According to: This article comes from DeeperBlue, article you will see 1) exclusive broke the news: the most complete Hillary campaign team organization structure, 2) professional evaluation: Hillary's Internet products, the United States election history in the history of the first APP.
Via:micbox.net
WikiLeaks made the American Democrats bored.
On July 22, 2016, WikiLeaks disclosed nearly 20,000 emails sent by the Democratic National Committee (DNC). This incident has become the largest political scandal in the history of the United States except the Watergate incident. On July 28, WikiLeaks continued to publish 19 DNC high-level telephone recordings.
Hillary's campaign advantage is therefore greatly reduced. Most spectators think that this is a failure of Clinton's technical team. However, DNC was invaded, not the Hillary team. The Hillary team has only one program that is running on the DNC system and is intruding. It is unclear how big the problem is. "Mail Doors" In the final analysis, DNC ignored the consequences of cybersecurity assessment warnings.
In fact, many people, along with Republican opponents, are not aware of Hillary’s truly terrible election machine— a super team of “tech geniuses†from Silicon Valley. They did set a great deal for Hillary’s campaign.
This is the most scientific and digital election in history. Before George W. Bush, the Internet was still just an ATM for the presidential campaign team. They didn't know that the Internet had to do a system to allow voters to fill out cheques and to do more than just donate money. As of July 2016, Clinton’s technology team already has more than 50 people, which is equivalent to a small-scale Silicon Valley technology startup.
The core product they developed was Hillary Clinton himself. This team of science and technology has so far brought about $240 million in funding for Hillary.
More than 50 people's science and technology teams were born in Silicon Valley. This Hillary Clinton campaign also has a strong "Silicon Valley style."
According to the Deeperblue survey, this super-technology team has developed about 50 back-end frameworks and served 20 front-end applications within a year and a half since its establishment. Established 237 Github projects and maintained an intensive data warehouse (15 TB in size) for data scientists and analyst teams. The product matrix includes a Hillary campaign app, a Hillary campaign home page, and a four-hour Clinton campaign email system established during the crisis.
| The most complete website and first app in the history of the United States campaignOn July 24, 2016, Hillary’s technical team launched an app called “Hillary 2016â€, which is the first APP product in the history of the US presidential campaign.
The "Hillary 2016" went online for 4 days and quickly iterated at the speed of one version per day. On the day of its official release on July 24, the app was ranked 515 in the iOS system US District rankings. On the 26th of July, the day of the opening of the Democratic National Convention, it climbed to the 225th place in the overall list, ranking 24th in the social category (App Annie data).
This APP contains a "scene development game." It contains a virtual scenario "Hillary Clinton Campaign Center", and the user is the director of the campaign office, the main task is to purchase office furniture.
APP home page and task title display
Users need to complete various tasks to get items, such as helping with Hillary Rafah; synchronizing their calendars with campaign calendars; completing a series of Black Trump quizzes, including “' Treat women like a treat Like 'isn't Trump's saying? Such a multiple choice question. If answered correctly, users will also have access to actual prizes such as Hilary's autographs.
In addition, this APP also has social features. Hillary supporters from around the country can compare their scores for completing tasks and organize activities to invite friends to participate.
The “ Hillary 2016†app was launched shortly after the launch of the app. It gained thousands of reviews. The APP Store shows that 90% of users have received five-star reviews. " One user said," This is a very useful APP, supporters can complete some of the daily challenges to help Hillary campaign. Compared to pure donations, this app has brought us closer to Hillary and made us feel more involved. Another commentary said, "This app reminds us that if Trump succeeds as president, it will be a U.S. disaster." â€
Compared to Trump's campaign homepage, Hillary's campaign home page has been significantly optimized.
Hillary homepage content changes daily. The home page of July 31 is a video from supporters. Among them, there is an Obama support speech
July 31 Trump home page.
Hillary's campaign homepage not only includes a media terminal, a donation system, and a mature e-commerce platform . The main page and layout of the campaign home page are iterative in days.
