After Oculus VR and HTC Vive, Sony finally released its own VR platform PlayStaTIon VR. Considering that it is the cheapest option among the three and the huge potential purchase group of 40 million PlayStaTIon 4 players, many people think that PlayStaTIon VR will become This year's most popular VR products, but is this really the way it is? It's better to find the answer from the search volume data!
The data shows that Oculus VR and HTC Vive have a significant peak in search volume growth when they accept both scheduled and official releases, and then the overall trend has become more gradual. In contrast, the search volume trend of PlayStaTIon VR is somewhat different. Although there are peaks at the two points of booking and sale, the attention is actually much lower than Oculus VR, basically with HTC VR. Flat. However, after the E3 show this year, the search volume of PlayStation VR began to increase exponentially. Such a strong back-end performance is not available in Oculus VR and HTC Vive.
Of course, the gratifying search volume does not mean that it can eventually be converted into matching market performance and shipments. But in general market logic, if users want to buy a product, the premise should be some way first. To understand, and the amount of search in the Internet era can explain the problem. However, Sony did not work hard on promoting PlayStation VR. In addition to advertising on TV, it even cooperated with Mexican fast food brand Taco Bell to launch a free-to-play fast-playing PlayStation VR. Even if the customers didn't get it. You should also have an understanding of PlayStation VR.
Another big advantage of Sony is that it has a huge potential user base. A small part of the 40 million PlayStation 4 users have already purchased a lot of PlayStation VR, and it may not be too bad for them.
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