[Global Network Technology Reporter Wang Huan] According to the “Nihon Keizai Shimbun†reported on January 11, data released by the China Institute of Information and Communications reveals that in 2017, smart phone shipments in the Chinese market dropped by 11.6% year-on-year to 461 million. unit. Since 2010, smart phones have been rapidly popularized in China, and it is the first time that there has been a two-digit year-on-year decline. In addition to the market is saturated, new products are increasingly similar. As the largest mobile phone market accounting for about 30% of the world's mobile phone market, the plight of China is becoming more and more severe.
Before this, China only experienced a decrease in smartphone shipments in 2014 when the economic growth rate slowed down significantly. The year-on-year decrease of 8% in 2014. On the other hand, China’s economic performance in 2017 was strong, but in this case there was a two-digit decline.
The decline was even more severe in December 2017, with only 40.36 million units shipped, a decrease of 33.2% year-on-year. Although Huawei, OPPO, vivo, and Apple all launched new models in September-December 2017, they failed to drive the market recovery.
Its background is the saturation of the Chinese market, and at the same time there is a lack of rising emerging brands in 2017, and there is a lack of new ideas from consumers.
The new "iPhone" launched by Apple in the fall of 2017 also performed poorly. Since the OPPO and vivo have also adopted facial recognition features that are considered bright spots on new products, Apple has failed to differentiate. The tactics of mobile phone manufacturers to increase added value by increasing the performance and sound quality of the camera and then launch a sales contest have come to an end.
From the global market as a whole, smartphone shipments in 2017 appear to grow by less than 5%.
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