Panel supply growth OLED wallpaper TV stir fire appliances market

When Apple is about to launch a new generation of mobile phones with OLED screens, Skyworth will also add “fire” to OLED TVs. A few days ago, Skyworth released a Wallpaper (wallpaper) OLED TV with a future TV format. The high-end market for TV-based TV positioning is priced at 9,999 yuan for 65-inch products. This week, it began accepting pre-sales on major online channels. Liu Weizhi, CEO of Skyworth Group, stated that the popularity of OLED screens on mobile phones will be in full swing in the next three to five years, and the next step will be OLED TVs.

The use of OLED's self-luminous and flexible features makes Wallpaper TV recompresses the thickness of the screen. It is ultra-thin, like paper, and is attached to the wall like a mural. The body breaks through the restrictions and is separated from the T-con board, power supply, chip, and sound. Achieve seamless body adsorption. Insiders pointed out that at present, China's home appliance market has become saturated, coupled with the impact of the emerging brand of the Internet, the traditional home appliance companies will be difficult to move forward. Coupled with the economic background, the home appliance industry is expected to face significant challenges in 2017.

“In 2017, there are many uncertainties in terms of the global economy and domestic real estate.” Liu Weizhi, CEO of Skyworth Group, said that in 2016, the entire industry supply chain was like a roller coaster, including the ups and downs of the entire supply chain. At the end, the 65-inch panel is still rising. The rise in packaging materials and bulk raw materials is bad news for the industry. The rise in panel prices has objectively curbed consumption. The cost of the industry continues to rise, but the price of the terminal cannot continue to rise. Various brands and even the entire industry are improving their structure and promoting price stability at the mid-to-high end product level. "Only the technological upgrading can bring new opportunities for the industry to break through. OLED will eventually realize the replacement of liquid crystals." Liu Zhizhi believes.

"OLEDs can not only achieve the best picture quality, but also due to their self-luminous characteristics and their unlimited expansion and potential in more applications will change our lifestyle," said Lu Xiangde, chief marketing officer at LGDisplay CMO. At present, LGD is the only OLED TV supplier in the world.

It is undeniable that the OLED structure is simpler than that of the liquid crystal, and it is thin, bendable, and the like, and there is an infinite imagination space in appearance. For example, you can create wallpapers, screens, etc., so as to truly form a differentiated competition with LCD TVs. It is reported that more and more manufacturers have joined the OLED TV camp, including LG, Skyworth, Konka, Changhong, Philips, Panasonic, Sony seven companies.

It is worth noting that upstream OLED TV panel supply is also increasing this year. In 2016, the supply of OLED TV panels will be about 850,000, and this year it will reach 1.5 million or more. Ovid's data shows that in January-February this year, domestic sales of OLED TVs doubled. However, the 1.5 million units are not large compared to the sales of more than 200 million TVs a year in the world.

With the renewal of technology and the maturity of the industry, the price of OLED TVs will be gradually lowered, but OLED prices are still relatively high relative to LCD TVs and quantum dot TVs. However, Liu Shuzhi believes that this year is a year of significant technical breakthroughs and cost reductions. If the pricing of new products is within 1.5 times of the same type of products, it is easy to popularize. The compensatory growth of LCD screens in the past half year also promoted OLED sales from the side. In terms of production capacity, only LG Display, the monitor company of LG, can supply large-size screens in large quantities. Domestic BOE is still in the stage of small-batch production. Domestic companies still have bottlenecks in the process of mass production.