Employees work overtime on Saturdays to catch orders
Zhongshan Pinshang Lighting Co., Ltd. is a new company established only in 2004. The founders of the company are three like-minded young people: Hong Ziang, Ye Zhengping and Jiang Zhiqiang. Hong Ziang said that when considering the company name, I hope that the name is simple and easy to write, and it is still loud. I finally decided on the supplies because they wanted to make the company and products into the best. Not only that, but also quality, character, character, taste, etc. As a company, we should pursue quality first; for people, we should pay more attention to conduct. From the day when the lighting was established, it was not only the direction of the company's efforts, but also the standard for the company's colleagues to do things.
Arrange 4 people to study at Zhongshan University
Hong Zi'an's self-confidence comes from the solid foundation he has built for many years.
A cohesive core team is the guarantee of Hong Zi's confidence. He is quite proud to say that since the company was founded, no senior executive has left.
The reporter saw that as the chairman of a company with an annual output value of over 100 million yuan, Hong Zi'an's office is simple: there are two desks in a room of about 30 square meters, one of which is Hong Zi Ang and the other is him. Secretary, a young man in his 20s. There is no precious decoration worth mentioning in the room, and a coffee table for the guests to drink tea is also old. Hong Ziang said that a few days ago, he found that the coffee table was a little shaken and informed the administrative department manager to change a new one. The manager came to see and said: repair can be. Therefore, this coffee table continued to serve after repairs.
On the other hand, the wages of company employees were paid on time, without delay. If the payday meets a holiday, it will be issued in advance. Regularly arrange external training and internal training for company management personnel to promote their improvement. The company also arranged for 4 managers to study at Sun Yat-sen University. The tuition fee for each person is 20,000 yuan. If you add salary, transportation expenses, etc., the cost per person will reach 450,000 yuan.
Executives and employees dine at the same table in the cafeteria
Another eye-catching phenomenon is that all company executives, including Hong Zi An, are dining in the staff cafeteria, not even a separate dining table. In this regard, Ye Zhengping's explanation is: We are consciously avoiding some bureaucratic habits and maintaining a sense of closeness with our employees. In addition, only the canteens of the canteen managers and the canteen managers can eat in the cafeteria, and the quality of the meals in the canteen can be guaranteed. Otherwise, no matter how much you subsidize, it will shrink.
The rules and regulations are also treated equally. As the owner of the company, Hong Ziang, Ye Zhengping and Jiang Zhiqiang, the only privilege in the company is that they can not wear work clothes or punch cards. This is for work needs, because we often go out to contact work or receive guests. Hong Ziang explained.
The message that the various practices are passed on to the employees is: This is a team of officers who follow them, have a future, and can last.
More than ten customers prepaid millions of purchases
In the relationship with upstream and downstream customers, the goods are treated with integrity. According to Ye Zhengping, as long as we have done the integrity of the Chinese lighting industry, we will succeed!
The three people of Hongziang were originally from Huizhou NVC Lighting Company. At the end of 2003, they decided to start their own business. Some of the original partners have extended their friendship and expressed their willingness to continue to cooperate with them. When the company was founded in 2004, even a lamp was not produced, but more than 10 customers remitted millions of dollars.
Speaking of customer support and help on the goods, Hong Ziang said that there are countless.
The SEG Group's deep love company is one of the best companies in the domestic triode, and it is the first supplier of lighting. The deepest commitment to the product is: the account period is determined by the product, as for the price, the minimum price is guaranteed according to the treatment of the big customer.
In the same way, the products are treated with sincerity to the customers. No matter how difficult the company is, the payment for the promised payment will never be owed. Even if there are some money that may not be fully responsible for the goods, the goods will not bargain.
Hong Ziang recalled that last year, a salesman took the goods worth 50,000 yuan from a customer in the name of the goods. The goods still paid the money and paid the money. Later, the customer also knows that the product is a victim. By convention, at least the product can be bargained with customers and discounted. After all, they should know the product before delivery, but considering the mistakes in the product is the main one. We should recognize it.
Some of the parts that are specifically produced for the product, even if the product is fulfilled with the contract of the product supplier, a special fund is prepared for the purchase of these remaining parts, even if these parts may be useless.
The credibility of the products has reached such a level. The enterprises that make the lamps and lanterns of the public are clearly dedicated to the payment of the goods: they are used to pay the employees every month.
At the company's annual supplier meeting, a supplier's words represent the common experience of many suppliers: we are proud of not seeing the wrong products at the beginning!
Treat peers as partners and partners
The Jinghua City of Yangzhou is the largest single investment project of Taiwanese businessmen in the mainland. Among them, there is a 10,000 sets of HID electrical appliances. Not only domestic enterprises but also international lighting giants are bidding. The investor made a special trip from Taiwan to invite a supervision expert to conduct a field audit of the bidding company. The final conclusion is that the product is the smallest one among them, but it is the most in all aspects of experiment, research and development, procurement, inspection, management and control. A professional and meticulous enterprise.
