Tencent Digital (Zhou Shuo) On August 30th, the Oriental Jiahe International Internet TV & Corner Product Launch Conference was held in Beijing. Departments of the Central Propaganda Department, the Ministry of Culture, the State Administration of Radio, Film and Television, the Zhejiang Overseas Chinese Federation, and other organizations, Wuzhou Communication Center, Great Wall Platform, Huace Film and Television, Mango TV, Phoenix TV, Hualu Baina and other content operators, as well as international mainstream smart hardware manufacturers, International top CDN service providers attended the conference. The huge overseas Internet TV market and mature channels of Chinese content going to sea have become the focus of the conference.
In 2015, 47 million households in the United States used Internet TV devices, covering 35% of the total population. This year, it is estimated that 52.7 million households will use it, covering 45% of the total population. This proportion is higher in developed countries in Europe. The huge user base, coupled with good pay-per-view habits, has created a huge international Internet TV market. However, the output of Chinese content is relatively lagged behind, which implies enormous cultural and business opportunities.
This time, Oriental Jiahe launched a Chinese content overseas communication solution that can cover 100% of dozens of international mainstream smart TV brands, which will effectively boost Chinese content to the world. At present, the Oriental Golden Harvest has reached strategic cooperation with dozens of hardware channel manufacturers including Samsung, LG, Vizio, and Soniq, and has worked hard to form an adaptable SDK and UI template for nearly four years. It can quickly connect with dozens of international mainstream smart TVs. Channels quickly reach over one billion Internet TV users in 300 million households around the world, helping content operators avoid huge time and development costs and focus on verifying premium content and business models. Taking the US market as an example, Oriental Golden Harvest has 60,000 Chinese restaurants throughout the United States and can cover 63 million middle-income groups in 10,000 communities. Through the video advertising screen, landing activities and other means to achieve contextualized marketing; At the same time, the Oriental Golden Harvest has 300 + YouTube Chinese content channels, 40 + premium channels, 100 + hot channels, daily average VV: up to 10 million. The online and offline promotion of resource linkage can quickly complete the user's drainage and content realization. By relying on the good output platforms and channels of Oriental Jiahe, domestic content operators will be able to export content to overseas markets more quickly and efficiently, thus greatly expanding content distribution channels and ultimately realizing visible commercial liquidity. In addition, the launch of the “King Horner†App was officially launched. The App also became the first VR drama live Internet product, which will greatly help the traditional culture to display in a new form and spread Chinese culture to the world.