Sony kills LG? Two high-end OLED TV comparison evaluation

Under the rising era of consumer upgrading, the strategy of low price-performance ratio has long been neglected. Instead, it is the rising middle class and elite. They hope to meet their critical aesthetic needs through high-quality products. Although 2017 has only just begun, the competition for the future display technology in the television industry has entered a period of intense heating. The major manufacturers intend to control the future industry trends and occupy the high-end color TV field.
At the beginning of the CES 2017, Sony officially released the latest OLED A1 TV, shocking the industry. Sony is undoubtedly a brand that plays a key role in the development of the television industry. Whether it is in the CRT era, the LCD era, or the OLED era that is being opened, Sony has always been the “spokesperson” of quality. The Z9D LCD TV launched by Sony last year was hailed as the most comprehensive TV of the year. Sony's dual-screen line is also the title of the best LCD TV and OLED. This is also in line with any display device proposed by Sony. The idea of ​​bringing the best experience to consumers.
From 2013 to now, LG Electronics painstakingly operates the high-end OLED TV market, initially let people feel the superiority of OLED display technology, and LG's persistence and contribution to the OLED TV industry deserves recognition. However, realistically speaking, the influence and design concepts of LG OLED TV products are still relatively traditional. In contrast, Sony A1 OLED TV's unique design and abandon TV audio this innovative initiative broke the design concept of traditional TV products, which is why Sony A1 after the appearance of the United States CES at the beginning of the year triggered a strong response from the industry.
In fact, Sony is no stranger to OLED technology. As early as 10 years ago in 2007, it launched the world's first OLED TV, and successfully applied OLED display technology in the professionally demanding monitor field. Therefore, Sony OLED A1 is obviously a Worth looking products. As the leader in the OLED TV market in the past few years, the high-end models of the LG OLED E6 performed well in all aspects. Compared with Skyworth, Philips, Changhong, and Konka, OLED TV products are clearly outstanding.
LG has been developing OLED technology for many years and has also applied this technology to its top-end products. In view of this, if the PK of Sony and LG's high-end OLED products is carried out, it is undoubtedly an exciting thing. Therefore, ZOL evaluation room decided to conduct a comparative evaluation of Sony OLED A1 and LG OLED E6 to see who is the true leader in the OLED field. Who can better use the characteristics and potential of LG Display OLED panel?
Industrial Design: Sony Epoch Times / LG Traditional Appearance Comparison: A1 has epoch-making significance. E6 design is traditionally mediocre. For high-end TVs, appearance design is also a part that cannot be ignored. Sony and LG each have some classic designs. It can be said that both of them have their own unique styles and insights in the appearance of television products. Generally speaking, Sony's product style is more biased towards a tough and steady design style. It is a simple to artistic television. The LG high-end OLED TV products will usually reflect the ultra-thin, fully reflects the simple structure of the OLED screen structure.
The industrial design of Sony BRAVIA OLED A1 is extremely disruptive and innovative. It is a whole piece of expensive OLED panel dedicated to the user. The unique floor-mounted frame design “destroys” the base, and the sound is “hidden” in the OLED panel. Can not feel the existence of the speaker, in layman's terms, neither the base nor the speaker, Sony OLED A1's overall industrial design is unique. With this design, it can bring a full-screen view and image. The entire body is supported by the back frame, with a strong visual impact, and it is immediately impressive.
LG OLED E6 TV is still the main concept of ultra-thin, the overall appearance is very tall and straight, the entire OLED panel is tightly embedded in the metal protection bracket, and then adsorbed on the surface of tempered glass. In order to ensure the integrity of the TV, E6 did not choose a two-foot base, but instead used a base design that fits the screen more closely. At the same time, the sense of drawing on the base is more prominent, and the delicate texture is clearly visible under the illumination of the light.
Although the Sony A1 and LG E6 TVs are also high-end OLED TVs, Sony has further developed the potential of OLED screens. It can do the whole screen sound, which other manufacturers have never done before. This technology uses a special drive device to act on the OLED panel of the A1, allowing the panel to vibrate and emit sound waves. In other words, A1's OLED panel also has two roles: display and speaker diaphragm. Therefore, the whole machine does not need to use an additional speaker to generate sounds. It truly realizes the audiovisual experience that no previous television can provide. The effect of "harmony between sound and picture". In contrast, LG, although equipped with a Harman Kardon audio, but in the intensity of innovation and the technical strength of sound processing is obviously inferior to A1.
