DTS blessing two innovations
Mr. Christopher Lang, Vice President of Xperi and Greater China General Manager, introduced that with the joint efforts of both parties, the DTS HD library on the Storm Platform broke the domestic industry record, with more than 800 Hollywood blockbuster resources, plus many More than 20,000 songs in DTS 5.1HiFi format provide richer choices for Storm users. He further stated: "DTS has always been committed to popularizing HD HD audio and video experiences from the content side. For this purpose, we hope to work with the most competitive partners to open up a broader market for DTS-enabled content through innovative audio-visual hardware. Unlike most domestic hardware-dependent companies, Storms regards content as the core of the business, which is highly consistent with the basic strategy of DTS and is also a solid foundation for deep cooperation between the two parties."
In addition to the breakthrough in internal capacity, DTS and Storm also joined forces to break the physical obstacles of the past Internet TV audio experience on the hardware - Storm X5 ECHO is the only Internet with five independent wireless speakers in the Chinese market. On TV, consumers can configure a true surround sound system indoors at no additional cost. It is reported that equipped with wireless speaker single box power is 30W, bass power is 60-100W, respectively using 5.8G/2.4G frequency hopping wireless system, which further blends high-definition technology equipment and high-quality audio-visual content, from both hardware and software Bring a better audiovisual experience to consumers.
Continue to build a quality content ecosystem
In fact, DTS has been actively promoting the popularization of high-definition audiovisual experiences through the promotion of content ecosystem construction. In the past three years, DTS has continued to establish and deepen cooperation with authoritative platforms, and has continuously strengthened the construction of a content ecosystem to bring HD audiovisual experiences to every corner of consumer life.
In addition to the storm, DTS cooperated with China’s entertainment giant Alibaba to build a dedicated DTS content area. In September of last year, DTS launched the Tmall Box 3 Pro with DTS-HD technology. Bringing consumers the ultimate home entertainment experience for next-generation entertainment devices.On the video content side, DTS has reached a cooperation agreement with three of the seven companies with valid licensed Internet TV service providers (CIBN, ICANTV and Mango TV). As a result, high-definition audio and video content in the DTS format will enter Tencent Video, Sohu Video, Youku Tudou and Mango TV, a total of five mainstream content providers, covering their mobile and PC users. In order to provide consumers with more choices, DTS has also established cooperative relations with Sohu Video and Xiaomi, and the content with DTS technology has also been launched earlier this year.
Opus Cloud is also an important content platform partner of DTS. Its payment zone has approximately 80 DTS-format Hollywood blockbusters and is expected to increase to 200-300 this year. Supporting the excellent friends cloud platform includes traditional TV equipment manufacturers Skyworth, TCL, Changhong and other products. These Chinese best-selling brands are long-term partners of DTS. Their new television products have been equipped with DTS-HD technology, enabling consumers to easily experience the rich content of DTS immersive audio through only one terminal device.
Audio is also an important part of the DTS content ecosystem. DTS will continue to deepen its cooperation with QQ Music and JOOX (Hong Kong market), further consolidating the company's advantages in the field of music streaming in Greater China. At the same time, DTS teamed up with Mengsou, and the first DTS professional recording studio built in Beijing was officially launched. The studio introduced DTS:X and DTS Headphone:X immersive audio technology production tools that will help improve the industry standards for audio production in the Chinese music industry.
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