Network, LED, 3D three technologies become a hot spot in the tablet market

On July 9, 2010, the "6th China Digital TV Industry Development Summit Forum" was held in Qingdao. The forum was co-sponsored by China Electronics Chamber of Commerce (CECC) and China Electronics Standardization Institute (CESI), including Hisense, Changhong, TCL, Konka, Skyworth, Haier, Samsung, Sharp, Panasonic, LG, Toshiba, Sony, etc. Most of the mainstream flat-panel TV companies. The forum announced "China's Top Ten Flat-panel TVs in 2010", and gathered the Internet TV, LED TV and 3D TV that are currently popular in the market. In 2010, the flat-panel market hotspots frequently competed in the network, LED, and 3D technologies.

China Electronics Chamber of Commerce Consumer Electronics Survey Office released "2010-June China flat-panel TV city consumer demand survey report" shows that in 2010 China's consumer market flat-panel TV demand growth rate slowed significantly, January-June demand 10.5 million units, an increase of 35% over the same period last year, an increase of 17 percentage points over the same period in 2009.

The "Report" also pointed out that a series of measures such as home appliances going to the countryside, trade-in, and energy-saving projects for the benefit of the relevant departments of the country further expanded the demand for the third- and fourth-tier flat-panel TV market. As LED, network and 3D technologies compete for large and medium-sized cities, the market for ordinary LCD TVs and plasma TVs will gradually shift to the third- and fourth-tier markets. It is expected that the demand for flat-panel TVs in the third- and fourth-tier markets in 2010 will be It will reach 6.2 million units. In addition, the proportion of LED TVs in LCD TVs will continue to grow. It is expected that the annual sales will reach 40% and the sales volume will exceed 6 million units. And 3D TV is limited by many conditions, the recent sales will not explode quickly, will steadily enter the market, will be accepted by consumers for 2-3 years.

The market impact of the 3D TV market is still far-reaching

The biggest hot spot in the first half of 2010 is undoubtedly 3D TV. According to the statistics of the Consumer Electronics Research Office of the China Electronics Chamber of Commerce, there are 12 color TV companies that have launched and are about to launch 3D TVs, and 3D TVs of Samsung, Hisense, LG and Changhong have taken the lead in realizing the listing and will be on the Chinese flat-panel TV market. Competition is elevated to a new stage. 3D TV is regarded as a brand-new growth mode of the future tablet market by virtue of its subversion of the original viewing mode, but there are still many problems in the popularization of 3D TV. According to the 2010 3D TV Consumer Demand Survey and Consultation Report released by the Consumer Electronics Research Office of the China Electronics Chamber of Commerce, there is a big contrast between the 3D TV consumer awareness and the expected purchase rate. 72.5% of consumers said they knew about 3D TV, and 34.4% of them even said they have a certain understanding of 3D TV. However, for the purchase demand of consumers, the survey data shows that only 20.3% of consumers who have purchased in the past six months have enough ideas to buy 3D TV. The high recognition of 3D TV comes from the vigorous promotion of color TV companies in the first half of the year, while the low expected purchase rate indicates that most ordinary consumers are temporarily unable to accept 3D TV. Report shows that consumers cannot accept 3D TV

Among the main influencing factors, the price is high and the lack of program sources occupy the top two, 37% and 28.1% respectively. However, the entry of 3D TV into the market competition will still have a certain impact on the Chinese flat-panel TV market, and 3D technology will become the mainstream technology of TV in the future. Even if 3D display technology emerges as a function of flat-panel TVs, it can still become a hot product like LED TV and change the original viewing mode of consumers.

LED TV performance is strong and becomes the mainstream of market consumption

LED TV was launched in 2009. After one year of market tempering, it became the most powerful color TV product in the first half of 2010. It has accounted for half of the sales of terminal stores in large and medium cities. According to the "China's flat-panel TV city consumer demand survey report released by the China Electronics Chamber of Commerce Consumer Electronics Survey Office", LED TV sales in large and medium-sized cities accounted for 30% of the total color TV, expected It will reach 40% in the year and can be said to have become the mainstream product in the Chinese flat-panel TV market. The survey found that the popularity of LED TV has a lot to do with consumer spending habits and changes in focus. According to the survey data, the Chinese urban consumers are younger, which leads consumers to pay more attention to product quality and brand. The single price-performance advantage can no longer impress urban consumers. According to the statistics of Zhongyikang, during the May 1st Golden Week in 2010, 71,756 LED LCD TVs were sold nationwide, an increase of 340.2% from the previous month, an increase of 5832.1% over the same period of last year. The sales volume of LEDs has accounted for 11.5% of total LCD sales. %, sales accounted for 22.6% of total LCD TV sales, while this share was less than 2% in the same period last year.

Product flow becomes more clear and the rural market becomes a hot spot

In 2010, China's rural flat-panel TV market developed rapidly, and the government's relevant policies played a crucial role. The policy of home appliances going to the countryside and trade-in is a successful development of the third- and fourth-tier markets for flat-panel color TV enterprises, effectively increasing the overall demand for the flat-panel TV market in China. According to the survey data, between 2005 and 2010, the proportion of demand for the third- and fourth-level flat-panel TV market increased from 21% to more than 60%, and the demand in 2010 will reach 6.2 million units. At the same time, LED, network, and 3D products are mainly vying for large and medium-sized cities, and the development space of ordinary LCD TVs is being compressed. Ordinary LCD TVs want to break through under the conditions of steady growth in demand for the flat-panel TV market, and should consider gradually shifting the market focus to the third- and fourth-tier markets. According to the survey data, the characteristics of the third- and fourth-level color TV consumption are characterized by two extremes: high brand loyalty (only brand recognition) and high price sensitivity (only low price). For the third- and fourth-tier markets with relatively weak consumption power, domestically produced ordinary LCD and plasma TVs with obvious price advantages will be more suitable for large-scale sales.

In addition, Hisense, Changhong, Skyworth, Konka, Haier and other domestic color TV enterprises mainly use Internet TV as a representative product of the company to compete in the flat-panel TV market. Ordinary Internet TV has an incomparable advantage in application consumption functions, and it also has a very high cost performance. The multi-faceted advantages and consumer market demand make IPTV possible to become another masterpiece after the integration of the three networks. And with the introduction of the “Triple Network Integration Pilot Program” by the Ministry of Industry and Information Technology and the State Administration of Radio, Film and Television, IPTV is expected to become one of the core products of future family life entertainment, with great development potential. Domestic color TV enterprises are expected to increase their investment in IPTV, making them the mainstream products in the Chinese flat-panel TV market.

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