In 2017, the central air-conditioning industry as a whole continued to show a growth trend, while the household central air-conditioning market achieved even higher growth. The main reasons are the stable overall operation of the macro-economy, the continuous increase of residents’ income, the continuous improvement of consumers’ desire for a high-quality life, and the continuous advancement of fully-furnished houses, which provide good consumption for the development of household central air conditioners. Demand environment.
Data shows that in 2017, the scale of China's domestic retail market exceeded 30 billion yuan, showing a substantial increase year-on-year. In terms of channels, the market growth of my country's household central air-conditioning market in 2017 was largely due to the growth of the home improvement retail market. According to forecasts, the growth rate of the household central air-conditioning market is expected to exceed 50% in 2018, and the market size will reach 50 billion, with huge market potential.
The increase in the market capacity of household central air-conditioning has shown new development directions while satisfying people's yearning for a better life.
1. Household central air conditioners will gradually extend to the small apartment market. The acceptance threshold of household central air conditioners is gradually lowered. Compared with traditional models, central air conditioners have significantly improved the cost performance, which is inseparable from their energy-saving, comfortable, and beautiful advantages. Central air-conditioning is no longer standard in villas, and smaller units have begun to consider using central air-conditioning. In the future, as the demand for improvement continues to rise, the proportion of smaller units choosing central air-conditioning will continue to rise.
2. The remote areas in the central and western regions will usher in growth. Although the home improvement retail market in the central and western regions such as Central China, Southwest and Northwest has a small base, with the intensive cultivation of the market by various brands, the proportion of the overall market has increased significantly compared with the previous year, and the future will be accompanied by The implementation and promotion of the "Western Development" and "One Belt, One Road" policies have a broader market prospect.
3. Health becomes the primary indicator for users to choose household central air conditioners. With the increasing demand of consumers for air quality and the increasing demand for healthy indoor air, consumers are paying more and more attention to the quality of home air environment. According to the survey data, the difficulty of air-conditioning cleaning is the first problem that plagues consumers; self-cleaning function has become one of the main factors affecting consumers' purchase; Haier smart self-cleaning central air conditioner has become the first choice for consumers to purchase; air conditioner + self-cleaning Functions have become the most concerned by consumers.
With the improvement of people's living standards and the continuous pursuit of healthy, comfortable and high-quality home life, household central air conditioners will accelerate their popularity in the new scene of home life. It is hoped that domestic brands represented by Haier will continue to take on the important task of promoting the popularization and development of household central air conditioners, provide consumers with products that can better meet their needs, and promote the steady growth of the market.
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