Take the e-commerce platform as an example. Items sold include from wine glasses to playing cards. There are only 30 suits for T-shirts. Models take care of different ethnic groups, taking into consideration different ethnic groups. All products are manufactured in the United States and marked with “Made inâ€. America's logo highlights Hilary’s determination to restructure the US manufacturing industry. The emphasis on organic materials in commodities echoes Clinton’s efforts to develop new energy and promote clean technologies.
There are 30 T-shirts of different designs, styles, pillows, cups, key rings, and even a card with “Woman Cardâ€.
The donation system on the official website is currently the largest application developed by the Hillary Science and Technology team. The system is the center of all individual donation transactions. As of April 2016, more than US$1 million has been processed.
This figure is immersed in the efforts of the scientific team and repeated testing. On the donation page of the Hillary campaign home page, the engineers made detailed adjustments to the color and copy files. For example, clicking on any amount of donations can jump directly to the next step. On Trump’s donation page, users need to click the “Continue†button more than once. For another example, on Trump’s donation page, users need to decide whether to “continue weekly/monthly donations†when they first open the page; and Hillary’s page is only completed after the first donation is completed. Jump out of "Whether there is a willingness to donate continuously" page.
Deeperblue's editorial department compared the competing websites of two candidates of the two parties. Hillary’s campaign homepage traffic has been steadily rising since February 2016, and Trump’s webpage suddenly became dominant in traffic. Declined in mid-May and was eventually surpassed by Hillary. May has always been the key month for bipartisan party campaigns.
Judging from the click-through rate, in the early days of the party's pre-election, Trump’s unabashedly big mouth made him win popularity, and the clicks that followed on the campaign website also peaked. However, the stable and steady Clinton team has been accumulating word of mouth, and after the first six months, the number of hits on the web page has gradually increased.
On the number of pages viewed by each viewer, the two candidates were inseparable. The steps needed for almost the two donations are almost the same. It is worth noting that in the June and July after the primary selection stage, Hillary's campaign page attracted more visits.
It is worth mentioning that the proportion of males visiting the Trump campaign website is far greater than that of visiting Clinton's campaign website. The proportion of females is the other way around. At the same time, users who visited the Trump campaign home page were generally less well-educated than the Hillary campaign homepage.
As we all know, Trump without a technology team depends on marketing itself through social networks. Trump fired on Twitter and Facebook, but his high popularity didn't eventually translate into donations. The fans of Hillary's official website are solid donors. If we use the growthhaker perspective to observe the process from smoking to donation, Trump only shows advantages in aquisition, but in user activation, retension, and donation conversion. Both the (revenue) and the user referral appear to be more technically inadequate.
Dark Blue counts all the developments of Hillary and Trump on Twitter and Facebook since February 2016. He found that Hillary had sent more “friend circles†on Twitter and Facebook to be more active. More netizens are willing to comment and like them under Trump’s “friend circleâ€. (The chart below shows the average number of likes on Hillary Trump's social network):
Trump and Hilary's campaign pages all assume the same function: the only entrance to all private donations (less than $2,700). We counted out the number of non-governmental donations that began in February and put it on the last social media heat map. We will find Trump's “defamationâ€: higher social media popularity did not bring election page donations. More The amount of donation. Hilary's campaign's homepage "Ladding Gold" confirms that Bit Ramp is better.
Behind Hillary's super-tech team from Silicon Valley, there are 50 people split into three: Techonology, Digital, and Analytics.
The core members were all from the Internet companies: 4 were Google senior engineers, and the rest came from Facebook, IBM, Adobe, and A/B test company Optimizely, first-tier data companies such as Bluelab, and Blue State Digital.
It is worth mentioning that nine of this super science team have played for Obama. Among them, the two core figures in the data analysis department once held the same position in the Obama team.
The following picture shows the key positions of the Clinton Technology team, their affiliations, and reporting relationships (dark blue exclusive):
The Digital Department is responsible for all campaign-related content: websites, social media, online advertising, emails, promotional videos, grassroots fundraising and online event organizations, with a preference for marketing functions.
The Data Analysis Department is responsible for collecting and analyzing data from campaigns to monitor and accurately predict public opinion trends in real time, and to accurately place fund-raising and campaign advertisements, especially for voters in the “Swing Stateâ€.