The design of the back of the TV is usually the most easily overlooked part. Sony A1 is equipped with a bracket cover with removable fabric material. All the connected cables can be hidden in the back cover to ensure the overall appearance of the fuselage. From here, it is not difficult to find the intention of Sony OLED A1 from the appearance to the details of the design, the pursuit of a clean and tidy 360 ° no dead ends, on the other hand, LG OLED E6 is still still more traditional layout design, the cable is exposed to the outside, will give A sense of disorder.
Comparison of appearances:
Thanks to Sony Acoustic Surface screen sound field technology, it uses the simple features of the OLED panel mechanism to achieve a significant significance for the development of television products, images and sounds are synchronized output from the OLED panel, in the true sense of the realization of "sound and picture integration "The concept of making TV screens more integral. In fact, the LG E6's design can be considered excellent, but in such a positioning of a TV product, you can still see the exposed circuit, it is not right, so only Can be evaluated in giving a comparison, compared to Sony's creativity, is dwarfed.
Although high-end TVs must be based on display performance, excellent technologies are important, but to present them to users is more crucial, the more important is to carry out the day-to-day carving of products that carry their technology. Sony's original intention in designing this TV was to bring uninterrupted experience to the user, which was well-intentioned. Although LG OLED E6 TVs have a sense of fashion and technology, they are relatively traditional compared to Sony A1, which did not make any disruptive design concepts.
Next, we will conduct the most important test of these two TVs, and compare the performance of the two TVs by instrument testing a series of values.
Benchmarking: The color standard defines the color gamut contrast by the strong:
The instrument used in this test is the BM-7A luminance colorimeter produced by Topcon to measure the chromaticity coordinates of Sony OLED A1 TV in different colors, and calculate the contrast, color gamut, color saturation and correspondingly according to the corresponding values. The color characteristics map and so on. Before carrying out this test, we first let the machine work normally for one hour and restore it to the factory mode. The entire test environment is performed in the darkroom.
Sony A1: NTSC color gamut 94.63%
After our actual test, Sony's OLED A1 TV's NTSC color gamut reached 94.63% (TV parameters set to: standard mode), from the perspective of pure data, this data is considerable. However, the color gamut is only a relatively cold number, and the actual perception cannot be directly equated. It does not mean that a television with a high color gamut must have a better picture quality than a television with a low color gamut. Excessively high color gamut may cause slight discomfort to the human eye, and the color is too saturated and gorgeous, resulting in a very unnatural look. Sony is very deep in its ability to display colors. Even in bright mode (more than 100% color gamut), it can display colors naturally and realistically.
LG E6: NTSC color gamut 92.27%
LG E6 NTSC color gamut area can reach 92.27%, (TV parameters set to: standard mode), from this data point of view, and the Sony A1's performance is quite, although the test data is not low, but we can see from the color display contrast chart There are still some differences between the two televisions in their presentation of colors. Who is stronger or weaker? The real comparison starts next.
4K photo: LG detail weak/Sony chip strong static image display contrast A1 detail color superiority In the static image display contrast, we tested the static picture display capabilities of the two TVs. First we selected three cards with 4K Ultra HD resolution test pictures. Static pictures are very suitable for displaying picture layering, detail representation, and color accuracy. The following three test images are also very valuable for reference. Let's take a look at how these two TVs perform.
(Left OLED A1 for Sony, LG OLED E6 for right)
This picture is very important, you can see the details of the dark part of the Sony OLED A1 better, you can see the Sony OLED A1 can be more complete display of the chrome bar in the rear part, LG E6 is black into a complete lack of details, including driving The details of the cabin location are very different. From the aspects of brightness, color, details of shadows and other aspects, the Sony A1 has no suspense stronger than the LG E6.
We all know that Sony's unique 4K HDR image processing chip X1 advanced performance on the Z9D is quite good, rolling all the liquid crystal products including quantum dot TV. Sony OLED A1 is also equipped with the advanced 4K HDR image processing chip X1 advanced version, optimized for each pixel algorithm, picture quality amazing, especially the dark details of the performance "killed" all OLED TV. From this it can be concluded that only Sony can better play the potential of LG Display high-quality OLED panel, which is commendable.
