Miao, the minister of the Ministry of Industry and Information Technology, said that he will withdraw from the government's subsidies for new energy vehicles by the end of 2020. In order to cope with the market subsidy mechanism for the development of new energy vehicles after the withdrawal of government subsidies after 2020, the Ministry of Industry, the Ministry of Finance, the Ministry of Commerce, the General Administration of Customs and the General Administration of Quality Supervision, Inspection and Quarantine jointly issued the average fuel consumption and new energy of passenger vehicle enterprises. The Parallel Management Measures for Automobile Integral will be implemented on April 1, 2018.
It is undeniable that the state's subsidy policy for new energy vehicles has definitely promoted the development of new energy vehicles. Due to the stimulation of new energy vehicle subsidy policies, in recent years, China's new energy vehicle production and sales have grown rapidly, and it has become the world's largest producer and consumer of new energy vehicles. The data shows that in 2017, China's new energy vehicles produced a total of 808,100 vehicles, accounting for 3% of total vehicle production, up 57.78% year-on-year, ranking first in the world for many years of production and sales. However, the new energy vehicle subsidy policy is also easy for car companies to suffer from policy dependence. In the long run, enterprises lack the power of technology research and development and product upgrading, and the industry is prone to low-level blind expansion.
The production and sales of new energy vehicles, the central government has made up for the local to make up, and the company has to replenish the company. Due to the large amount of subsidies and the low investment threshold of new energy auto companies, it has attracted a large number of investors to invest in the new energy auto industry, resulting in a chaotic situation. At present, there are nearly 300 electric vehicle manufacturing companies in China, and nearly 5,000 models have been developed or under study. Some companies are eager to subsidize dividends. In the absence of the necessary core technology, they are patchwork and rushing to make electric vehicles. Some companies with no manufacturing experience, or some companies that originally produced agricultural vehicles and low-end vehicles, have also changed their doors. Started a new energy car. This has disrupted the normal order of the market and hindered the healthy development of the new energy automobile industry.
As long as there is government subsidy, someone will take advantage of it. Some companies have resorted to the policy of “scratching the ballâ€, and in the case of a disproportionate amount of production and sales, they came up with the trick of cheating. There are self-produced and self-purchased, there are false productions, there are fabricated false materials for fictional business, and there is a deliberate elevation of vehicle prices. Some enterprises have handled the subsidy for motor vehicle driving licenses in advance when more than 1,600 vehicles have not been completed or sold. The actual operation and utilization rate of new energy vehicles is low, and business model innovation is also in a state of stagnation. The competitiveness of the automobile market is not strong, and user satisfaction is relatively low. According to surveys conducted by research institutions, the brand image, quality and perceived value of new energy vehicles are lower than fuel vehicles, and the user complaint rate is 34.5%, which is 2.4 times that of fuel vehicles.
Many companies seldom invest their money and profits to improve product quality. Vehicle performance and style cannot meet the expectations of the public. The people's desire to buy is not high, which makes the production and sales seriously unbalanced, resulting in problems such as overcapacity and high inventory. The author believes that the state has introduced policies to gradually eliminate subsidies for new energy vehicles, which can force enterprises to make their own blood, prevent new energy auto companies from mixing their eyes, low-level irrational investment, weaken the strong, and make the new energy auto industry benign. track.
Enterprises can only win the market by fighting for quality and price. Without excellent quality and without good after-sales service, it will inevitably be eliminated by the market. Although new energy vehicles are a development direction, the survival of the fittest is an inevitable choice. The current subsidy policy for new energy vehicles has seriously affected the healthy development of China's new energy vehicle industry. If we want to make the new energy vehicle strategic emerging industry bigger and stronger, relying on subsidies is definitely not a long-term policy. In the end, we must establish a market-oriented long-term mechanism to play a decisive role in the market. The country has gradually reduced and eliminated subsidies for new energy vehicles, and the era of subsidies to obtain profits has passed. It can let car companies get rid of "policy dependence", and at the same time, through the "double points" assessment, increase the proportion of car manufacturers to produce new energy vehicles, reduce the production of high-energy vehicles, and force enterprises to make their own blood. In the market competition, enable competent enterprises to stand out and provide consumers with more and better choices.
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