PPTV Releases 3 PPTV TVs and PPBOX 4K Set-Top Boxes

On July 29, the "PPTV H2 Product Launch Conference" was held in Nanjing. At the press conference, PPTV Co., Ltd. not only released a number of heavy hardware products including the PPTV-55T. More importantly, Suning and PPTV Cohesion demonstrated the PPOS intelligent open system and PP cloud technology for the first time. In addition, Suning and PPTV also revealed at the press conference that they will release a series of strategic plans in the sports and cultural industries.

This also indicates that Suning has become the first domestic Internet retail enterprise to open up a closed loop of “hardware + content + service + e-commerce” products.

I. PPTV Cohesion 4 hardware products, 1 system, 1 direction, 1 relationship released at the same time

1, 4 large hardware products: 3 PPTV smart TVs and PPBOX 4K smart TV set-top boxes

At the press conference, PPTV released three PPTV smart TVs: PPTV-55T Modernist, PPTV-55P Observatory, and PPTV-43P Empress. Among them, the PPTV-55T Modernist is a flagship TV designed to enjoy the ultimate audio-visual feast; the PPTV-55P Observatory and the PPTV-43P Queen's Strategy are the two most cost-effective TVs, all with spikes in the configuration of Internet TVs of the same level. fashionable.


In addition, PPTV also released the PPBOX 4K smart TV set-top box - "small black" + "white", with all the top distribution, twice the flash memory at the same level products; ecological unified PPOS system, open up PPTV complete content and service resources; In the design fully integrated into the home environment of the metal body + acrylic panel technology, the market's most exquisite "box" products.

2. One System: PPOS System—Applied to Mobile Phones and TVs

In addition to hardware, PPTV has also released the PPOS system, based on android 4.4 development, used in mobile phones, TVs, Suning and PPTV is a weapon to open up the Internet hardware market.

3. One Direction: All-out Force Sports Industry

This year, PPTV exerted its full force in the sports industry, winning exclusive national media copyrights for multiple top sports events. The new soccer ecology of “PPTV Juli + Suning Crowdfunding + Willfulness Pay + N”, in which more than 200 million high-quality fan resources across the country are integrated with TV channels and other channels, will soon be unveiled.

In the professional sports field, UFC and other professional competition resources are integrated, and cooperation with Chinese chess institutes and other institutions is established to create a vertical movement community and provide Suining nearly 200 million members with rich and high quality integrated sports content products.

4. One relationship: positive interpretation of the relationship between Suning and PPTV

In 2013, Suning invested in PPTV and took Suning's first step in the "+ commodities" in the cultural field and the "+ channel" in the home TV.

In 2015, Suning O2O successfully transformed and launched a “Internet retail” road. The core strategic positioning of PPTV is to use Suning resources to enter the era of large-screen living rooms.

Based on this, PPTV Cohesion launched its own brand TV at the hardware level; content level continuously integrates the resources of the industry chain to create high-quality, explosive products and single products.

Second, the + channel, the sign of Suning O2O is a four-end fusion - PPTV is a most important link

Suning's "One Body, Two Wings, Three Clouds and Four Ends" O2O model, home TV as an important contact with the user interaction, occupies an important position in the "four-terminal".

Suning and PPTV made efforts on smart TVs to create a "combination boxing" of hardware and PPOS to achieve full coverage of homes, bedrooms, living rooms, and other homes, and concentrated the power of dozens of first-tier TV makers to achieve a home TV. , Coverage of all regions and consumers.

Third, + commodities, Suning's new Internet product - PPTV

At the "+ commodities" level, PPTV is a force that provides nearly 200 million users of Suning with a wealth of products and services in film, television, travel, sports, shopping, games, and applications.

Suning's understanding of cultural products is that it is not simply doing cultural industries, but customizing and consuming culture products; and using the “C2B” model to produce PPTV content, creating explosives and single products.

1 To create a cultural single product: Based on the user's preferences of variety shows, concerts, home-made plays, movies, etc., will operate on the Suning crowdfunding platform. The formula of “Suning+PPTV=user+artist” was initially established.

In the fourth quarter of China’s good voice, Suning built a new game, fan power, around the fan’s economy, signifying that Suning has been “testing the water” in creating a single cultural product.

Fans through the Suning crowdfunding platform to help idols send albums, open concerts, and create a million dollar gold shirt. At the same time, fans are also rewarded with idols throughout the crowdfunding process.

