Introduction: The era of VR is opening. Some IT giants and start-ups in China are launching their own VR equipment. The crazy influx of manufacturers is undoubtedly a welcome thing, but at present, domestic VR-related enterprises are generally not sophisticated. Technological innovations, patents, and relatively low-end products are not very mature. How to make the domestic VR industry develop better? We need to think calmly, explore and find a healthy development model.
VR mobile phone market prospectsResearch firm TrendForce predicts that global VR hardware and software production value will reach 6.7 billion US dollars in 2016, and will grow to 70 billion US dollars in 2020, the industry will usher in explosive growth.
In 2015, China's VR industry market scale was 1.54 billion yuan, and it is expected to reach 5.66 billion yuan in 2016. The market size in 2020 is expected to exceed 55 billion yuan. Since 2015, the number of domestic capital and enterprises participating in the VR field has increased significantly.
Although the VR industry is hot and the prospects are huge, the glamorous and bright scenes are mixed, and the phenomenon of uneven hardware and software is widespread. It seems that as long as it is a manufacturer, it can be used as a VR product. The main reason for this situation is that, so far, there is still no software and hardware system for industry standards at home and abroad.
Establishing a sound VR standard system is the fundamental guarantee for the healthy development of the VR industry. The entire VR field is expected to achieve standard unification in the hardware and software fields. At present, each platform self-built barriers, hardware independence is not matched, and software development is also fragmented, which leads to important resource waste and development difficulty.
Many VR developers and people in the industry are looking forward to a unified industry standard. Google, HTC, Oculus, Samsung, Sony, and Acer announced the establishment of the Global VR AssociaTIon to develop and explore the potential of VR.
The entire alliance can represent almost half of the VR industry, and the technology and market share levels have become industry leaders, but Valve is absent. Valve currently provides technical support for HTC Vive's game store Steam store and game platform Steam VR platform. Therefore, any expectation of setting global industry standards may take some time.
In China, VR industry standards have been brewing for a long time. With the support of the Ministry of Industry and Information and other national ministries and commissions, China 3D Alliance, Changhong, Huawei and other enterprises jointly initiated the establishment of the "China Virtual Reality Industry Alliance", which is the first national-level official industry organization of the VR industry, which will help promote the domestic VR industry standards. this work. It is expected that relevant standards for the virtual reality industry, including content production, will be introduced one after another to provide a healthy environment for the VR industry.
In September last year, Jingdong joined forces with Huawei, Samsung, Lenovo, Intel and other well-known manufacturers to launch the Jingdong VR/AR Industry Promotion Alliance, which aims to promote the VR/AR ecosystem to connect and prosper. Jingdong has taken advantage of its own platform to promote the popularization of VR products.
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