In 2014, Lei Jun said that he would invest 100 companies in the next five years to replicate the success of Xiaomi.
At present, millet eco-chain related investment companies have reached 60, and Xiaomi's new product launch cycle has begun to be calculated in days. The sweeping robot is the latest product released by Xiaomi.
On August 31, Xiaomi released a sweeping robot through its eco-chain brand “Miaâ€. “Mijia†is a new brand launched by Xiaomi in March this year for the strategic upgrade of Xiaomi’s ecological chain, and Mijia’s sweeping robot is the 11th product it released. Before this, Mi’s home appliances and rice cookers have been released. Mijia's LED smart desk lamps, electric bicycles and electric folding bicycles are among 10 products. Plus millet power, millet air purifier, millet drone. . . . More and more products that are common in our lives have been labeled with millet. However, although these products have absorbed Xiaomi’s product model, Xiaomi’s huge success on mobile phones in 2011 was not replicated in them. Now, there may be such an opportunity to sweep the robots here.
The market is heating upSweeping robots were first introduced by vacuum cleaners led by Electrolux and Dyson. In 2002, Electrolux developed the "Trilobite" based on the original high-quality vacuum cleaner - the world's first automatic sweeping robot. Then Roomba, launched by iRobot in the second year, became a representative product in this field.
iRobot is also a leader in sweeping robots in China. In 2005, iRobot's sweeping robots were reverse researched by Chinese companies. Until the products were launched in 2007, the era of sweeping robots in China was officially opened, and the arrival of Chinese robots was after 2010.
At present, although the penetration rate of Chinese sweeping robots is only about 1%, the future development force cannot be underestimated. According to the German GFK market research company, the estimated market size for retail sales in China's sweeping robot market is about RMB 5 billion in 2015, RMB 7.5 billion in 2017, and RMB 12 billion in 2018. In last year's Tmall Twins, the winner of the sales of electrical appliances category was won by Cobos' sweeping robots.
According to the Baidu search index, after 2010, the degree of attention on the search of sweeping robots has been on the rise.
Although the genes are different, Xiaomi and Apple have one thing in common: They are making innovations in existing products. In 2011, when Xiaomi was still training the first batch of 500 users, smart phones were only just starting in China, but the high prices made this market progress slow, and Xiaomi just came in at this time, with shocking high cost performance. The development of smart phones in China has been vigorously promoted, resulting in a flourishing situation.
"The millet sweeping robot came out and the sweeping robot crossed a hurdle and never navigated to navigation. In the second half of this year, a sweeping battle occurred in the sweeping robot market." A robotic practitioner reciprocated the evaluation of the millet sweeping robot to the sweeping robot to Lei Fengwang. Market impact.
Lower technical thresholdIt is understood that the technical difficulty of navigation sweeping robots is mainly reflected in the positioning navigation section. There are many ways to locate navigation, but in terms of accuracy and technological advancement, laser ranging navigation and visual navigation are the mainstream navigation methods, and also the future direction.
Visual navigation refers to the use of a camera to scan the surrounding environment, and then combined with infrared sensors, using mathematical calculations and geometry, triangulation method to map out the room in order to navigate, and according to the location of each landmark in the image before and after the change to determine the current Move the route and update and adjust the environmental model it builds. The actual applications are iRobot Roomba 980 and Dyson 360Eye.
Laser ranging navigation generates a digital map by emitting a laser scan of its own distance to each point of the border, and can also update it in real time according to changes in the position of furniture in the house. Laser ranging navigation technology is more stable and mature, but the cost is relatively high. Before Neato developed a Lidar with a hardware cost of 200 yuan in 2008, few people could use it on home sweeping robots.
Since Neato, some companies have started to develop low-cost laser radars. Because of their natural advantages in the country, there are many companies that have developed low-cost laser radars in the past two years and are ready to apply them to service robots. However, due to the reduction of technical barriers, manufacturers of robots have begun to choose their own laser radar.
