Cell phone ancestor decline history: Google squeezed the essence of the patent or accelerate the fall

"It's finally possible to eat the Google cafeteria." Some Motorola Mobility employees ridiculed.

This is just one of many joke after this announcement on the 15th.

Exultant, mixed with sadness.

"Dividing from Motorola means that Motorola Mobile must be sold." Zhou Guangping, a co-founder of Xiaomi and who has worked for Motorola for 15 years, told the reporter of the "First Financial Daily". "I feel sad."

From the first development of commercial mobile phones to the repeated splitting and the signing of a $12.5 billion “sale bond” today, where does this 83-year-old mobile communications giant go?

It is still difficult to determine whether Motorola will decline or whether it will rise again.

However, after learning about the new situation, Motorola's history seems to have been doomed to the end of today.

Whether the brand will disappear

Google announced on the 15th that it will bid about 12.5 billion U.S. dollars to acquire Motorola Mobility. If the transaction is finalized, it will be the largest acquisition in the wireless equipment industry in the past 10 years, and it will also set a record high for Google’s acquisitions.

As of press time, the share price of Motorola Mobile dropped slightly to 38.03 US dollars on the 16th.

You know, on the day the news of the acquisition was released, its stock price soared 55.78% to $38.12.

Relevant persons of Motorola Mobile Technology (China) Co., Ltd. stated to the media that there are no major changes in personnel, product identification and corporate culture.

"After all, Motorola's mobile technology will continue to operate as Google's independent business in the future, and Motorola will still have its own relative independence." The above-mentioned sources said, but the subtle changes in mobile phone names, logos, etc. are inevitable, after all, Google not only has its own The open source mobile operating system Android also owns its own brand NEXUS.

Motorola mobile employees want to taste the deliciousness of the fresh Google cafeteria, and the latter also wants to linger in the former's "patent pool."

For Google, the 17,000 wireless technology patents and 7500 patents that Motorola has accumulated in the past are its largest remaining value.

This will help Google's Android operating system's patents to bypass Microsoft and Apple's siege.

Some industry insiders even speculated that after Google squeezed out the essence of patents, the Motorola mobile team would become a hardware support team for Android, and the brand would gradually decline until it disappeared.

Former Google China technology executives and Lin Bin, co-founder of Xiaomi’s mobile phone, believe that it is not easy to determine how Google will handle the relationship between Motorola’s mobile business and various mobile phone manufacturers in the future.

Lin Bin told this reporter: "If Google is open, we will continue to develop mobile phones for the Android operating system. On the contrary, we will fully develop our operating system."

This attitude represents the more common view of Android mobile phone manufacturers.

Ups and downs

In July 1969, when U.S. astronaut Neil Armstrong walked on the moon, he spoke the phrase “This is a small step for me personally, but it is a big step for humankind”.

Armstrong was able to send television signals and historic declarations to all humanity, relying on Motorola's wireless devices.

The hero can mention the courage of the year.

In September 1928, the brothers Joseph Galvin and Paul V. Galvin founded Motorola in Chicago, the United States. At the time, the name was Calvin Manufacturing, and in 1947 it was renamed Motorola.

Motorola's earliest products include automotive radios and various types of communication equipment products produced in the later stages.

In 1983, ten years after Motorola introduced its first prototype cellular phone system, the Federal Communications Commission approved a commercial version of the DynaTAC handset in September 1983.

As a result, Motorola opened its own glorious era.

At that time, the company produced exactly what was known as the "Big Brother", and its official name was Civil Cellular Mobile Phone.

In 1990, Motorola's turnover exceeded 10 billion U.S. dollars, which is second only to IBM and AT&T in IT companies.

The giants are also afraid of separation.

In 1991, Motorola began to decide to invest in the global communications system, the Iridium program.

In 1997, Iridium Corporation was listed on its own, but it was once used as an innovative and revolutionary communication tool. Because of the scarcity of users and the high cost of calls, it was unable to sustain continuous losses.

At the turn of the century, in 1999, Motorola was forced to implement a spin-off of the giant Iridium company. In March 2000, Iridium Corporation officially went bankrupt and Motorola lost nearly 5 billion U.S. dollars.

The watershed thus emerged.

In 2001, the mobile giant again split the defense business. However, when the American Internet bubble burst, Motorola's stock price quickly fell from less than 50 US dollars in 2000 to less than 8 US dollars.

In September 2003, Christopher Galvin, the grandson of Motorola founder Paul Galvin, was forced to leave the position of Chairman of Motorola.

Successor Zander took advantage of the small Galvin era to develop an ultra-thin V3 handset, but he has been using a poor price war, resulting in the gradual marginalization of Motorola's blade series of mobile phones and high-end brands.

In 2006, Motorola once again dismantled the automotive electronics business.

The financial report released in January 2008 showed that the annual loss of its mobile phone division reached 1.2 billion U.S. dollars and was surpassed by Nokia and Samsung mobile phones.

Zander resigned and then COG Greg Brown took over and cleaned up the mess.

In early 2011, Motorola once again made a large-scale split into Motorola Solutions and Motorola Mobility, which is now acquired by Google. Sanja Jha officially took over as CEO of the latter.

Motorola Mobile’s business includes mobile devices such as Android phones, tablets, and set-top boxes.

Will be sold?

"Satisfaction" Google is not the end?

According to an old Motorola employee, "Sanjay Jha has been working hard to sell Motorola's mobile business."

Even more noteworthy is Carl C. Icahn, the "corporate sniper" known as "one of the world's most greedy people."

Icahn owns 26.8 million shares in Motorola Mobile. For a long time, he has been advocating Motorola to explore new ways to generate more shareholder value.

Some industry analysts said that Google is not ruled out by the capital market, will resell the possibility of selling the Motorola brand mobile phone business.

They believe that one of the reasons why Motorola Mobile may be sold again is that Icahn will maximize the interest of shareholders to the end.

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