The happiness and worry of home-made smart phones

According to the latest data released by the Ministry of Industry and Information Technology, from January to August 2012, the total volume of mobile phone shipments in the country totaled 27.7422 million units, an increase of 10.1% over the same period of the previous year, of which 2G mobile phone shipments reached 12.2524 million units, compared with the previous year. In the same period, it decreased by 27.1%, and 3G handset shipments reached 149.018 million units, an increase of 92.4% over the same period of the previous year. In the domestic and international mobile phone brand composition, from January to August of 2012, 2580 domestic new products were listed, accounting for 94.5% of the total new mobile phone products listed on the market, and shipped shipments of 21.173 million units, accounting for 77.7% of the total volume of mobile phones. In 3G mobile phones, the share of domestic brands was 84.6% for TD-SCDMA handsets, 59.4% for WCDMA handsets and 82.5% for CDMA 2000 handsets.

According to data released by the US authoritative market research company HISiSuppli at the end of August in the “China Smartphone Market Research Report,” data show that in the first half of 2012, 4 local mobile phone brands represented by “China Kuailian” represented nearly the entire market share. 50%, the overall has significantly exceeded the share of foreign brands.

This is undoubtedly a great news for the domestic mobile phone market. In the past, the Chinese mobile phone market was always dominated by foreign brands such as Nokia and Motorola. Although they were in front of their homes, domestic manufacturers have always played an unremarkable role. Both in terms of quality and brand reputation have not been associated with foreign giants. The small gap is even called synonymous with the cottage. However, under the scourge of mobile Internet waves, the appearance of domestic mobile phones has been renewed.

From these, we can also see that in the past two years, with the wave of intelligentization, domestic mobile phones have been rising in an all-round way. While gradually grasping the dominance of the domestic market, they have also extended the tentacles of development overseas. The explosive growth of Chinese mobile phone manufacturers has even played a role in promoting the popularity of the global mobile Internet.

For these, Xiao Bian is undoubtedly proud and proud. However, as far as the development of smart phones in China is concerned, Xiao Bian has to say that there are still many hidden concerns behind the development of this jet well in recent years.

The first is the lack of capacity for independent innovation and the lack of patent accumulation. This is almost a flaw in all domestic mobile phone manufacturers. Compared with foreign manufacturers such as Apple and Samsung, domestic mobile phones have a large gap both in their ability to innovate and in the accumulation of patents. The recently-rumoured "century war between Samsung and Apple" should have sounded the alarm of intellectual property for domestic manufacturers.

The second is platform dependence and homogenous dilemma. In view of Android's openness and dominant advantages, more than 90% of domestic manufacturers use the Android system. This approach of borrowing chicken eggs does save a lot of time and energy for domestic mobile phone manufacturers. However, the hidden worries are also on the same page. Over-reliance on Android not only brings about the homogeneity of products, but also makes domestic mobile phone manufacturers vulnerable to the development process.

The last is the “endpointer” of low-end mobile phones. The reason why domestic mobile phones can be quickly placed on the market is not unrelated to the high price and low price of their products. Domestic manufacturers have obvious advantages in the field of thousands of smart machines, but there are few bright-edged products in the mid-to-high end market. The resulting negative impact is mainly concentrated on two aspects: First, it leaves the consumer with a low-end impression. Not conducive to the establishment of the brand; Second, excessive price wars often make manufacturers fall into the predicament of increasing income. Therefore, how to tear up the middle and high-end market in the future will become a big stone on the way forward of domestic mobile phones.

From this point of view, there is still a long way to go before the Chinese smart phones are to be developed in the long term, and they must not be dazzled by the current light.