[Baidu VR article, reproduced please indicate the source]
Beijing time November 15 news, this morning, Lenovo Group Chairman and CEO Yang Yuanqing and well-known director Zhang Yimou at 10:00 on the 15th at the International Trade Hotel held in the "cross-border + ∞ VR industry global strategy conference" conference announced the association Venture capital strategic investment is popular Qitian Group and SoReal brand, the latter is a well-known director Zhang Yimou to participate in the founding project. The Red Qitian Group and the SoReal brand are focused on virtual reality (VR/AR) experiences. This also means that the technology venture capital field re-enters the star player.
Cross-Border + ∞ VR Industry Global Strategy Conference
At the beginning of 2016, the popular Qitian Group launched the VR entertainment brand: SoReal. Based on the "free-walking virtual reality interaction technology", SoReal aims to integrate VR immersive technology and theme entertainment, and create independent brands such as "Super Capsule", "Super Body Space" and "Super Body World" for different space sizes. Super body space is the largest virtual reality interaction area in the world with the largest single area; it enables multiple people to interact with various contents in the hundreds of square meters of offline space.
At present, VR interactions can be divided into desktop, standing, room, and warehouse. Stand-level solutions are the focus of Oculus's technology upgrade this year. Room-level solutions are mainly solved using lasers, including HTC VIVE (20 Within a square meter), China's Hypereal (within 20 square meters) and Step VR (more than 50 square meters in space, a larger area can be customized). The warehouse-level solution is the focus of large-scale VR theme parks, allowing multiple people to conduct multiplayer interactive virtual reality experiences in a large area of ​​hundreds of square meters or even thousands of square meters, and realize one-to-one walking in virtual space. , which greatly enhances the entertainment, virtual item setting becomes possible.
Famous director Zhang Yimou
At present, warehouse-level solutions use optical tracking technology without exception. They can achieve sub-millimeter accurate positioning at hundreds of square meters, only the United States's The Void and China's ZVR; the previously announced Australian Zero latency can be achieved using active light technology. Hundreds of square meters of positioning, but the accuracy is not high, the picture will obviously jump. The warehouse-level multi-user interactive solution can ensure that the experiencer's free rotation and movement during the game will not produce the VR industry's technical problems that have been difficult to overcome - vertigo, so that the experience of the real person to achieve immersion , To achieve a complete immersive experience, this may be Lenovo Group Chairman and CEO Yang Yuanqing so the main reason for this project.
I believe that this cooperation will surely bring some thoughts to companies that are still exploring the way out of the VR industry, and set off an VR offline experience.
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