“The overall size of China's general lighting market is expected to reach US$27.8 billion by 2019. The compound annual growth rate is expected to reach 10.8% from 2014 to 2019, which is much higher than the global growth rate of 5.3%.†On the morning of June 9, 2016 ( At the 14th) High-tech LED Industry Summit Forum, Ms. Lin, the executive general manager of Mulinsen, mentioned.
At present, the LED penetration rate in the US market is less than 7%, and the LED street lamp penetration rate has not reached its peak in China. In the global economic downturn, China's LED lighting industry is not pessimistic, the overall development prospects are still at the forefront of the indicators, the future is still a great opportunity.
“Therefore, China’s share of the global general lighting market is expected to increase steadily from 20.6% in 2014 to 26.6%. Benefiting from consumers’ higher-level appearance and functional demand for lighting products, China’s general lighting market will grow faster than domestic The total production value and population growth rate are faster." Lin Jiliang pointed out.
Mulin Linsen Executive General Manager Lin Jiliang
According to the terminal market, China's general lighting market can be divided into five major markets: commercial (including hotels, offices and shops), residential, industrial, construction and outdoor. The commercial sector is the largest market segment, accounting for 54.2% of the overall market size in 2014. . Benefiting from the urbanization process and the booming real estate industry, the residential sector is expected to be the fastest growing sector from 2014 to 2019, with a compound growth rate of 16.0%.
“China is the largest production base of the global lighting industry and the country with the largest population. However, due to the lack of super brands, national chain sales channels, intellectual property rights and industry standards, the right to speak and over-investment in the industry, the quality of products is uneven and regulated. Under the lack of various factors, China's lighting industry has been in an extremely dispersed state for a long time, and there are no large-scale lighting companies in the industry." Lin Jiliang said.
Lin Jiliang constantly mentioned, “In this case, timing is the most expensive cost.†Therefore, in recent years, Mulinsen’s continuous industry mergers and acquisitions can also glimpse its clear development strategy, especially if the successful bidding for Osram is successful. The Lighting Division will also add another momentum to the development of Mulinsen's globalization.
Indeed, as the professional company with the fastest revenue and profit growth in the domestic LED lighting industry, Mulinsen ranks first in China's LED industry according to revenue, and now relies on economies of scale and global sales strategies to strengthen brand strategy. To achieve rapid development.
At the same time, Lin Jiliang also used the "Electrical Pyramid" model to make a very accurate description of the US market.
“We are currently establishing a preliminary business relationship with the top five distributors. While targeting the top customers of the pyramid, we are also increasing our contacts with other types of customers, striving for other opportunities for other channels, for showrooms and some independent Store/distributor has also made initial progress," Lin Jiliang said.
SWOT analysis of China's lighting industry: China's lighting companies themselves have problems in quality and patent rights, and they face threats such as market competition and patent restrictions of foreign-funded enterprises. However, Chinese lighting companies are backed by China's huge market and are in line with the lighting industry. In the replacement, if we can make good use of mergers and acquisitions to seize market opportunities, it will help accelerate its development.
Lin Jiliang pointed out that after the above analysis, it is not difficult to find that although China's LED industry is backed by China's huge market, it also coincides with the upgrading of the lighting industry. In the international market, it still faces challenges such as patent rights, its own quality, and competition in foreign markets. At this time, if domestic enterprises can make good use of mergers and acquisitions to seize market opportunities, it will greatly help accelerate development.
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