2012 is indeed an uneasy year.
According to industry insiders, China's LED industry has just started, many companies are relying on foreign core technology to produce finished products export stage, nearly 70% of LED products are sold abroad, a large number of products are sold every year in Japan, Europe, the United States and other places. Now that the European debt crisis continues, the economic recovery in the United States and Japan is weak and the export volume of LED has dropped sharply. Overseas markets are sluggish.
Faced with such a severe test of internal and external problems, where should the LED lighting industry go?
As the LED lighting leader in the lighting industry, Laidiya Lighting has been making strenuous strategic strategic plans since March of this year in order to welcome this great battle. Under the severe situation of export, Laidiya Lighting has reviewed the situation, conducted forward-looking market positioning and analysis, and decided to return the strategic focus to the domestic market.
Capital determines the industrial structure. At present, there are many small and medium-sized enterprises in the domestic LED industry, facing the suffocation of domestic and foreign counterparts. If there is no capital market financing means, they can only disappear or be marginalized. Laidiya Lighting Co., Ltd. is the largest wholly-owned subsidiary of Hongli Optoelectronics Co., Ltd. (stock code: 300219). With the strong economic strength of the parent company, Laidiya Lighting vigorously conducts research and production. Currently, it has more than 100 varieties and series. product. In 2012, Laidiya Lighting planned 70 acres of lighting new industrial parks, which will increase the annual production capacity to more than 4 times.
The core technology determines competitiveness. The lower reaches of the LED industry due to low barriers to entry have attracted a large number of private capital influx, resulting in fierce competition in the domestic market, which can only lead to extensive growth of the industry. The core technological strength and complete intellectual property rights are the winning formula for producing precision. At present, Ledia Lighting has a number of national intellectual property patents, and successfully passed the US UL, ETL, CE, ROHS, CCC certification. All of these can provide strong technical support for Lediya Lighting, especially the “demand intelligent†products launched by Ledia Lighting last year. Starting from the needs of people, we can intelligently simulate the cycle of 24-hour sunlight and human body induction. Meet the application needs of different groups and various environments, leading the entire industry's intelligent upsurge.
Under the severe situation of internal and external troubles, Lederia Lighting took full advantage of LED business leaders to take advantage of the style of light, and actively carry out business development. Its products have appeared on several large domestic projects such as the Beijing Water Cube, Hong Kong Bank HSBC, Huizhou Daya Bay Holiday Hotel, Shenzhen Longgang Hilton Hotel and many more.
Huang Zeng, head of Ledia Lighting, said: “A successful company that is not in trouble must have two weapons: core competitiveness and brand equity. Chinese LED companies must be able to hone these two things in order to survive this recession. Weapons.We use R&D to drive product quality and brand service to drive the market's consumer reputation. We firmly believe that brand-operated LED lighting companies will soon be able to usher in their warm spring."
According to industry insiders, China's LED industry has just started, many companies are relying on foreign core technology to produce finished products export stage, nearly 70% of LED products are sold abroad, a large number of products are sold every year in Japan, Europe, the United States and other places. Now that the European debt crisis continues, the economic recovery in the United States and Japan is weak and the export volume of LED has dropped sharply. Overseas markets are sluggish.
Faced with such a severe test of internal and external problems, where should the LED lighting industry go?
As the LED lighting leader in the lighting industry, Laidiya Lighting has been making strenuous strategic strategic plans since March of this year in order to welcome this great battle. Under the severe situation of export, Laidiya Lighting has reviewed the situation, conducted forward-looking market positioning and analysis, and decided to return the strategic focus to the domestic market.
Capital determines the industrial structure. At present, there are many small and medium-sized enterprises in the domestic LED industry, facing the suffocation of domestic and foreign counterparts. If there is no capital market financing means, they can only disappear or be marginalized. Laidiya Lighting Co., Ltd. is the largest wholly-owned subsidiary of Hongli Optoelectronics Co., Ltd. (stock code: 300219). With the strong economic strength of the parent company, Laidiya Lighting vigorously conducts research and production. Currently, it has more than 100 varieties and series. product. In 2012, Laidiya Lighting planned 70 acres of lighting new industrial parks, which will increase the annual production capacity to more than 4 times.
The core technology determines competitiveness. The lower reaches of the LED industry due to low barriers to entry have attracted a large number of private capital influx, resulting in fierce competition in the domestic market, which can only lead to extensive growth of the industry. The core technological strength and complete intellectual property rights are the winning formula for producing precision. At present, Ledia Lighting has a number of national intellectual property patents, and successfully passed the US UL, ETL, CE, ROHS, CCC certification. All of these can provide strong technical support for Lediya Lighting, especially the “demand intelligent†products launched by Ledia Lighting last year. Starting from the needs of people, we can intelligently simulate the cycle of 24-hour sunlight and human body induction. Meet the application needs of different groups and various environments, leading the entire industry's intelligent upsurge.
Under the severe situation of internal and external troubles, Lederia Lighting took full advantage of LED business leaders to take advantage of the style of light, and actively carry out business development. Its products have appeared on several large domestic projects such as the Beijing Water Cube, Hong Kong Bank HSBC, Huizhou Daya Bay Holiday Hotel, Shenzhen Longgang Hilton Hotel and many more.
Huang Zeng, head of Ledia Lighting, said: “A successful company that is not in trouble must have two weapons: core competitiveness and brand equity. Chinese LED companies must be able to hone these two things in order to survive this recession. Weapons.We use R&D to drive product quality and brand service to drive the market's consumer reputation. We firmly believe that brand-operated LED lighting companies will soon be able to usher in their warm spring."
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