On March 9th, Whirlpool held a new product launch conference on the AWE New International Expo Center in Shanghai at the annual AWE home appliance event, together with the Jingdong platform, with the theme of “beauty and taste, eachâ€. Executive Director of Whirlpool Corporation, President of Asia Pacific, Senior Director of Strategic Markets and Business Development of Whirlpool Asia Pacific Wu Hao, Chairman of Whirlpool (China) Co., Ltd. Wu Shengbo, President of Whirlpool (China) Co., Ltd. Ai Xiaoming, Whirlpool (China) Limited Shares Hu Qiang, Vice President of Corporate Marketing, Luis Dau, President of Embraco Group, Mr. Marcio Schissatti, Vice President of Business Marketing, Embraco Group, and Sun Zhitao, General Manager of Jingdong Appliances Ice Wash Division, jointly released the new product launched by Whirlpool - Frozen Age The series of refrigerators attracted the attention of the media and the audience.
Whirlpool & Jingdong leadership group photo
Strong combination to build a new pattern of home appliances
Hu Qiang, Vice President of Marketing, Whirlpool (China) Co., Ltd.
For the joint release of the frozen age series of ice washing on the AWE platform, Mr. Hu Qiang, vice president of marketing of Whirlpool (China) Co., Ltd. said, “Every year at home fairs, Whirlpool will bring new products, this year Whirlpool brings freezing A series of refrigerators. This product originated from Whirlpool's global product innovation platform. The entire appearance was designed at the global consumer design center in Italy. The product structure function comes from Whirlpool's three global R&D centers in China, America and Europe. It is Whirlpool China Industry. The smart factory built by 4.0 has been trusted by Jingdong, a well-known home appliance retail channel in China. For many years, JD.com has continued to take advantage of the channel platform to provide consumers with a modern shopping experience and humanized service. Achieving great results, we hope to work with JD to let Chinese consumers enjoy the life experience of all smart products from Whirlpool, including power refrigerators."
Sun Zhitao, general manager of Jingdong Household Appliances Ice Wash Division
In addition, Sun Zhitao, general manager of Jingdong Home Appliances Ice Washing Division, said in a live speech: “Jingdong is a leader in the e-commerce platform industry. It has the obligation and responsibility to lead the healthy development of the industry, promote the consumption upgrade of the home appliance industry, and satisfy the consumers for high-end. This consumption upgrade of quality, smart products and personalized customization needs. In order to achieve this goal, JD has long been able to reach strategic partnerships with high-quality home appliance partners around the world. Whirlpool, as a global century-old company, is white in the world. In the field of home appliances, maintaining the image of high-end products has become a synonym for this high-quality life. Therefore, in 2018, Jingdong will join hands with Whirlpool to jointly launch this frozen-age refrigerator, becoming the first product representative of the large-scale customized products in the Jingdong refrigerator field. Let the consumers who pursue quality life feel the technology innovation of Whirlpool's century-old enterprise wisdom, and at the same time enjoy the consumer demand for easy life."
Cutting-edge technology, let "beauty and taste, everyone"
Frozen age series refrigerator
Nowadays, consumers' demand for the use of refrigerators has changed dramatically. The introduction of innovative elements such as health and fashion has given new meaning to the refrigerator. In life, some women's skin care products need precise humidity and temperature control, people will put them in the refrigerator, once the crisper is not covered, the skin care products may be contaminated, so the maintenance value is greatly reduced.
Whirlpool's "Frozen Age" series of refrigerators, especially for women consumers to customize the "care space exclusive space", solved this pain point. It accurately maintains the storage temperature and humidity of the cosmetics, while also insulating other tastes, ensuring that the quality is not degraded, so that the female users of the beauty can enjoy the delicate life at all times.
Frozen space refrigerator care product exclusive space
In addition, Whirlpool has transformed the user-use data accumulated over the past 100 years into an executable consumer insight, which has created Whirlpool's “Sixth Sense Intelligent Control Systemâ€, which accurately senses subtle temperature changes, automatically senses internal temperature changes in the refrigerator, and automatically adjusts In order to achieve the best indoor environment for food preservation, the heart is delicious. At the same time, the inverter compressor and the PI control algorithm are precisely combined to lock the water and nutrients, and the refrigeration and preservation are realized. The unique foaming technology makes the “volume ratio†larger, bringing a beautiful experience and practical experience. Underneath is an unexpectedly large capacity that allows users to put in more things.
Frozen volume refrigerator with a larger floor area ratio
It is the goal of Whirlpool to free consumers from the heavy domestic work and create a new taste of life. The cooperation with JD.com to release new products is a “strong combination of technical strength and advantageous channels†that will innovate and accumulate in the past century, and will provide consumers with higher-end quality products and more convenient shopping experience in the future.
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