UHD/1080p Video: A "Dump"
In the 4K video test session, we selected a few test videos with 4K ultra-high definition resolution. This link is not only a consideration of the picture quality, but also a consideration of the fluency of local video playback. In the actual test, Sony A1 TV did not appear any Caton's situation, the video response to open and close quickly, and LG is faster than Sony, this is a small move back to 10%, but in the play test The link, LG OLED E6 video playback is relatively cumbersome to the video operation, there is no easy operation of the Sony OLED A1.
(Left OLED A1 for Sony, LG OLED E6 for right)
In the UHD video contrast, we can clearly find that Sony OLED A1 in the dark details of the performance, obviously better than the LG OLED E6, the leveling is more distinct, LG E6 there is a common problem of all OLED TV, shadow details are very general Some details may not even be fully displayed, and Sony benefits from the excellent capabilities of the advanced X1 chip, which allows the dark field details to appear undoubtedly. This time, the LG OLED E6 was again captured.
Special test: 1080p mainstream video

Frankly speaking, at this stage, 4K sources are still not popular enough. We can still see a lot of 1080p video content. Therefore, we have joined the 1080p mainstream video test to see the effects of 4K OLED watching 1080p. First of all, compared with the pure 4K source, the details of 1080p picture are indeed weaker, which is very thorough on the LG OLED E6. Fortunately, Sony's unique chip technology is also suitable for 1080p video, details of the building, the screen layering and details of the street performance is quite good, LG is "white and white" can not see clearly. Therefore, Sony OLED A1 can not only respond to the upcoming 4K Ultra HD era, but also better meet the needs of today's users.
HDR test: Differences in effect are too exaggerated HDR video comparison test In the HDR video comparison segment, we selected several representative HDR videos for comparison testing. The HDR function is currently very hot in the market, and its purpose is to It is to make the dark field details more optimized, highlight details are brighter, HDR format video to display the ability of their own equipment is huge, and in the test we also found the powerful capabilities of the Sony Advanced Edition X1 chip, LG OLED E6 and Unmatched. In terms of decoding, both LG and Sony can quickly identify HDR video, but the LG OLED E6's handling experience during video playback is not excellent, and it can be considered an item of disappointment.
(Left OLED A1 for Sony, LG OLED E6 for right)
In the video evaluation session, A1 can identify all HDR formats, and the compatibility is extremely excellent. During the playback process, compared with non-HDR video, the shadow details are the weaknesses of all current OLED TVs. LG OLED E6 It is no exception, but under the blessing of the advanced X1 chip of Sony OLED A1, it has been solved very effectively. This is very surprising.
Audio experience: OLED can realize video testing and at the same time, it will surely perceive the sound quality. In this regard, Sony OLED A1 is creating a new era. The unique “screen sound field” screen sound technology has a significant effect on the sound field, and the left and right channels More clearly, to truly achieve the advanced experience of “harmony between sound and picture”, Sony's technological precipitation in the audio field is admirable. The LG OLED E6 is equipped with a third-party Harman Kardon speaker system, which lacks its own understanding of audio. The quality and sound quality of the LG OLED E6 are inevitably somewhat “cut”. Technology leads, obviously Sony is the protagonist.
In the actual testing process, we used Sony's birdie DEMO. In the picture, a bird flies from the left side to the right side, and the sound source moves from left to right along with the movement track. Then a white big bird flew out on the right side, and the sound sources of the two birds were sent together as if the birds were flying over the sky. Sony Acoustic Surface technology achieves a true "synchrophony" and a very strong presence.
In terms of specific perceptions, it is frankly stated that the LG OLED E6 Harman Kardon audio performs very well. However, compared to the Sony OLED A1, there is a strong sense of separation. Users can perceive the sound coming from below the TV. In contrast, the "Acoustic Surface" sound field technology of Sony OLED A1 will have a lot of excellent audio experience. "Integration of sound and picture" is really well-deserved, and the overall sense of the screen sound is very strong. It is also surprising that there are very good The sound field effect, which also benefits from the scientific distribution of amplitude generators.
System Experience: Android 7.0 is more universal nowadays. It is not only a simple playback device, but it is also very important to remove the ultimate display effect, rich functions and system operation convenience, and the TV function becomes More and more diverse, and most are equipped with a smart operating system, a good operating system is also very important for television, then we take a look at how the performance of these two TV systems.
