According to foreign media reports, the trademark of an automobile manufacturing company is often equated with the car it produces. Therefore, the design of the trademark is crucial.
The trademark of Tesla Motors is no exception. In fact, the meaning of its trademark far exceeds its intuitive impression.
Tesla CEO Elon Musk responded to questions from enthusiastic fans on Twitter, saying that the seemingly simple "T" in the Tesla trademark actually refers to the company's products.
He said that the "T" in the Tesla trademark represents the cross section of the motor. As shown, the "T" of the trademark body represents a portion taken from the rotor of the motor, and the line above the "T" represents a segment of the stator.
Coincidentally, the trademark of SpaceX, another design and manufacturing company of Musk, is not as simple as it seems. Mask said that the "X" in the company's trademark actually represents the rocket's trajectory.
The trademarks of both companies are designed by RO-Studio, a design company based in New Jersey, USA.
Compared to Tesla and SpaceX's trademarks, the trademark of Musk's third company is clear.
This company is the solar company SolarCity. Its trademark contains a graphic of the sun that represents the energy source of the company's solar panels.
Last year, Musk negotiated to get Tesla to buy SolarCity, claiming that it could integrate Tesla's energy storage battery business and SolarCity's solar business.
Previously, SolarCity had been under the control of Musk and its family members. However, it is a business entity that is independent of Tesla.
The move to acquire SolarCity once again clearly shows that Musk believes that Tesla is not just a car manufacturing company.
Recently, Tesla officially changed its company brand name from the original Tesla Motors (Tesla Motors) to Tesla Inc. (Tesla).
Last year, Tesla finally obtained the domain name of “Tesla.com†after a decade of mediation and used it as the domain name of the company's website.
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