2Sports single product: Suning and PPTV First Sports, integrating the copyright resources of top-level events at home and abroad, and industry-leading manufacturers/brands working together to create a sports community centered around the user's points of interest; at the same time, they can use Suning’s Yisu and Suning Crowdfunding. The combination of other resources is powerful, and it gathers the power of fans and fans to develop more forms of participation in sports for all.

Focusing on the “+ commodities” in the Internet retail environment, Zhang Jindong, chairman of Suning Cloud Trading Co., Ltd., said that not only must the offline products be moved to the Internet, but also the categories that adapt to the Internet platform should be further explored. Suning has now established a comprehensive portfolio of consumer products such as home appliances, 3C, supermarkets, mother and baby, department stores, finance, and culture. The total number of SKUs exceeds 10 million.

The content products provided by PPTV are the core of Suning's cultural products.

IV. + Services: Open PPOS, fully open to Suning TV industry supply chain partners

"Opening up" and "sharing" are the basic spirits of the Internet era. PPTV is fully open and sharing, and will fully open its PPOS intelligent systems and content resources to quality hardware suppliers in the Suning supply chain.

PPOS camp manufacturers include: Samsung, LG, Philips, Konka, Changhong, Haier, Pioneer and other manufacturers joined the PPOS camp.

The problems that PPOS solves for industry chain vendors include: POS solves the problems of hardware manufacturers in the areas of intelligent system development, content resource procurement, product marketing, etc., to a certain extent, reduce costs, lower the price threshold for consumers to purchase smart TVs, and significantly increase prices. Product competitiveness in the industry.

Currently, Suning is making hardware connections with many smart home appliance manufacturers in China. This is an open and collaborative process, and there are more and more products (American air conditioners, Little Swan washing machines, Vantage kitchen appliances, Whirlpool appliances, etc.) Yunju family.

In the future, consumers download this super-app into their mobile phones, and they can control all intelligent hardware and devices in the home with one-click.

V. Borrowing from Suning O2O Dongfeng, PPTV Smart TV "Multiple, Fast, and Provincial"

Similar TV products in the market: rely heavily on online channels, lack of offline channels; over-reliance on brand marketing, word-of-mouth marketing, consumer and product experience, lack of communication.

Relying on the complete layout of Suning O2O online and offline, hardware products including PPTV smart TVs have the following advantages:

1 In the aspect of logistics: the time of delivery of Friends 1 is: the capital of the provincial capital is 2nd, other cities are 3-5th, and the other includes 100-150 yuan; the 2:24 core city of friends, 3rd, etc. The city will reach the 7th and another 40-285 yuan will be charged.

PPTV smart TV, Suning's leading logistics system, online and offline dual-line channels (over 1600 physical stores under Suning's e-commerce + offline and Suning's direct sales station in Suning's third and fourth-tier markets). From July 30th, we will visit Suning National Offline Shop, Suning Tesco and PPTV Mall, and achieve “Next Day” in all 98% of the country, all free shipping.

2 In terms of finance: Suning Consumer Finance Co., Ltd. is the first Internet consumer finance company in China to provide consumers with fast and convenient individual small consumer credit products. PPTV all hardware sharing Suning consumer financial services, consumers can use the "servile payment" 0 yuan to achieve easy purchase.

6. Suning became the first domestic Internet retail company to open up a closed loop of “hardware + content + service + e-commerce”

The competition in the television industry has changed from the era of hardware hardware to the era of “hardware + content + services”. In the global market, the case of “Amazon+kindle+ video” has proved that this is the trend of the times. PPTV's comprehensive efforts in hardware products symbolizes that Suning has become the first Internet retail company to successfully create a "hardware + content + service + e-commerce" product model.

The "hardware + content + service + e-commerce" model explained in detail:

1. Hardware: "killer" entry hardware such as PPTV smart TV, PPBOX TV box;

2. Content: more than 300,000 hours of video resources, Suning books, games and other channels related content resources;

3. Service: Relying on Suning's O2O two-line four-terminal and multi-year retail professional experience, it has pre-sales, sales, and after-sales service capabilities for home TV users; relying on Suning's full-class experience and industry resource integration capabilities, it has the user's life Satisfaction ability of the service; Relying on Suning retail big data analysis, it has the ability to timely respond to user needs.

4. E-Commerce: Massive products and services that can be easily reached by consumers with PPOS layout family-side, open-shared and interconnected, and online Suning Tesco over 10 million SKUs.

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