For the operating system, perhaps it is not the strength of the joint venture product. Internet TV and some domestic TV products are more in line with the Chinese people's habits. However, Sony has always optimized and upgraded the operating system to provide users with a simpler and more direct system interface. The system that Sony OLED A1 is equipped with is the latest Android 6.0, and Sony said that it will also upgrade to the updated version 7.0 during the year. The custom interface style is similar to the system interface operation logic of the PS4 game console. The operating logic learning cost of this system is lower than that of the LG OLED E6.
The LG OLED E6 is equipped with a webOS system. Unlike the widely used Android system framework, webOS has very limited freedom, and the application resources cannot be compared with Android. The advantages of this system are concise. I think the biggest drawback is also Concise, the interface is not particularly stunning beauty, the color is very rich, on the other hand, Sony's Zhongzheng interface style, there is a certain gap, but also mentioned that in this system environment, if you want to TV quality To restore the settings to the field settings, each mode must be set once, which is very cumbersome. This happens frequently in different function settings.
Joint venture brand positioning of the flagship model, the system is still relatively hard to build, this can be seen on the Sony OLED A1, the interface is simple, functional and practical, based on the Android operating system under the framework of the operating logic, for familiar with the Android system The domestic users are also very friendly. Compared with the two, the author finds that each setting function in the Sony OLED A1 TV is accompanied by a text description. Even the expert mode is the same. Sony’s practice in this area is very orderly. People are pleasantly surprised. On the contrary, LG OLED E6 will learn from the big brother.
Comparing and summarizing: The potential of OLED display technology has passed the contrast test of two flagship OLED TVs indefinitely. It is not difficult to find that Sony, which has joined the OLED camp strongly this year, seems to have more stringent requirements on products. This is particularly manifested in the work of the whole machine. Prominent, in order to make the TV more durable, Sony OLED A1 in the production process has been cooked for the user all the details, a stable bracket design, positive full-screen non-sound modeling also created a precedent for television products, epoch-making significance.
In contrast, the appearance design of LG E6, although the shape is very avant-garde, the design of the glass substrate seems to be very eye-catching, but it is a bit less of the positioning of the product's calm, I believe that positioning the flagship product must have the characteristics of enduring, shape Should be more stable, so as to "cancel out" the user's aesthetic fatigue after the product "shocked", the real big manufacturers to do the product, they should be as good-looking as Sony.
In general, the Sony OLED A1 is more comprehensive than the LG OLED E6. Whether it is the first screen technology field TV in the history of TV development, or its unprecedented industrial design, and the "sound and picture" in sound. The revolutionary breakthrough, from the current point of view, this breakthrough creation, in terms of LG's strength, is far from being able to break through. Sony once again demonstrated its dominance in the field of television in the A1. The 2016 flagship Z9D and the newly released A1 are the kings of the picture quality in the field of LCD and OLED respectively, but compared to the LCD technology of Z9D, the visual advanced of OLED. The feeling is even more outstanding.
Contrast evaluation summary:
Through the above detailed comparison and evaluation, we have a deep understanding of the high-end OLED products under the two brands. In terms of industrial design, LG E6 still insists on ultra-thin in the end, and Sony A1 breaks the conventional easel design is more attractive; picture quality LG E6 and Sony have reached the top level of OLED TV products, Sony A1 through X1 Advanced version of the chip's blessing, more affinity for the screen tuning, in line with the user's viewing habits; in terms of sound quality, HC E6 equipped with Harman Kardon sound system is good enough, but still in front of the Sony A1 "screen sound field technology" Insufficient innovation, Sony's screen sound technology will also affect the future development of the OLED industry.
Although as early as two or three years ago, LG opened a round of OLED TV market promotion campaigns in the global and Chinese markets, but the products are always relatively traditional and did not raise OLED to a higher level. With the release of Sony OLED A1, the market battle for OLED TVs has only just begun. This will be a new game between giants. It can be foreseen that as Sony successfully embarks on a new round of consumer high-end track in the color TV industry, continuing to enlarge and strengthen the cake in the high-end market of China's color TV, it will also drive more companies to speak and compete in the high-end market. A new spring for the development of color TV industry.
Smart TV/box information can focus on smart TV information network sofa butler (http://), China's influential TV box and smart TV website, providing information, communication, TV boxes, smart TVs, smart TV software, etc. Answering questions.

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