Most staff, the most sought after media, technology development department (Technology). Their main responsibility is to develop all forms of Internet products needed for Hillary’s campaign.
In this team, the most worth mentioning is the Deputy CTO, front-end development head: Kyle Rush. He is an expert in A/B testing and is the head of Optimizely, the leading US A/B testing company. He received reports from 7 front-end engineers and 6 product managers and completed the optimization of most of his products.
Kyle Rush participated in the Velocity Forum as an expert and delivered a speech on "Faster and Stronger Networks."
Prior to acting for Hillary, Karl Rush served on the Obama team. In 2011, Rush served as Deputy Director of Web Development for the Obama Campaign Team and established a fundraising homepage. During the opening period of the six-month fund-raising platform, Rush led the team to do 240 A/B tests, which improved the speed of webpage fundraising by 60% and increased the conversion rate of donations by 49%. In the end, Obama’s fund-raising website raised $250 million in half a year.
Rush brought the experience of Obama’s election to Hillary’s campaign.
The last Obama’s scientific team put all the projects into a content management system (CMS). These projects do not have database independence from each other, so 22 programmers cannot work independently and co-operate. They can only wait for one group to wait for another group, which is inefficient.
With this in mind, this time Rush led the development of a comprehensive frontend development system and separated the three subpages of the Hillary campaign home page into different codebases with the aim of making all programming possible. Teams can work collaboratively and minimize duplicate work.
In view of Obama’s past experience, Hillary’s scientific team split the three pages of the official website into different code bases, allowing engineers to write simultaneously and reduce duplication of work. (dark blue cartography)
Because of his expertise in A/B testing, Rush also used a large number of A/B tests to improve user experience and conversion rates.
In short, the A/B test method is to randomly present A design pages and B design pages to users, start the background, collect receipts, and perform analysis. Then use the statistical hypothesis test to determine which conversion rates are higher for both pages.
The first version of the design, the user needs three separate clicks, enter the e-mail address, create a password and verify the password, the entire process is completed. The second version of the design has pre-stored the donor's email address, and the user only needs 2 clicks. This change has increased the number of donors storing credit card information by nearly 23.88%.
The handling of another emergency may better reflect the strength and value of Hilary's science and technology team.
The Federal Election Commission reported that the e-mail service system of the external supplier suddenly collapsed on the day of the final date of campaign financing. This is a fatal blow to the Clinton team. Usually the campaign team needs to work hard on this day to ensure that the amount of funds ultimately submitted is large enough.
So all the engineers on the Hillary team assembled to write a mailer rack in Python and put together a temporary email system on AWS. It took 4 hours and sent 14 million emails that saved 700,000 US dollars that day. Loss .
“This group of wise people come together to solve the difficulties with unprecedented speed. This is what inspired me to work hard.†Deepa Subramanian said that she came from Adobe. He is now responsible for the development of Hillary’s fundraising products.
| In addition to selling technology, they also sell themselves as HillarySilicon Valley is Hillary’s most important ticket warehouse and vault. This super-tech team not only gave Clinton strong technical support for products, but the value of the public relations they bring is even more inestimable.
According to Deeperblue's investigation team, the background is quite “politically correct.†Of the 15 top-level staff, 6 are women; 3 are non-ferrous ethnic groups, and 3 are openly gay. Most of them graduated from Ivy League and have major technology companies. Work experience.
The most worth mentioning of this is Hillary's CTO: Stephanie Hannon, which is the first woman CTO in the history of the United States election.
Hannon attends the Google Product Conference in Spain in 2009
In April 2015, Stephanie Hannon was introduced by Barack Obama’s digital marketing think tank Teddy Goff.
Goff was only 30 years old and was good at digital marketing. After two Obama presidential elections, he helped Obama raise a total of 690 million U.S. dollars in campaign funding, and achieved more than 1 million registered users on the site, attracting more than 45 million. Facebook fans and 33 million Twitter followers. He plotted the largest online campaign in the history of the presidential election and won more than 133 million page views for Obama’s campaign video.
