Sony Releases TV New Products for Fall 2013

On August 23, Sony (China) Co., Ltd. released six new series of KD-X8500A 4K LCD TVs, China's first arc-screen LED TV KDL-65S990A and large-size full-HD TV KDL-W850A/W680A/W650A. The new television products once again brought a landmark audiovisual feast to the industry.

Senior Vice President of Sony Group, President of the Sony Home Audio and Video Entertainment Division, Mr. Masaki Imamura, and President of Sony (China) Co., Ltd. Mr. Kurida Kurita attended the new product launch conference and introduced the Sony TV business centered on the development of the big screen 4K. Development overview, and highlights of Sony's business development in China, including Sony TV business. The "Theater" audiovisual presence brought by the arc-screen LED TV debuted in the Chinese market, the expansion of the more extensive 4K product line, and the stronger lineup of large-screen high-definition 1080TV products were given to the participating media and guests. Left a deep impression.

Insight into the needs of piloting the big screen 4K era In the 4K era, Sony insight into the core requirements of customers for high-quality telepresence audio-visual experience, the most advanced 4K high-definition technology combined with the big screen, brings unique charm of the spot beauty.

According to the data of Yikang, an authoritative market research agency in the industry, the current home audio-visual entertainment has fully moved from “HD 1080” to “4K era”, and the demand for large-screen TVs with 46-inch or more will further increase. The 4K TV market will steadily increase in 2013, and the popularity will reach a peak at the end of the year. Zhong Yikang expects that 4K TV will occupy 2.33% of the market share of color TV this year, and 2013 sales of 4K Ultra HD will reach 800 to 1 million units.

The trend of large-screen 4K also gained consensus among experts. Mr. Lu Jiebo, deputy secretary-general of the China Electronic Chamber of Commerce, recently spoke: From the perspective of technological development, 4K development has become the mainstream trend this year, and the return of quality will become the biggest competition.

"The 4K audiovisual experience has advantages at a glance. Consumers' demand for sound quality and picture quality will increase, and 4K will become an inevitable choice." Mr. Kurita Suguro, President of Sony (China) Co., Ltd., said that TV business is very important to Sony. Sony has accumulated a lot of unique technologies in the TV field. We are pursuing the development concept of “creating the best picture quality” and providing users with the best audiovisual experience. In addition, Sony is also continuously promoting the development of the 4K industry. From the lens to the living room, Sony provides a complete 4K audiovisual solution.

Core image quality technology and the advantages of the entire industry chain help Sony to enter the 4K era in the 4K era. Large-screen TVs with 4K resolution are not sufficient for high-quality image quality, and sophisticated image quality processing technology is also required. Sony TV with the concept of “creating the best picture quality” is not only relying on the core technology advantages such as Terri’s charm color technology to continue to write Sony TV picture quality legends, but also to play its unique “camera to living room” industry. The advantages of the chain provide customers with a comprehensive solution.

A few days ago, the data report of the 4K television evaluation activity initiated by the China Electronics Standardization Institute (CESI) shows that Sony BRAVIA has a wide color gamut brought by Terry's charisma technology, and it is the key figure in the gamut coverage rate. The first place. CESI emphasized in the report that 4K television should effectively combine high-definition, wide color gamut, and visual telepresence. The full cooperation of the three key indicators can bring the best visual experience to consumers. Sony has taken the lead in 4K. The application of Terricolor technology in Xperia smart phones, VAIO laptops and Handycam cameras brings a new experience of real pictures.

"From the lens to the living room" is Sony's long-term plan for the development of the 4K business. Driven by the “One Sony” concept proposed by Mr. Hirai Hirai, president of the Sony Group, the application and development of Sony 4K technology has spread across professional and consumer products: 4K cameras F65 and F55, 4K film projectors and home projectors in specialized fields. Gained market success. The world’s first 4K camera to make a movie “Return to the Earth” has received enthusiastic response in the release; at the same time, in the field of civilian products, Sony’s 4K TV product line continues to expand, enriching customers’ purchase options.

After winning the 4K video and audio lineup to expand the 84-inch X9000, 65-inch and 55-inch X9000A series, Sony further expanded its 4K LCD TV product line to provide consumers with a richer 4K choice.

