[Text/Zhou Jianhua] After experiencing explosive growth in the first quarter of this year, the lighting industry began to enter the off-season in the middle of the second quarter, and the orders went down sharply, which led to a “stopping the provincial generation and not quickly penetrating the distribution terminalâ€. Inventory worry." After the past two years of rushing channels, this year's circulation product pattern has emerged. Unlike the previous traditional lighting channels occupying a single-ended advantage, traditional lighting companies and LED new brands have formed a stalemate.
“On the one hand, LED new brands such as Mulinsen and Kesi Baili quickly seized the original traditional channel resources. On the other hand, the old companies such as Sunshine Group, Sanxiong Aurora and Luyuan Group also sorted out the original dealers and worked hard to develop the new generation. ', in order to enhance regional sales ability, increase terminal coverage." Guo Yunping, chief planner of the Eagle Goose team, analyzed.
As the most widely distributed and quasi-listed brands such as Foshan Lighting and Op Lighting, on the one hand, it adopts “cramming†– greatly improving the annual sales task, and forcing the series of new LED products to provincial and regional agents, even Related products such as building electrical and electrical materials are “hard-plugged†into the channel; on the other hand, relying on the strong influence of their own brands, they issue “blocking orders†for agents – prohibiting the original cooperative merchants and some competitors LED products.
In 2013, China Good Products Roving Exhibition and Merchants Conference “compulsoryly put products into the channel. This is the lack of understanding of the digestibility of the distribution network. It is easy to directly cause siltation and cannot last; and the ban is always a policy downstream countermeasure. It is difficult to fundamentally improve the loyalty of the business." A Zhengzhou Opal distributor in Henan did not agree with the above two practices.
When LEDs are emerging in lighting terminals, many traditional lighting companies are still "relatively leisurely". They think that LEDs will not replace traditional lighting products too fast. Second, even if LEDs strike, the channels that have accumulated over the years Commercial resources, the advantages are not comparable to LED companies. But when LEDs quickly swept the lighting market, especially in the past 2013, more and more traditional lighting companies have realized that there is no room for development without the rapid transition to LEDs, and the original traditional dealers are facing light. When the LED light source with electromechanical characteristics and products and technology is rapidly updated, the advantages have been insufficient, and it is even difficult to adapt. A channel innovation war has been fully opened.
The reporter visited the market and found that there are many second- and third-line LED brands such as Keshi Baili and Youyicheng in the traditional lighting stores such as NVC Lighting, Op Lighting, and Foshan Lighting.
Faced with the embarrassment of LED lighting companies, traditional lighting companies want to sit back and ignore the fact that it is impossible to remain calm. The channel looting between the two forces is undercurrent, showing that the mountains and rains are full of wind and rain. The situation of the building.
Anhui Pepsi Xing Electric is currently the operation center of traditional brands such as Midea Lighting and Foshan Lighting. It is also the regional general agent of LED brands such as Mulinsen Lighting. Its chairman Wang Shizhen said that the biggest advantage of traditional lighting transformation LED is the accumulation of terminal brand awareness. If the project purchaser specifies the brand, it is generally the dominant big name, because the LED big name has not yet appeared. But if it is open bidding, or circulation distribution, it is generally a professional LED brand is easy to win, after all, program professional, product There are cost performance and support."
"High-tech LED" reporter learned through market research, the traditional lighting transformation LED enterprise advantage is mainly reflected in the following three aspects: 1, brand qualification. That is to say, brand awareness. After all, traditional veteran companies have been working hard in the channel for many years, and the sales outlets are relatively sound, and the number is often thousands. Some brands are designated partners in the minds of distributors and engineering companies. 2, skilled. The marketing policies of traditional lighting companies have been matured after years of tempering, close to the market demand, and the image of monopoly is also deeply rooted in the hearts of the people. 3. Quality assurance. The traditional veteran enterprises have guaranteed the quality of their products, the marketing team is relatively large, and the after-sales service is relatively perfect.
“On the one hand, LED new brands such as Mulinsen and Kesi Baili quickly seized the original traditional channel resources. On the other hand, the old companies such as Sunshine Group, Sanxiong Aurora and Luyuan Group also sorted out the original dealers and worked hard to develop the new generation. ', in order to enhance regional sales ability, increase terminal coverage." Guo Yunping, chief planner of the Eagle Goose team, analyzed.
As the most widely distributed and quasi-listed brands such as Foshan Lighting and Op Lighting, on the one hand, it adopts “cramming†– greatly improving the annual sales task, and forcing the series of new LED products to provincial and regional agents, even Related products such as building electrical and electrical materials are “hard-plugged†into the channel; on the other hand, relying on the strong influence of their own brands, they issue “blocking orders†for agents – prohibiting the original cooperative merchants and some competitors LED products.
In 2013, China Good Products Roving Exhibition and Merchants Conference “compulsoryly put products into the channel. This is the lack of understanding of the digestibility of the distribution network. It is easy to directly cause siltation and cannot last; and the ban is always a policy downstream countermeasure. It is difficult to fundamentally improve the loyalty of the business." A Zhengzhou Opal distributor in Henan did not agree with the above two practices.
When LEDs are emerging in lighting terminals, many traditional lighting companies are still "relatively leisurely". They think that LEDs will not replace traditional lighting products too fast. Second, even if LEDs strike, the channels that have accumulated over the years Commercial resources, the advantages are not comparable to LED companies. But when LEDs quickly swept the lighting market, especially in the past 2013, more and more traditional lighting companies have realized that there is no room for development without the rapid transition to LEDs, and the original traditional dealers are facing light. When the LED light source with electromechanical characteristics and products and technology is rapidly updated, the advantages have been insufficient, and it is even difficult to adapt. A channel innovation war has been fully opened.
The reporter visited the market and found that there are many second- and third-line LED brands such as Keshi Baili and Youyicheng in the traditional lighting stores such as NVC Lighting, Op Lighting, and Foshan Lighting.
Faced with the embarrassment of LED lighting companies, traditional lighting companies want to sit back and ignore the fact that it is impossible to remain calm. The channel looting between the two forces is undercurrent, showing that the mountains and rains are full of wind and rain. The situation of the building.
Anhui Pepsi Xing Electric is currently the operation center of traditional brands such as Midea Lighting and Foshan Lighting. It is also the regional general agent of LED brands such as Mulinsen Lighting. Its chairman Wang Shizhen said that the biggest advantage of traditional lighting transformation LED is the accumulation of terminal brand awareness. If the project purchaser specifies the brand, it is generally the dominant big name, because the LED big name has not yet appeared. But if it is open bidding, or circulation distribution, it is generally a professional LED brand is easy to win, after all, program professional, product There are cost performance and support."
"High-tech LED" reporter learned through market research, the traditional lighting transformation LED enterprise advantage is mainly reflected in the following three aspects: 1, brand qualification. That is to say, brand awareness. After all, traditional veteran companies have been working hard in the channel for many years, and the sales outlets are relatively sound, and the number is often thousands. Some brands are designated partners in the minds of distributors and engineering companies. 2, skilled. The marketing policies of traditional lighting companies have been matured after years of tempering, close to the market demand, and the image of monopoly is also deeply rooted in the hearts of the people. 3. Quality assurance. The traditional veteran enterprises have guaranteed the quality of their products, the marketing team is relatively large, and the after-sales service is relatively perfect.
Fibre Optic Cable Joint Box,Outdoor Fiber Splice Box,Optical Fiber Cable Joint Box,Fusion Splice Box
Ningbo Fengwei Communication Technology Co., Ltd , https://www.fengweifiberoptic.com