Ultrabook Cost Analysis: Pass Intel's Subsidy to Lower Price

According to Taiwan’s “Electronic Times” report, based on information from upstream supply chain vendors, Intel will subsidize Ultrabook manufacturers such as Acer, Asus, and Toshiba, which will cost about US$100 each, making the current model price hovering above US$1,000 in 2012. In the first quarter of the year, the price dropped by about 5-10% and pulled below $1,000.

Sources also pointed out that Lenovo, HP, Toshiba and Dell have started to launch more Ultrabook models in mid-November to further enrich the entire product line.

But sources also said that although Intel wants to keep Ultrabook's retail price below $1,000, the cost of Ultrabooks, especially CPUs and SSDs, makes this goal difficult: Analyze with 13-inch models that use SSDs, and all component costs are about It is US$690; OEMs' costs such as assembly costs, machine depreciation expenses, etc. are approximately US$100; marketing and marketing expenses are approximately US$150; these are considered to be a combined US$940.

Sources added that the current wholesale price of the CPU, 128GB SSD, and LCD panel used in the Ultrabook is approximately 175-200 US dollars, 140-150 US dollars, and 45-50 US dollars.