A low-cost laser radar “Robo Lidar†was also developed prior to Sagitar Laserrad’s Sagitar Creatron. The positioning was also based on service robots such as sweeping robots, food delivery robots, and patrol robots, but they stopped. The "marginal product" update. When telling why to abandon low-cost laser radar, Qiu Chunxin, CEO of Sagitar Polycredium, told Lei Fengwang that the technical difficulty of using laser radar for serving robots is not high, and at the same time, the cost is transparent, resulting in a robotic machine with channel capabilities. All of them are developed on their own, so that they can be more cost-effective.
At present, China is the first to launch the navigation sweeping robots, which are the NUIBOT of Cobos and the inxni of Silver Star Smart. They are also the two domestic companies with the largest volume of sweeping robots. Among them, Cobos occupies half of the domestic sweeping robot market. , While Silver Star Smart had done ODM for nearly 10 years in the early days, last year it released a navigation sweeping robot inxni with brand new Xrobot. It is understood that almost all of the domestic laser radar companies have had contact with these two companies, but they have finally returned without results. After all, they still have no advantage in price. So, in the end, they all chose to do it themselves.
Lei Feng network after many confirmed that Coworth's lidar using the TOF program, the cost will not be too high. The Silver Star intelligence, in fact, they are not using laser radar but camera plus laser, the cost will be lower.
The Mi family of sweeping robots was developed by the millet supply chain company Beijing Stone Century Technology Co., Ltd.. Like Cobos, Stone Technology also chose to build its own laser radar. At the same time, they have an advantage, which is the algorithm. It is understood that when Xiaomi found stone technology two years ago he wanted to cooperate, it was because of the software's strength. At that time, Chang Jing was not able to use the sweeping robot in his house, and spent more than a month doing a path-based demo, and this demo official millet chose the core reason for cooperation with him.
Laser radar positioning and navigation principle
Friends of the business are too expensiveWith millet's support in the supply chain, Rock Technologies can lower prices to compete with other competitors. The price of the Mi sweeping robot is 1,699 yuan, which is lower than half the price of the sweeping robots on the market. But even so, it seems to the insiders that this price is not really difficult to achieve. According to sweeping robot practitioners, they revealed to Lei Fengwang that the total cost of sweeping robots is less than 500 yuan . With laser radar, the current cost of laser radars can be as high as 200 yuan. Therefore, some industry commentaries may not be too cheap for the rice family, but the friends and businessmen are selling too expensive. This price of rice is enough to give them a big blow.
Of course, those only refer to the hardware cost of sweeping robots. There are still many hidden costs for a product from the beginning of the project to the end of the user's hands. For example, the calibration of laser radar, other expenses such as the profit of dealers must also be considered within the price. It is normal for the final pricing to be multiplied by two or three times the hardware cost.
In an interview with Lei Fengwang (searching "Lei Feng Net" public concern) , Chang Jing, the founder of Stone Technology, said that the materials and components used in the Mi family sweeping robots are first class, so the cost will certainly not be lower than his home, but Other traditional manufacturers are pushing down prices based on the initial profitability of products, and are rarely pushed down by Xiaomi in terms of ordering sales. According to reports, the sales target of the Mi family sweeping robots is in the hundreds of thousands of units, and the price of 1,699 yuan was also introduced.
After two years of incubation, Xiaomi's 100 supply chain companies have completed more than half of their investment plans and their products have come out. However, some product markets have not yet risen, such as LED smart desk lamps, and some products have higher technical thresholds such as millet. UAV, some product markets have been fully mature as mobile power. It can be said that for Xiaomi, entering the sweeping robot market at this time can be said to be a good thing. Next, waiting for users to buy a variety of.
"So soon it was gone. Did anyone have an F code?" After 10 o'clock on September 6th, Lei Fengwang's colleagues sighed in the WeChat group. Just recently, the Mi family sweeping robots were selling first at Xiaomiwang and Xiaomizhijia. More than 10,000 units were quickly looted .
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