Interestingly, U.S. mainstream media such as Fortune Magazine and The Wall Street Journal identified Goff as Hillary’s “strategic consultant.†On the list of internal staff, Goff emerged first in the science and technology team. , is the number one person in the entire team .
When Goff found Hannon, Hannon was working as a product director at Google. Prior to this, Hannong was the product manager of Gmail, Google Maps and Google Wave. After joining the Hillary team, she told Wired magazine: “Comparing to Google’s senior management position, sending the first US President to the President is obviously more worth the effort.â€
It is not so much that Hannon is a representative woman engineer in Silicon Valley. Rather, she is more of a feminist opinion leader. Among the 20 “Technologists Affecting the 2016 Election†assessed by Wired magazine, Hannon ranked fourth — Google’s chairman Eric Schmidt ranked first, and Silicon Valley’s most influential Women's Facebook COO Sandberg ranks eighth behind Hannon.
As early as the student time, Hannong was enthusiastic about the equality of women in the profession. At the time, Hannong shouted a famous saying: "I am a girl, I am a code farmer, I am proud that I am a girl and I am a nerd. ) .†Hannong's CTO as Hillary was considered by the Washington Post as “helping women open the door that has long been a men’s club†(helping open the door for other women in an industry that has long been a Boys' club). â€
After Hillary’s CTO, Hannong participated more frequently in the discussion of women’s professional activities. In April 2016, she was invited to the Forum on Women and Technology organized by Cosmo Magazine and said: “I want to let girls know that women’s CTO is a common thing. This is why I came to Brooklyn, New York from Silicon Valley. ."
Hillary hits the "Silicon Valley card" in an attempt to win support votes from Silicon Valley and contributions from Silicon Valley officials (dark blue cartography)
In July 2016, Hillary released the "Technology and Innovation Agenda" and promised that if he is elected, he will have "five outlines" to promote the development of science and technology in the United States . There is no doubt that this is what Silicon Valley officials are willing to hear. The contents of this agenda include: Supporting investment in computer education and STEM (Science, Technology, Engineering and Mathematics) education, each American student must learn computers, increase employment of science and technology, support small and medium-sized science and technology enterprises to start businesses, and increase the foundation for the development of science and technology. Build, make Wi-Fi for every airport, etc.
As a result of this agenda, Hillary was described by Wired as "the first presidential candidate for the overall planning of science and technology development strategy in history."
It is worth mentioning that one of the main leaders in the drafting and planning of this program is a key figure in this super-tech team—serving Katie Dowd, senior adviser of digital media . Dodd is known as "the woman behind Hillary's personal tweets" and was responsible for all social networking operations for Hillary and the Clintons during Hillary’s career as secretary of state.
Hillary’s scientific team and the technology agenda are working. Silicon Valley officials who openly support or contribute to Clinton include:
Apple CEO Tim Cook, LinkedIn founder Reid Hoffman, Dropbox founder Drew Houston, and Netflix CEO Reed Hastings ), Facebook COO Sheryl Sandberg, Tesla CEO Elon Musk, Google Vice President Vint Cerf.
This list will be followed by Alphabet’s chairman, Eric Schmidt, who announced in early 2016 that he would not only support the Democratic campaign but also help all start-up companies related to the Clinton campaign. .
There are only two people in Silicon Valley standing on the opposite of Hillary: One is HP's former CEO Carly Fiorina and the other is Paypal's founder Peter Thiel. The former had participated in the 2016 presidential election of the Republican Party's primary primaries; the latter publicly stated in 2011 that the Democratic Party tried to whitewash the economy after the economic crisis and that it did not face up to the national issues and the Democratic government was not trustworthy.
It seems Hilary has won by relying on the word "technology." However, the front of the armament is neat and tidy, but it is hard to resist behind the dark arrows. Although a super-tech team defended the body and produced beautiful Internet products, Hillary was implicated in the carelessness of DNC and encountered the biggest crisis since the election.
Become a science and technology, defeat technology. Technology gave Hillary a drink and money, and technology gave Clinton a bitter lesson about information security. Where will the US election be led by science and technology? 2016 is destined to be remembered by Silicon Valley for a year.
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