The gap between the ideal and the realization of mango TV sales less than 500 a week

After entering 2017, how many opportunities will Internet TV still have? After the Internet TV brand has achieved great success in 2016, both inside and outside the industry are aware that the rapid development of Internet TV has ended, new players will lose their final admission opportunities, and Internet TV brands will have to enter the knockout stage, but there are also vendors who do not believe it. , still choose to enter. Mango TV, which started with content, was the company that entered the Internet TV industry in 2017. It launched Love Mango TV and began pre-sale on Tmall Mall on February 22. However, the pre-sale result is not optimistic. Many models are available. The combined pre-sale volume is actually less than 500.
At the press conference, the number of target users in the first year of Love Mango TV was 1 million, and the number of target users in three years was 10 million. This huge number of targets makes people feel unbelievable and has increased competition in Internet TV. During the period of slower growth, people have to doubt whether this 10 million goal can be achieved. Then the truth is true. On Tmall's pre-sale page, the author finds that the pre-sale volume of the three products of Love Mango TV is surprisingly low, and the total number is still less than 500. I don't know if I see this result, the leader of Mango TV will be what idea.
(Love Mango's TV sales are poor, less than 500)
In addition, Waterloo's pre-sale of Waterloo TV also proves that Internet TV has closed the door for new players, and also indicates the beginning of the Internet TV Elimination Round. In the face of the winter of Internet TV, how should Internet TV manufacturers respond to such a new situation?
Looking at the 2016 Internet TV market, we can see that in the first half of the year, various manufacturers have achieved a good market response by playing a high value for money card. In the second half of the year, due to the rise of LCD screens, the rising cost has caused manufacturers to No longer able to beat the price of this card, and only in the first half of the cool open in advance of the layout can still be rapid development, and successfully squeezed into the top three Internet TV manufacturers.
Coocaa can rise quickly and reach the top three of internet TV manufacturers. In addition to controlling the supply chain, it can guarantee a stable supply of products and a stable price. It also depends on the open-content platform. The massive resources, and this has become the core competitiveness of cool open.
Of course, in addition to the qualities possessed by these Internet companies, Coolcom also possesses the qualities that other Internet companies do not have. It is outstanding quality and quality control. Relying on Skyworth's background, Coolopen products all use the same production line as Skyworth's products. , The same standard, which makes Cool open products in quality is significantly higher than other Internet companies.
In the era of competing resources, competition quality, and competition experience, Love Mango TV also wanted to impact the market through low-priced, untimely methods. It was somewhat unaccountable and eventually caused the pre-sale tragedy of Love Mango TV.

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