Beijing Zhongyikang Times Market Research Co., Ltd. released a water purification market report. The data shows that during the May 1st period of 2018, the water purification equipment market rose better. The following is the full report:
According to Zhongyikang's calculations, during the May 1st period of 2018, the retail volume and retail sales of the water purification equipment market were 1.42 million units and 4.3 billion yuan respectively, up 15.2% and 26.7% respectively. At the same time, driven by product upgrades and structural adjustments, the average online price has increased significantly. The average price of May 1st in 2018 reached 1,317 yuan, a year-on-year increase of 39.2%. Narrow, the average price of the May 1st line in 2018 reached 4023 yuan, an increase of 5.0%.
First, the offline market first suppressed and then rose. Starting in March, frequent promotions drove the water purification market to rebound. From the promotion pace of 1-18 weeks in 2018, the offline market showed a trend of first suppression and then rising. The performance in January and February was average. Starting in March, with the increase of the promotion frequency, the water purification market gradually rebounded, especially During the May Day period, the sales amount of water purification equipment continued to rise.
Second, the high-end trend of the offline is weakening, and the mid-to-high end ratio is down. According to Zhong Yikang's four-point method: taking the sales record of 1-14 weeks in 2018 as a sample, sorted by price from low to high, and the cumulative retail sales amounted to 25%, which was divided into one segment, low-end, low-end, mid-to-high end. High-end market price demarcation point. Comparing the May 1 period (W15-W18) with W1-W14, it was found that the retail sales of mid- to high-end products of 4,780 yuan or more during the May 1st period in 2018 was 30.6%, which was 3.6 percentage points lower than that of W1-W14.
Third, the online structure is optimized, and the price segment moves up. Affected by the optimization of product structure, the high-average pure water machine was greatly expanded. In 2018, the retail sales of pure water machine on May 1st reached 67.4%, an increase of 8.2 percentage points over the same period of last year. At the same time, the proportion of online 400-gallon water purifiers has increased significantly. In 2010, the 400-gallon water purifier on the May 1st line accounted for 31.7% of the total online water purifier retail sales, an increase of 6.2 percentage points over the same period last year.
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