According to the “China TV Consumption and 2018 Trend Forecast Report of 2017†released by the China Electronic Chamber of Commerce, the sales volume of color TVs in the Chinese market in 2017 was approximately 48 million units. Due to various factors such as panel price increase, the TV industry in 2017 is basically operating at a low level. However, for Sharp TV, the momentum in 2017 is completely inconsistent with the overall trend of the industry. Sharp TV's global color TV sales in 2017 are expected to reach 14 million units, while sales in the Chinese market are expected to exceed 10 million units.
2017 was a year for Sharp TV and it occupied a place in the highly competitive Chinese market. In addition to the eye-catching sales, it also lies in the accurate forecast of future product development trends. The data from Zhong Yikang shows that the sales and sales growth of 60-inch and 70-inch color TVs in 2017 is much higher than other sizes. Sharp TV accounted for 58.8% and 91.7% of the total share of the 60-inch and 70-inch large-screen TV market, making it the mainstream choice brand for consumers in the large-screen market.
In addition to the accuracy of future trends, there is an indisputable fact that it is an excellent product. On June 6, 2017, Sharp's flagship new product, the S60 and S60U, was released. The appearance of the process uses a narrow frame design, the thickness of the machine at the thinnest point is only 9.1mm. The use of HDR technology improves the brightness and darkness of the picture, making the picture color closer to the light color in human eyes. The stereo is equipped with Dolby Audio and DTS dual decoding, supports up to 7.1 channel high-definition content decoding, the TV can directly play high-quality two-channel stereo. With the use of these configurations and technologies, the quality of products continues to increase.
In August 2017, Sharp released the first consumer-grade 8K TV in Shanghai, China, Taiwan, Tokyo, Japan, and Berlin, Germany. Sharp sharply disregarded AQUOS 8K TV. Open 8K ecological layout, from the "father of LCD" to the "father of 8K". Since the LCD era, Sharp has been leading the industry in "electronic technology products." In the era of technological upgrading, Sharp has developed an 8K TV with advanced technology, and its resolution has reached an amazing 7680X4320 pixels. More immersive audiovisual experience. It is the promotion of these "black technology" products that allow more Chinese users to like Sharp and take the lead in marketing.
In addition to new product launches, the market sales strategy caters to the Chinese people's buying habits, vigorously develop e-commerce, and conduct online promotion. Looking at several major shopping festivals throughout the year, Sharp also won the victory all the way, from Jingdong 618, Suning 818, Tmall Double 11, Double 12, Sharp full line of products, almost all "winning", regardless of sales Or have achieved remarkable results in sales. Of course, in addition to the correct choice of channels, the price also has an advantage. After gaining energy from Foxconn in the manufacturing industry, Sharp's manufacturing costs continue to decrease, eventually returning this advantage to consumers. Therefore, after Sharp's return, the market share in 2017 is on the rise.
Sharp TV is taking the younger line of the brand, inviting popular stars as star managers and sponsoring popular variety shows. From the first star manager who took Dimach's flagship store in Jingdong to the participation of popular Dali Diligeba and boxing champion Zou Shiming, he successfully launched the online channel manager's day activities. This event was won by fans. A lot of responsiveness. Through the star benefit, the stars and products are closely linked, this move makes more young people willing to buy Sharp TV. Popular variety shows ranged from special sponsors such as “Run It†to the title of “Pretty Houseâ€. Sharp TV made the brand's youthfulness deeper through the marketing of variety. Young consumers have more interest and topicality when shopping for TVs.
Sharp TV 2017 is not just a simple return to the Chinese market, but also brings new products that are more competitive. In the strategy of localizing the Chinese market, young people are constantly becoming fashionable, allowing consumers to purchase TV products. There are even more abundant choices, of course, solid products, also help Sharp in a highly competitive environment to gain a firm foothold. This is precisely because of these various ways of doing things, so that Sharp once again return to the ordinary consumer vision.
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Office Projector
Screen Resolution
There are generally three screen resolutions for office projectors:
One is a 4:3 screen suitable for office PPT playback. The first is the SVGA machine with the lowest price and the highest cost performance. This kind of machine is generally priced at around 2500 and has powerful performance. The disadvantage is that the resolution is 800X600, which is relatively low. The second is the XGA machine, which is an upgraded version of the SVGA machine with a resolution of 1024X768.
The other is the 16:10 aspect ratio screen used by some foreign-funded enterprises, which is the 1280X800 resolution of WXGA. However, with the transparent price of 1080p projectors, more and more companies will choose full HD 1080p projectors as their office projection solutions.
Office Projector Features
According to the needs of different office environments, office projectors are roughly divided into three categories.
One is a conventional projector that is placed or hoisted in the conference room, the second is a Portable Projector that can be carried around, and the third is an ultra-short-throw projector that is convenient for work reports and speeches.
Wireless Office Projector
With the advent of the Internet era, the emergence of a series of wireless office series has added new members to the office projectors. The wireless office projector is realized by the built-in wireless module of the ordinary office projector. Wireless office makes people do not need to switch signal lines frequently in office meetings, allowing people to have a better experience in meetings!
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