Many CMOs (Chief Marketing Officers) are confused. In the United States, countless people use Augmented Reality (AR) or Virtual Reality (VR) devices and it is estimated that by 2020, AR and VR revenue will be as high as $120 billion. Savvy marketers have taken this opportunity and they are looking for ways to differentiate their brand in this trend.
The emergence of VR and AR is unprecedented, and people cannot find previous marketing cases from existing advertising history and marketing history. Since the first print advertisement was published in 1704, marketers have left their mark in the media—the “combination†of magazines, television, the Internet, mobile devices, etc. with the media, and they are all recorded.
It must be said that the emergence of VR and AR broke the original boundaries. They allow consumers and brands to become participants in the “environmentâ€. This article will give three inspirations to those friends who want to use VR and AR marketing but are inconceivable.
Finding a suitable way to improve the shopping experience
Many people who love to watch a game on TV usually also like to play football games because they can find an immersive pleasure from video games. Similarly, when consumers purchase goods, they also want to obtain an interactive experience that exceeds the “static shelf†from the shopping process.
The emergence of AR headlines may make it easier for consumers to identify product information and indirectly communicate with shopping centers.
If you are doing cosmetics and clothing sales, you can try to use AR to update the appearance of the product, allow customers to "try on" in the virtual world, and share the effect to the social platform. And tourism practitioners can let tourists “experience†hotel suites or cruise ship cabins before they travel. It’s super fun to think about it! This helps consumers get product information while still allowing them Build confidence in your brand.
Let consumers trust your products and fall in love with "experience"
With the constant changes in technologies such as VR and AR, the demand for trustworthy company brands has also increased. Consumers have the right to choose a product that will create the "most comfortable environment" for themselves. Companies such as Snap, Facebook, and YouTube have used AR technology to attract tens of millions of users, while other companies' CMOs are still earnestly tapping hidden gold mines under virtual reality.
They want to make use of VR and AR technology as soon as possible, so that consumers have a sense of trust and dependence on their own brands, thereby eliminating consumer concerns about the virtual market, increase their experience in virtual marketing.
Increase product value through "custom" experience
In addition to building brand trust, companies also need to provide some unique customized products and experiences. The company will now provide unique, customized experiences and products. Perhaps in the near future, the decades-old tradition of collecting user data and then targeting advertisements will be abandoned. Instead, it is mature virtual marketing and digital real-life experiences that are closely linked to homes, vehicles, and electronics.
By connecting ERP and CRM systems to the digital reality experience, marketers can make some potential buyers feel the products they are designing on the ground. Those furniture, clothing and cars will never be a cold product. All have the company's "hand-built" feelings. As a result, more consumers will participate consciously or unconsciously.
At present, there is already a car manufacturer that has achieved 70% sales promotion through the dealer's VR design plug-in. "Customization" is not just a way to increase sales. At the same time, it is also a channel used by the company to collect customer feedback so that they can identify useful information for themselves.
Remember: "The best medium" is not the best for you
For marketers to succeed, in addition to referring to the above three tips, they must match their actual situation with existing media and create value for customers through technologies such as VR and AR.
With VR, marketers can bring consumers to the “brand experience†world; through AR, products can be closely linked to customers’ daily lives. Imagine if the customer can “try on†the clothes you designed through virtual technology at home, is it more likely that she will buy the product? If you can let the customer see the house after the renovation, then Will he not choose your company?
When you can “customize†each customer with a unique, warm, and wonderful experience environment, you will have more resources. Maybe you can make more friends, right?
It is estimated that by 2021, 500 million people will have AR or VR headlines, and 72% of Americans will have AR smart phones, which will create a $110 billion emerging market. This is not a question of "if it happens" but "when it will happen." Now, the most important question is: How can brands and customers benefit at the same time?
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