Li Jiansheng, Chairman of CDH Technology |
| 1. What kind of packaging company is a successful enterprise? | ||
| 2. Does the package determine the lighting company, or does the lighting decide to package the enterprise? | ||
| 3. Is encapsulation a false proposition? What are the characteristics of the life and death of the package? | ||
| 10:00-10:15 | Keynote Speech: The Value of a Good Product Supply Chain | Chairman of Yuanda Electronics, Liu Wei |
| 1. Supply Chain Collaboration Lubricant: Sharing and Win-Win | ||
| 2, the supply chain, the world | ||
| 3, the choice of suppliers and customers, the choice of life and death | ||
| 10:15-10:45 | CEO Dialogue: Reinventing the Optimization Supply Chain to Determine Future Success or Failure | Dialogue Moderator: Gaogong LED Zhang Xiaofei |
| 1. How much space does the LED lighting supply chain cost? | ||
| 2. Industry chain integration model: vertical strategic alliance, horizontal merger, vertical integration | ||
| 10:45-10:55 | Break time | |
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