[As an ancient additional charging project in the traditional voice era, long-distance roaming charges are facing a situation of being eliminated. Along with the decline of traditional business and the rapid growth of traffic revenue, the three operators' business focus and revenue pillars have all turned to 4G and traffic management, and began to formally compete for this territory]
[Operators are accelerating the development of 4G users. According to China Mobile's interim results report, its total number of 4G users reached 429 million, 4G penetration rate has reached 51.2%, and the average monthly net increase in the first half of the year exceeded 19 million 4G customers. ]
[As of May this year, China Telecom's 4G subscribers have jumped from 58.46 million at the end of last year to approximately 120 million. The proportion of 4G subscribers in all of China Telecom's mobile subscribers has also increased to 58.1%. ]
Long-distance roaming fees are finally out of date
China Mobile recently announced that it will stop selling all long-distance roaming packages by the end of this year and gradually promote the nationwide integration tariff. It has currently cancelled long-distance roaming charges for some packages.
As early as July this year, China Telecom announced that it would cancel the long-distance roaming fee and implement the full flow meter fee. In the reform of operators from voice and short MMS traditional services to traffic management, it became a “squid to stimulate the acceleration of changeâ€. ".
Traditional business revenues have declined, traffic revenue has grown rapidly, operators' business focus and revenue pillars have shifted to 4G and traffic management. In the process, long-distance roaming charges, which were a major symbol of the traditional voice era, are just the right time to exit the stage.
"For telecom operators, the pursuit is to convert old users into 4G users and upgrade to 4G packages to promote traffic consumption," said telecom expert Xiang Ligang.
Give up the "old" charging model
Long-distance plus roaming is an ancient additional charging item in the era of voice calls, mainly used in mobile phones. The so-called long-distance call includes the call made by the calling party from the province to which it is located, the municipality or the region, and the caller's location outside the place where the caller dials, and the roaming refers to the mobile phone in the call. A call from outside the home.
"In the past (2G era), the reason for collecting long-distance fees and roaming charges is that on the service delivery, long-distance and roaming are more complicated and cost-effective than local services. For example, if a user wants to travel to Shanghai, he must first stop the local post office. The service, then notify the Shanghai Post and Telecommunications Bureau to access, and later the telecommunications network became a program control, controlled by the computer, the cost of long-distance fees, roaming charges has been very low." Xiang Ligang said.
In fact, after the 2G era, operators will not charge long-distance roaming charges for the newly launched mainstream 3G and 4G packages, which is called “long market, one-to-oneâ€, that is, long-distance, local calls, and roaming uniform prices. However, in some 2G old packages and new packages for management needs, long-distance roaming fees are still partially reserved. For example, there are 18 yuan monthly local free-to-play packages launched by operators for the campus student group. Long distance roaming charges are required.
In general, long-distance roaming charges are an outdated billing method for basic telecommunications services in the voice era, and are gradually being phased out in the transformation of telecom operators' own businesses.
On August 25, 2015, China Mobile announced that according to the national Beijing-Tianjin-Hebei coordinated development strategy, since August 1, 2015, China Mobile has cancelled long-distance and roaming calls between Beijing and Tianjin and Hebei. . That is, the China Mobile customer whose mobile number is Beijing-Tianjin-Hebei, dials the number or the answering number of the Beijing-Tianjin-Hebei in the three places, and charges according to the local call.
At the China Mobile's interim results conference, Li Yue, president of China Mobile, said that since July, China Mobile has stopped selling new packages including long-distance roaming charges. It is expected that all long-distance roaming packages will be cancelled at the end of this year, and the whole country will gradually advance in the future. Chemical tariff package.
In addition, Yang Jie, chairman of China Telecom, also said at a summit forum of the Tianyi industry chain in July this year that China Telecom will take the lead in canceling long-distance roaming charges in the industry this year, and will also take the lead in implementing the full flow meter fee, which is to convert the phone and text message into Unified traffic billing.
"Why is China Mobile actively doing this? First, it is also facing the pressure of China Telecom. Second, it can take the opportunity to demonstrate the response to the government's 'speed increase and lower fee' requirements. In addition, this is also its own demand. For China Mobile, It hopes to transfer old users to 4G users as soon as possible. It is not that the long-distance roaming charges in the old packages will not be received immediately, but the new packages will no longer include long-distance roaming charges." Xiang Ligang said, "For operators. Say, there is actually not much loss."
"From the perspective of business development, more and more operators will be traffic services in the future. In the future, more packages based on traffic design are a major trend. Voice tariffs will be simplified, including the cancellation of long-distance roaming charges, including other possible adjustments." Telecommunications expert Fu Liang said.
Traffic management transformation
For the development of China Mobile, the original chairman of China Mobile, Guo Guohua, summed up three curves:
"The first curve is the curve that China Mobile once had a brilliant future. It is a voice and a short MMS. But now this curve is no longer good, and it is going down at a rate of 15%~20% every year. China Mobile is doing the first thing. The work of the two curves is the flow management, which mainly relies on the pulling of 4G. Now the third curve is proposed, which is the digital service."
