In the 1980s and 1990s, traditional lanterns used to be the mainstream products of the Chinese lighting industry. However, after entering the 21st century, traditional lanterns gradually indulged in mutual counterfeiting and “killing each otherâ€, especially after the traditional lantern market in 2003. The sharp shrinking, the number of manufacturers is also mad, more than 1,000 enterprises in the ancient town, the family is selling the lanterns are no longer the scene, as of now, only 50 traditional lanterns. What is the current status of the traditional lantern market this year? Where is the future of traditional lanterns? Let's take a look at the results of some of the best merchants' traditional lanterns.
Market share is divided
Shenzhen Dayu Lighting Industry Co., Ltd. Director Qin Dachao
At present, there are very few businesses that operate traditional lanterns, but the colorful lighting is still operating traditional lanterns, and the performance is good. Compared with the same period last year, sales increased by 20%. Since consumers now choose a lot of lamps and products, they also prefer modern style. The market share of traditional lanterns is divided by crystal lamps, modern minimalist lamps, glass ceiling lamps, sheepskin lamps, commercial lighting, home lighting, etc., and manufacturers of traditional lanterns. In the product update, brand promotion and other aspects are not enough. We are mainly retail in sales, supplemented by engineering. Our consumers are mainly locals and middle-aged and elderly people in the Longgang area of ​​Shenzhen, so the sales performance has only increased. Regarding the future trend of traditional lanterns, I think that although it is no longer possible, it is unlikely to disappear from the market, but the sales volume is different.
Traditional lantern sales increased by 20%
Zheng Junjie, General Manager of Ningbo Meijiamei Living Museum
Compared with last year, our company's traditional lantern sales increased by 20% this year. The main reason for the increase was the designer's breakthrough. In recent years, the neo-classical European style traditional lanterns are rich in style and warm, while Ningbo is popular in European style decoration. The traditional lanterns are just like the decoration style, so they are very popular among consumers. However, due to the heavy weight and ancient color of traditional lanterns, manufacturers do not pay attention to brand promotion and limited consumer groups, so the growth space is limited, and this limited space also faces fierce competition among many merchants. The traditional lantern brands that are currently well-established on the market are: Caesar, Boston, and Hilina.
Traditional lanterns have a unique cultural style
Tianjin Angel Lighting Manager Guangbao
We operate Angel's traditional lanterns. This year's sales increased by 10%, mainly because Tianjin citizens gradually accepted this kind of culturally rich products and were able to consume such products. Traditional lanterns have a unique cultural style. With the development of China's international tourism industry and cultural exchanges, the domestic consumers' understanding of European and American cultures is deepening, the understanding and taste of traditional lanterns are constantly improving, and the consumer groups are expanding. The lantern can last for at least 10 years. At present, there are many brands of traditional lanterns on the market, and the competition between them is fierce. The consumer brand identification ability is limited, and it is necessary to guide the brand manufacturers in the future so as to maintain the status of traditional lanterns. Well-made brands include Angel, Knock, and Caesar.
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