"The number one community" sneaked around the community competition hegemony #全民PK# has become increasingly fierce. As the most forward-looking interactive community competition for the whole community in the community, it has attracted millions of users to participate in the competition since its inception. Good user reputation. Recently, I went to the "No. 1 Community" to directly attack the pain points of the mother and baby. According to the problem of the white skin of the baby after bathing, the new mother Ms. Li of Harbin reflected the rapid response and gave a targeted solution to protect the baby's healthy growth and eliminate. The problem of parenting that the novice mothers can't understand, and use the power of the community to bring a new life experience to the users.
Parenting problems plague the mother and baby population "Top Number Community" provides solutions
Ms. Li, who is on the “newbieâ€, said that after bathing the baby just full moon, she found that the baby’s body always had white skin, which caused the whole family’s attention. “After discovering the problem, I was particularly worried about the health of my baby's skin. I tried to regulate the water temperature, change the shower gel, disinfect the baby bath, etc. This problem has not improved. I am very anxious.†Ms. Li said, “Later I In the community, this question was raised. Many mothers commented on the post and said that they had encountered similar situations. Shortly after the question was raised, experts from Haier’s water purification industry responded to this article, pointing out the root cause of the problem. Mainly in the baby's delicate skin, high water quality requirements, purification will not cause the baby's skin dry and white skin and other issues, novice mothers can use the mother and baby special water softener to ease." In the process, go to the top As a link between the enterprise and the user, the Community will feedback the pain points of the novice mother to the water purification industry, and quickly find targeted solutions to this specific problem, so that the community interaction can maximize its effectiveness.
In recent years, with the opening of the "second child policy" and the post-90s and post-95s populations stepping into the fertility army, the size of China's maternal and child family groups has expanded rapidly, and the problem of child-rearing involving various aspects such as food, clothing, housing and transportation has come to the fore. "Top No. Community" introduced the platform of maternal and child community, and formed a large team including maternal and child experts, maternal mother, Bao Ma Bao dad, net red hot mom, etc. As of now, the total number of members of the team is close to 30,000. The scale is still expanding. In the contest demand collection section, the maternal and child team members have participated in tens of thousands of interactions, including but not limited to prenatal preparation, postpartum care, maternal and child supplies, infant and toddler science feeding, enlightenment education, parent-child relationship maintenance, etc. Covering all aspects of maternal and child rearing, it enriches the maternal and child user database, providing a good sample data support for the industry to better understand and meet user needs.
Demand Interaction Promotes Industry Iteration "Top Number Community" Creates Value with Communities
The “Top Number Community†has integrated community, platform, brand, industry and other resources to build a community interaction and link user channels for the industry, helping the water purification industry to accurately mine the user’s pain points and needs through interaction. And continue to iterate products and services. During the hegemony competition, “Top Community†collected the pain points of domestic water use such as water noise, repeated heating of water dispensers, water quality testing, water pressure, etc., and fed back to the water purification industry, allowing the industry to upgrade the existing products and provide research and development. A more systematic water solution also demonstrates the value of the “Top Communities†“Gathering the Power of the Community and Sharing a Better Lifeâ€.
Based on community interaction, “Top Community†attracts a large number of vertical user community resources to participate in the construction of diverse interaction scenarios between brands and users, deep exploration and satisfaction of user needs and pain points, and personalized data for users. In order to help the industry to quickly reach the users and obtain the lifetime value of users, thereby reconstructing the user's ecology, achieving rapid transcendence in the industry's self-change, and maximizing the value of the community.
On July 25th, "Top Number Community" sneaked around the community competition hegemony #全民PK# stage is about to end, and then officially entered the third stage #20强晋级赛#, the top 20 teams confronted each other and competed for the final 4 The number of places, the final battle # million champions battle #, compete for the highest prize of 300,000 yuan. Subverting traditional communities and innovating interactive play, "Top Community" invites you to share the power of the community
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