TCL May sales up 80% to increase annual sales target

[Global Home Grid Report] On June 7, 2012, TCL Corporation released the announcement of major product sales in May 2012. Announcement: In May, sales of TCL Group's LCD TVs (including commercial displays) increased by 82.20% year-on-year to 102.69 million units, and sales momentum remained strong. Total sales volume of TCL communication products decreased slightly by 1.51% compared to the same period of last year, but single-month smartphone sales Compared with the same period last year, a significant increase of 1,791% reached 506,391 units; sales of air conditioners, refrigerators and washing machines of TCL appliances continued to grow steadily, up by 9.95%, 39.83% and 47.35% respectively year-on-year. Huaxing Optoelectronics' comprehensive yield rate steadily increased to 92.10%, close to the industry average.

From January to May of 2012, the sales volume of TCL multimedia LCD TVs reached 5.636 million units, a year-on-year increase of 72.1%, which was far higher than the industry average growth rate. Such strong sales growth momentum has enabled the TCL Group to significantly increase its market share in the color TV market. According to DisplaySearch data, the global LCD TV market share of TCL Group has achieved triple jump in the past three years, rising from tenth place in 2010 to seventh place in 2011, and rising to fifth place in the world in the first quarter of 2012. This is the first time that China’s color TV companies have entered the top five global LCD TV market share. The ranking of China's TV market share has risen to the first place. While sales volume maintained a substantial increase, significant improvements have also been made in the improvement of TCL's multimedia product structure. In May, the sales volume of LED-backlit LCD TVs increased by 228.7% year-on-year to 665,940 units, which accounted for 66.2% of the total sales of LCD TVs. Even more dazzling, monthly sales of TCL Multimedia Smart/Internet TV and 3D TV in May increased by 149.5% and 773.2% year-on-year, accounting for 43.0% and 20.8 of LCD TV sales in the Chinese market. %.

Based on the current strong sales performance and continuous optimization and improvement of product structure, TCL Multimedia has raised its annual LCD TV sales target to 15.2 million units from 13.8 million units at the beginning of the year, which is expected to be 1,086 more than the total sales volume of LCD TVs in 2011. Million growth reached 40%. The recent introduction of energy-saving home appliance subsidy policies has made the market more excited about the performance of the home appliance industry in 2012. TCL Multimedia stated that the company had a total of 259 LCD TV products and was one of the companies with the largest number of TV products in the list of subsidized products, among which the 3D smart “cloud” television lineup was shortlisted. The implementation of this policy will further promote the sales growth of the Group's high-end TV products.

In May, affected by the slowdown in demand from the global mobile phone market, the overall sales volume of TCL's communications business declined in May. Total product sales volume was 3,522,171 units, a slight decrease of 1.51% from the same period of last year. However, TCL Communication accelerated the pace of smartphone upgrades. In May, sales of smartphones were 506,400, which accounted for 14% of total sales. At the same time, the domestic market increased its efforts to achieve a phased effect. The sales volume in the Chinese market increased by 58% year-on-year to 576,800 units. In the second quarter of 2012, TCL Communications launched a number of smart new products, among which the new and simple design of smart cloud mobile phone-Sam Chi TCL S900 will impact the domestic smart phone market with a strong price/performance ratio.

In May, the overall sales volume of TCL's home appliances increased in a converse manner, with sales of air conditioners, refrigerators, and washing machines rising 9.95%, 39.83%, and 47.35% year-on-year respectively. It is reported that in the energy-saving home appliance subsidy policy product list, TCL Appliance Group has 442 air-conditioner products to be short-listed, which will help the company's sales of air-conditioning products to further increase.

In May 2012, Huaxing Optoelectronics invested 37,057 pieces of LCD glass substrates, and the overall yield rate steadily increased to 92.10%, which is close to the average level of the industry, reflecting the continuous enhancement of the strength of Huaxing Optoelectronics Technology and the steady improvement of overall operations. At the same time, the production efficiency brought about by the introduction of its own innovative technologies and production processes has increased. In addition, Huaxing Optoelectronics stated that it started mass production of 37-inch products in June and began to introduce 46-inch products.

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