At present, the three major operators including China Mobile are facing the decline of traditional voice and short MMS services, but at the same time, the rapid growth of traffic revenue makes up for the decline of the above services. As summarized by Guo Guohua, the current operator's business is mainly driven by the rapid growth of traffic revenue driven by 4G services.
Operators are accelerating the development of 4G subscribers. According to China Mobile's interim results report, its total number of 4G subscribers reached 429 million, 4G penetration rate has reached 51.2%, and the average monthly net increase in the first half of the year exceeded 19 million 4G customers. In the first half of this year, China Mobile's revenue increased by 7.1% to RMB 370.4 billion, of which wireless Internet business revenue increased by 39.7% year-on-year, and the revenue from communications services increased to 43.3%.
In the first half of the year, China Mobile's revenue exceeded the traditional business revenue for the first time and jumped to become the company's largest source of revenue. In Fuliang's view, it is a historic move in the transition of operators from voice and short MMS to traffic. Transition event.
According to Yang Jie’s data released on July 15 this year, as of May this year, China Telecom’s 4G subscribers have jumped from 58.46 million at the end of last year to approximately 120 million, and the proportion of 4G subscribers in all of China Telecom’s mobile subscribers has also increased. To 58.1%. It is precisely on the premise of 4G and rapid growth in traffic revenue, Yang Jie announced that it will implement a full flow meter model that is completely free from the voice era package mode imprint.
At present, operators are promoting the upgrade of 4G networks, promoting the transfer of 2G and 3G users to 4G, and accelerating the transformation of traditional services to traffic operations by opening VoLTE services and promoting traffic management.
According to the speech of Sha Yuejia, vice president of China Mobile's market, in July, China Mobile's VoLTE network deployment has been completed, and the next phase focuses on realizing VoLTE network-wide commercialization, including high-definition voice calls, high-definition CRBT and VoLTE-based voice value-added. service.
Not long ago, China Telecom also announced the "Transformation 3.0" strategy to promote enterprise transformation and upgrading. Based on the two basic services of 4G and optical broadband, with cloud, network and end as the core, strengthen network ecological cooperation, relying on Tianyi HD, Wing payment, Internet of Things, cloud and big data, "Internet +" and other applications, as well as traffic, security and other capabilities, to create an application ecosystem for smart homes, the Internet of Things, Internet finance and new ICT applications.
The current transformation strategy of the operator, the core is to build traffic business and traffic revenue into a new pillar of operator business and revenue, canceling long-distance roaming charges, is only one part of the overall strategy. In the long run, the transformation of traffic management is only a transition. For the 2020 Internet of Everything, the ultimate goal of China Mobile is to build itself into a “digital operatorâ€.
What is the "future communication service"?
China Mobile plans to upgrade its business to ten digital services by 2020 and become a “digital operatorâ€: “Digital Content and Information Servicesâ€, “Enterprise Information Serviceâ€, “Industry Application Serviceâ€, “Data Capacity Open Service†"Smart Internet of Things Services", "Smart Home and Family Care Services", "Social Internet Service", "Industrial Information Services", "Data Asset Operation Services" and "Future Communication Services".
“5G will generate a new market for a lot of information services. This market is a large-scale market and a market for the transformation of all walks of life.†Li Yue once said, “We mainly do three things, one is to Make a big connection scale, the second is to do excellent connection services, and the third is to make strong connection applications."
The so-called "large connection scale" refers to the extension of human-to-human communication (H2H) to human-to-machine communication (H2M), machine and machine communication (M2M). Currently, H2H is one billion users in China. In the future, with H2M and M2M, it will probably reach 10 billion. The core of the so-called "excellent connection service" is how to make the connection faster, better, more reliable and less costly. And "Strong connection application," Li Yue said that the core work is how to integrate the application organically and simply push it to all walks of life.
The network is the core resource of the operator, and the network architecture is the soul of the network. In addition to being the first to announce the promotion of the epoch-making “full flow rate†in business transformation, China Telecom recently launched the CTNet2025 network architecture in the network architecture transformation. The White Paper, which is a portrait of the future network from the technical level.
In fact, many operators have established a next-generation network based on technologies such as SDN/NFV, and their impact on the entire industry chain may be revolutionary. Some analysts believe that with the network reconfiguration of operators, it will be possible to break the administrative management system and traditional networking constraints of network resource deployment. At the same time, the network will be smarter and adapt to the needs of the next generation Internet application resources, breaking the basic network shackles. It will probably ignite more innovations in the field of mobile Internet applications.
In this ongoing and future transformation that will last for at least five years, the scope of the entire telecommunications industry, including China Mobile, China Telecom, China Unicom, has been in-depth in the transformation of traditional business to traffic management, However, it should also be noted that, as China Mobile acknowledged in its interim report, “we are still in the early stages of development in digital services.â€
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