OLED TVs have occupied a place in the battle for display technology with their advantages of ultra-thin, high contrast, fine color display, etc. Skyworth's new OLED TV, Wallpaper, is priced at as much as 100,000 yuan, which has attracted the industry and users. attention.
"Wallpaper" is literally translated as "wallpaper" in Chinese. In addition, Nail Technology noticed that this term has been used by TV manufacturers as the product number. Recently, Skyworth released its new OLED TV Wallpaper, which is also the first product release of the listed company Skyworth Digital New Year.
Next, Skyworth should do more than just continue to advance the growth of the OLED display camp, but also gradually change the color TV form so that more and more products can be “sticked†to the wall like wallpapers.
"Light is as thin as paper, thin as a pipa", this is the high pursuit of the ancient swordsman opponent in the sword, for Skyworth, this product is also a sword. In Nail Technology's opinion, "sticking" on the wall, as a symbol, is enough for OLED. Because of the thinness of “sticking†on the wall, for now, only OLED can do it.
In fact, simply as a hardware terminal color TV itself, its changes are nothing but mainly reflected in three aspects: First, the display technology changes; Second, the expansion of the screen size; Third, the body size (mainly in the thickness , also includes "borderless", "split" and other design) "reduce." In this way, large screens and light and thin are the main trends in color TV's morphological changes. Thin and light, it is the focus.
For example, one of the important reasons that LCD TVs gradually “replace†CRT TVs in the market is that they are thinner than the latter. Because the initial LCD products, the picture is not better than CRT. Then, for OLEDs, if both the picture quality and the lightness and thinness have great advantages for the liquid crystals, the result of the two games seems to be expected.
"Paste" on the wall is naturally a demonstration of the "muscle" of OLED represented by Skyworth, and its deeper meaning, at this stage, does not necessarily lie in trying to quickly overcome LCD, but the promotion and popularization of the product. . It can be imagined that for the quantity unit of "sticking" the wall color TV, the future will not be "Taiwan," and more appropriate is "Zhang." The “sticky†on the status and the “zhang†on the form, compared with the previous color TV products, constitute a strong contrasting ideographic symbol. The product impression is more important for the consumers at this stage.
In fact, to strengthen the impression of OLED products, Skyworth has already started after years: Since March 10, 2017, Skyworth has implemented price adjustments for OLED TVs nationwide, including both online and offline channels. The price reduction of 55-inch OLED TVs exceeds 20%. Ovid Cloud Network (AVC) offline monitoring data show that from March 6 to 12, Skyworth OLED TV sales increased by 351% year-on-year, a 52% increase from the previous week. In the same period, LCD panels continued to have a “price surgeâ€.
In addition, it is worth noting that Skyworth also tried to promote OLED through LCD products: At the same time as the release of Wallpaper, LCD TV AIR series Q7 also made its debut, adding the latest solid color technology (a color enhancement technology) to this product One of the descriptions is precisely the “LCD product that is closest to OLEDâ€.
Skyworth will certainly not be "a person in the battle", in addition to its strategic partner LG, the development of the entire OLED market is also in full swing, Apple will use the OLED panel in the next iPhone, the news that Samsung will gradually promote OLED in flat products, Sony TV is returning to OLED... This at least shows a trend, and the application of OLED products has become more mature.
"Paste" on the wall, has been characterized by the unlimited possibilities of OLED innovation in product form. According to forecast data, global shipments of OLED panels will reach approximately 1.5 million units in 2017, an increase of 78% year-on-year, while the estimated increase in sales of OLED TVs in China will reach 400%. It can be said that OLEDs will be able to grow "freely" if they can better solve the problem of panel production and yield. And "buying a TV" will also be just a idiom.
Smart TV/box information can focus on smart TV information network sofa butler (http://), China's influential TV box and smart TV website, providing information, communication, TV boxes, smart TVs, smart TV software, etc. Answering questions.
"Wallpaper" is literally translated as "wallpaper" in Chinese. In addition, Nail Technology noticed that this term has been used by TV manufacturers as the product number. Recently, Skyworth released its new OLED TV Wallpaper, which is also the first product release of the listed company Skyworth Digital New Year.
Next, Skyworth should do more than just continue to advance the growth of the OLED display camp, but also gradually change the color TV form so that more and more products can be “sticked†to the wall like wallpapers.
"Light is as thin as paper, thin as a pipa", this is the high pursuit of the ancient swordsman opponent in the sword, for Skyworth, this product is also a sword. In Nail Technology's opinion, "sticking" on the wall, as a symbol, is enough for OLED. Because of the thinness of “sticking†on the wall, for now, only OLED can do it.
In fact, simply as a hardware terminal color TV itself, its changes are nothing but mainly reflected in three aspects: First, the display technology changes; Second, the expansion of the screen size; Third, the body size (mainly in the thickness , also includes "borderless", "split" and other design) "reduce." In this way, large screens and light and thin are the main trends in color TV's morphological changes. Thin and light, it is the focus.
For example, one of the important reasons that LCD TVs gradually “replace†CRT TVs in the market is that they are thinner than the latter. Because the initial LCD products, the picture is not better than CRT. Then, for OLEDs, if both the picture quality and the lightness and thinness have great advantages for the liquid crystals, the result of the two games seems to be expected.
"Paste" on the wall is naturally a demonstration of the "muscle" of OLED represented by Skyworth, and its deeper meaning, at this stage, does not necessarily lie in trying to quickly overcome LCD, but the promotion and popularization of the product. . It can be imagined that for the quantity unit of "sticking" the wall color TV, the future will not be "Taiwan," and more appropriate is "Zhang." The “sticky†on the status and the “zhang†on the form, compared with the previous color TV products, constitute a strong contrasting ideographic symbol. The product impression is more important for the consumers at this stage.
In fact, to strengthen the impression of OLED products, Skyworth has already started after years: Since March 10, 2017, Skyworth has implemented price adjustments for OLED TVs nationwide, including both online and offline channels. The price reduction of 55-inch OLED TVs exceeds 20%. Ovid Cloud Network (AVC) offline monitoring data show that from March 6 to 12, Skyworth OLED TV sales increased by 351% year-on-year, a 52% increase from the previous week. In the same period, LCD panels continued to have a “price surgeâ€.
In addition, it is worth noting that Skyworth also tried to promote OLED through LCD products: At the same time as the release of Wallpaper, LCD TV AIR series Q7 also made its debut, adding the latest solid color technology (a color enhancement technology) to this product One of the descriptions is precisely the “LCD product that is closest to OLEDâ€.
Skyworth will certainly not be "a person in the battle", in addition to its strategic partner LG, the development of the entire OLED market is also in full swing, Apple will use the OLED panel in the next iPhone, the news that Samsung will gradually promote OLED in flat products, Sony TV is returning to OLED... This at least shows a trend, and the application of OLED products has become more mature.
"Paste" on the wall, has been characterized by the unlimited possibilities of OLED innovation in product form. According to forecast data, global shipments of OLED panels will reach approximately 1.5 million units in 2017, an increase of 78% year-on-year, while the estimated increase in sales of OLED TVs in China will reach 400%. It can be said that OLEDs will be able to grow "freely" if they can better solve the problem of panel production and yield. And "buying a TV" will also be just a idiom.
Smart TV/box information can focus on smart TV information network sofa butler (http://), China's influential TV box and smart TV website, providing information, communication, TV boxes, smart TVs, smart TV software, etc. Answering questions.
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