Energy-saving inverter air conditioner into the market mainstream

Redness of sales data

The sales of air conditioners have always been closely related to the weather. The continuous high temperatures in many regions this year have caused the air-conditioning market to heat up, and the sales volume has soared. The beautiful sales data has also brought stocks of air-conditioning listed companies to follow.

According to the latest statistics from the Ministry of Industry and Information Technology, sales of home air conditioners for the period from January to June 2013 were up 3.64% year-on-year, with sales up 17.1% year-on-year, and profits up 36.2% year-on-year.

Ovid Consulting's monitoring data showed that in the four weeks of July, the national air conditioner sales volume and sales increased in the first week and last week, and the national air conditioner sales volume and sales decreased in the second and third weeks. From the year-on-year data, there are different degrees of growth around, with an increase of around 10%.

Shi Ting, general manager of Zhongkang White-Electric Appliance Research Center, believes that the recent surge in high-temperature weather throughout the country has a significant effect on the sales of air conditioners. From the monitored data, the national air-conditioning sales in the last week of July increased It is 9%. The actual air-conditioning sales growth rate should be greater than this figure, because the above data is only obtained through the monitoring of the first and second-tier cities across the country, and does not include the rapid growth of e-commerce channel sales.

The reporter learned that in July, benefiting from the continuous high temperature weather south of the Yangtze River, the year-on-year and quarter-over-quarter sales of Chunlan Air Conditioning both exceeded 40%. The sales of Changhong Air-Condition in July increased by 48% year-on-year. It is estimated that in July and August, the sales of air-conditioners of white electricity companies will contribute 30%-40% of the annual sales.

Changhong Air Conditioning Minister Tao Jun said: "As of now, the company's air-conditioning sales this year has been completed in advance of the annual sales, the next sales volume are incremental, is expected to exceed the annual sales target this year."

The air-conditioner sales under the high-temperature sizzling process have been on the rise. At the same time, the shares of the air-conditioning companies have also become more and more popular. The high temperature has become a catalyst for the air-conditioning market, and the air-conditioning market has been brought up together with the weather.

Increased sales season

Although the current fall, but the continued high-temperature weather in many parts of the country did not mean weakening. As the weather continued to heat up, the manufacturing, sales and after-sales service of air-conditioning companies continued to be busy. "In principle, after the end of July every year, the sales of air conditioners will begin to shift to the off-season, but this year's situation is somewhat special." Liu Bingchen, a commentator for the Ikebana, said that in many places this year, the continued high temperature, air-conditioning sales may be delayed by half Months and even 20 days, it is expected that this year's third-quarter air-conditioning sales will be very good.

Dazhong Electric Appliance Marketing Department told the reporter: “In June and July, it was the peak sales season of air conditioners, and recently it was catching up with Dazhong’s internal shopping clubs and stores and other activities. The price was relatively favorable, and the product’s general discount was 50% off. 30 percent off. In the two months past this year, sales of Dazhong Air-conditioning increased by 26% year-on-year.

A sales person in Beijing Suning told reporters: “Low-end air conditioners with a price range of 1,000 yuan to 3,000 yuan have the best sales this summer. Some models have already appeared in a state in short supply, and consumer orders need to be available within one week.”

In addition to physical stores, the reporter noticed that some brands of air-conditioners sold by large-scale shopping websites have also sold out of stock. In a shopping site, a branded air-conditioner with a retail price of 2,929 yuan is currently out of stock, and the sales information for a 2380-yuan air conditioner is marked with "This product is temporarily sold out."

Hot weather, and even second-hand air-conditioning sales are also very hot, fair network data show that since the beginning of summer people have more and more demand for refrigeration equipment, air conditioners, fans, refrigerators and other second-hand products. At present, the trading volume of air conditioners, refrigerators, and other products ranks among the top ten in the second-hand household appliance transaction list on the market. In high-temperature cities such as Hangzhou, Chengdu, and Shanghai, the volume of second-hand cooling products is much higher than in other cities.

Air-conditioning sold fire, after-sales service is also a bit busy. Acting on the installation and maintenance personnel of several air-conditioning brands told the reporter that the workload since June has gradually increased. At least three air-conditioners will be installed every day, but most of them will be seven or eight.

An air-conditioning installation master said that during the low season of air-conditioning sales, they promised to deliver the goods within 48 hours, and now they have added several installation masters, and the delivery installation time will be extended to 7 days.

Energy-saving products are popular

The air-conditioner market is booming. Among them, energy-saving products are the hottest ones. Consumers like it, and manufacturers and sellers promote it.

According to data from Zhong Yikang, inverter air conditioners accounted for 53.6% of retail sales in the air-conditioner sales from January to June this year, an increase of 18.3% year-on-year; fixed-speed air conditioners accounted for 46.4% of retail sales, an increase from the same period last year. 15.4%. The reporter learned that currently in the market Gree and Midea's level 1 energy efficiency and level 2 energy efficiency of energy-saving air-conditioning sales accounted for about 85%.

Large and medium-sized electrical air-conditioning sales personnel, said that consumers now when they buy air conditioning will ask the level of energy efficiency, many consumers also specifically select a level 1 energy efficiency air-conditioning to buy. Consumer awareness of energy conservation is rapidly increasing. “It was not so obvious last year. Consumers are paying attention to energy conservation all of a sudden this year,” he said.

One consumer said that now that the price of ladders is being used, each household needs to charge more than the limit, and air-conditioning is also a big consumer of electricity, so we must buy energy-saving products. Moreover, energy conservation is also the responsibility of the citizens. Although the price is expensive, it is not that bad, but energy is even more valuable.

Hot selling of energy-saving products prompted air-conditioning companies to vigorously introduce energy-saving products. It is understood that Galanz air conditioning released new products, launched a full DC inverter air conditioner 2999 yuan, the price of the industry. The United States has launched a boutique strategy and has fully expanded the ECO energy-saving series of "1 night of electricity a night" into 16 products of the three major series.

Jia Dongsheng, general manager of Zhongyi Kang, believes that with the formation of an energy-saving atmosphere in the entire society, high-efficiency inverter air conditioners will grow rapidly, representing the mainstream of the future development of the air-conditioning industry.

However, people in the industry also pointed out that now the air conditioning is still living on the days of eating, which makes the air conditioning also somewhat helpless. However, with the continuous increase in the proportion of energy-saving products, air-conditioning has embarked on a green development path, which is very gratifying.