This release of the new 4K LCD TV X8500A series has 65-inch and 55-inch two sizes, with 4 times the equivalent of 4 times the resolution HD 4K LCD panel (resolution 3840x2160), and the use of Sony to optimize the development of 4K LCD TV "4K X-Reality PRO" 4K sharp image processing engine PRO and "TRILUMINOS DISPLAY" Terri charm display technology. The combination of two high-definition image technologies restores the natural details and purely stunning colors from the source, reproducing high-definition, high-quality 4K images.

In the design of the KD-X8500A, Sony once again demonstrated its aesthetic accomplishments in the field of industrial design, combining the "Sense of Quartz" design concept with an understated luxury with the slim frame technology that represents modern times. It looks like a whole piece of black crystal suspended in a halo.

The X8500A series boasts a 4K (3840x2160) screen resolution, making it difficult for customers to see the graininess even when they are close to the screen. About 1.5 times the height of the comfortable distance in front of the 4K TV screen, customers can enjoy high-definition picture. Low-frequency reflex speakers with a subwoofer and "Signal-to-Sound" sound structure provide powerful sound support for the X8500A. By working with the Sony Blu-ray Disc/DVD home audio system, users can enjoy a cinematic 4K audiovisual experience at home.

The X8500A has built-in smart touch functions such as mirroring, screen mirroring, MHL, and multi-screen remote control. Through mobile phones and tablet PCs and X8500A and its easy to establish smart connections, so that it has a new and unique intelligent entertainment interactive experience.

China's first arc-screen LED TV was introduced to bring a theater-like viewing experience. The retina of the human eye is curved, and the extremely shocking arc screen design in the cinema is based on this principle. The image displayed on the arc screen can skip the "flat-arc-plane" conversion link of the human eye and can be intuitively accepted and processed by the brain to obtain a more comfortable viewing experience. Compared to the flat screen, the curved screen of the 65S990A has a more natural and comfortable view and a wider viewing angle. Allows you to enjoy the stunning scene effect of the giant screen theater at home.

The curved surface design not only brings higher visual enjoyment, but also leaves a space for higher quality sound - the volume of the 65S990A has reached a staggering 6.4 liters. In order to take full advantage of the sound field advantages brought by the huge space, the 65S990A has a newly designed 4-channel multi-angle speaker: 4 speaker units on each side, which are a 8 degree tilted surround speaker unit and 3 out of 1 The front speakers are tilted 7 degrees inward. Strong surround sound is also possible with all front speakers.

Sony believes that allowing customers to really experience the charm of Sony's products is the key to impressing customers. Sony will hold a variety of experience activities that will allow consumers to "closely feel the beauty of the spot." An example of this is the “Terry Charm Experience Corner” that will be unveiled at various Sony official stores. Consumers can fully understand the vivid colors of Sony's unique Terricolor technology. Sony will continue to provide consumers with a touch of sound and picture experience in a richer and more interesting form.



The organic combination of large screen and high quality is an important part of creating the beauty of the scene. Sony listened to the needs of consumers and continued to expand its lineup of high-quality, large-size products. The 65-inch 65W850A and 50-inch 50W680A/50W650A series were introduced to bring more high-quality full HD audiovisual experiences to more families. The 65W850A is a new model introduced this time. The W850A is equipped with the "X-Reality PRO" sharp image processing engine PRO and "TRILUMINOS" Teli charm color display technology, so that the clarity and color of the big screen has been a powerful guarantee.

The 65W850A is equipped with a low-frequency reflex speaker with an independent tweeter. Combined with the "Signal-to-Sound" sound structure, the bass is richer and the treble is clearer, allowing you to enjoy pure sound. Supports one-touch mirroring, screen mirroring, and intelligent connection to MHL, making the TV's smart experience easier. The appearance continues the classic "Sense of Quartz" design concept, where the smart core position is slimmer and the customer's TV wall layout is convenient.

50W680A/W650A series equipped with "X-Reality PRO" sharp image processing engine PRO to ensure a clear and detailed picture quality; using low-frequency reflective speakers and "Signal-to-Sound" sound structure, providing a full range of distortion-free Clear sound; 50W680A has a 3D function, through the 50-inch screen to bring 3D big-screen audio-visual enjoyment.

The unique design of the base of the 50W680A/W650A series is to provide customers with the possibility of deforming the desktop base into a wall rack, and to ensure the stability of BRAVIA in a more fitting manner. The W680A/W650A series supports intelligent connection functions such as screen mirroring and multi-screen connection, and has a built-in wireless network that allows you to easily share videos and photos on a large 50-inch screen.