In fact, the product also declared a 5% product defect rate. They explained in detail to the supervision experts the inevitable cause of the 5% non-performing rate, and the expert understood and agreed with their approach.
In the exhibition halls of many lighting factories, you can see the signs of the peers, but the exhibition halls are welcome to visit. In this regard, Hong Ziang thinks this way: the product listing always has to be seen, and there is no practical significance to cover it. When you let go of your peers, it is actually a platform for the world to understand the products on the product. Moreover, the result of this will give people a feeling of being trusted and respected, so that he may use his or her expertise to make good suggestions for improvement on the product.
In fact, at the beginning of the opening of the lighting, 80% of the customers were introduced by competitor suppliers. This is an unexpected gain.
The confidence in the product comes from its superior strength. In the lighting industry in Zhongshan, where lighting companies are gathered, the product has chosen a unique business idea: not selling products and selling services. Their main business is the lighting system solution, except for a small number of core electronic components, all other production processes are outsourced. In the company's staffing, there are more than 30 people in the R&D center, nearly 200 people in the market and management, and only about 200 people directly engaged in production.
After-sales service wins good reputation
In 2004, when the lighting on the product was just established, it won the project of a bank in Taizhou, Zhejiang Province through bidding. At this time, some competitors reported that the product was a newcomer and questioned whether it could complete the project. The person in charge of the bank feedbacks the opinions of the opponent to the product, which actually implies its concern. The product resolutely made an additional commitment: if the other party worried about the quality of the electronic products, the product is willing to pay 10 times compensation.
Within two years of the completion of the project, the product was repeatedly visited by telephone and the other party expressed satisfaction with the products and services on the product.
The engineers of the R&D Industrial Design Center participated in the formulation of many industry standards, and many products obtained national patents. From the planning stage, they fully understand the details of each project, understand the project background from the aspects of customers, audience, architectural style, building environment, management and maintenance, and deepen the design for customers, providing safety, health, beauty, durability, energy saving, Convenient and personalized products, and tracked from the construction stage, through program debugging assessment to ensure that the actual results are consistent with the design concept. The product also pays attention to drawing the as-built drawings according to the implementation status of the site, in order to prepare for the maintenance of pipelines in the future, and obtain the word-of-mouth with perfect after-sales service.
In just a few years, Shangshang Lighting completed the classic lighting projects such as Beijing Diaoyutai State Guesthouse, Shangri-La Hotel, Hangzhou, Guizhou Provincial Government, and Youngor Ningbo Headquarters.
Hong Ziang believes that reform and opening up has been going on for 30 years, and the road to relying on low-cost manufacturing enterprises to earn labor gaps is almost over. As an MBA student at Columbia University in the United States, he believes that innovation is the way out of the lighting industry and the smooth path of the product. Although it has a four-year history of lighting, it has invested in Shenzhen Creative Technology Park to set up Shenzhen Esso Lighting Design Co., Ltd., specializing in system lighting solutions and providing application technical support for the lighting.
Classic quotation
Integrity is the most basic moral requirement for being a human being. The core of doing business is to be honest, which is also the basic requirement for the company to develop.
The financial tsunami has a certain crisis for the goods, and it also contains a golden opportunity. We have the confidence to seize this opportunity and realize the company's fundamental leap. Hong Ziang, Chairman of Zhongshan Pinshang Lighting Co., Ltd.
Main honors
In 2005, the company won the top ten enterprises in the lighting industry for indoor lighting issued by the Provincial Lighting Association.
In 2005, it was rated as the most popular commercial lighting brand by Guangdong Lighting Association.
In 2006, the company was rated as one of the top ten industry channel construction enterprises, the top ten brand supplier of China hotel, and the top ten brand of Chinese consumer (user) satisfaction.
In 2007, it was rated as the most influential industry brand by Guangdong Lighting Association.
Reporter's notes
a once-in-a-lifetime opportunity
Saturday, December 27, 2008. This is a statutory rest day, but the customer service department of Zhongshan Pinshang Lighting Co., Ltd. is still busy.
The customer service department, Yang Lanhua, told reporters that they are voluntarily coming to work overtime. There is no way. At the end of the year, many customers are rushing to pick up the goods, and their own affairs must be dealt with in time.
With the advent of the financial tsunami, reporters have heard too many orders and employee holidays, so Miss Yang’s answer surprised reporters. Even more surprised reporters are still behind. Hong Ziang, chairman of Pinshang Lighting, said: The financial tsunami is a crisis for the goods, and it also contains a golden opportunity. We are confident to seize this opportunity and realize the company's fundamental leap. This should be the most inspiring words that reporters have heard from the mouths of business owners in recent times.
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