SIM2 and Dolby Laboratories join hands to introduce new LCD display technology

New York, USA, November 29, 2007—SIM2 Multimedia and Dolby Laboratories (NYSE: DLB) are proud to announce that SIM2 is working with Dolby to develop a new high dynamic range (HDR) LCD flat panel display. The LCD uses Dolby's new light-emitting diode (LED) local dimming technology. In addition, SIM2 will provide Dolby with a reference design for manufacturing.

The new display is still in the prototype stage and features Dolby® Contrast and Dolby Vision, which combine Dolby's two dynamic range imaging technologies into SIM2's unique industrial design philosophy. Dolby Contrast significantly improves contrast with LEDs with local dimming. Dolby Vision combines high brightness with enhanced contrast to deliver image quality that is comparable to real-world visuals in depth, detail and color.

“At SIM2, we design, develop and deliver high-end display products with amazing visual effects. By partnering with Dolby, we combine stunningly designed designs with Dolby’s core technologies to bring you amazing results. The visual effect," said Maurizio Cini, president of SIM2 Multimedia.

By working with Dolby, SIM2 will continue to focus on providing innovative technology solutions for the long-term, providing users with a true entertainment experience.

About SIM2 Multimedia
SIM2 Multimedia is the world's leading manufacturer of home theater products, award-winning home theater products, leading high-end large-screen systems (for control room, information, communication, and simulation) and professional projection systems (for electronics) Cinema) provider. Over the years, SIM2 has earned a reputation for meeting the industry's demand for emerging technologies and delivering reliable, high-quality products with the latest performance. The products are designed and manufactured in Italy. The company's marketing policy is global, with direct subsidiaries in Italy (headquarters), Germany, the United Kingdom, China and the United States (sister companies), and its products are sold through qualified distributors in more than 45 countries around the world.

About Dolby Laboratories Dolby Laboratories (NYSE: DLB) develops and licenses products and technologies that give people a more realistic and immersive entertainment experience. For more than 40 years, Dolby Laboratories has been at the forefront of developing high-quality audio and surround sound technology for cinemas, broadcasts, home audio equipment, cars, DVDs, headphones, games, televisions and personal computers. Among them. For more information on Dolby Laboratories or Dolby Technologies, please visit

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