Lei Jun is eager to do the size meter air conditioning excavation before the Gree employees

Lei Jun, who is eager to expand the air-conditioning business, is not idle, but chooses to find a breakthrough from the air conditioner. Recently, there have been multiple channels to confirm to the home appliance circle that Zhimi Technology, which is responsible for Xiaomi's air-conditioning business, is in contact with the company owned by former Gree employee Xiao Youyuan to seek a joint effort.

Since August 2017, a 1.5-pound inverter air conditioner with a price of 4,399 yuan has been launched, and the millet that is quietly on the market is not idle. Recently, a number of home appliance insiders revealed to the home appliance circle that Xiaomi, who is eager to expand the air-conditioning business, has chosen Changhong Air Conditioner as its foundry, but is not satisfied with it. Rather, it is looking for a more effective means of breakthrough, that is, to find a breakthrough from the air-conditioning of a Gree, to seek the expansion of product categories and the rapid break of the market.

However, in the face of Gree Electric's chairman and president Dong Mingzhu, he uttered a long-awaited slogan: In the face of peers, Gree digs people, Gree knows that "send people to beat each other, can't sneak in to dig people." In the process of expansion and development of air-conditioning business, Xiaomi adopted the “curve to save enterprise” approach. Multi-party news confirmed to the home appliance circle that Zhimi Technology, the ecological chain enterprise responsible for Xiaomi's air-conditioning business, is currently in contact with a company called Sanyou Environment Company in Zhuhai, hoping to integrate the strength of both parties and seek market expansion.

According to the information from the industrial and commercial department, Zhuhai Sanyou Environmental Technology Co., Ltd. is a legal person named Xiao Youyuan with a registered capital of 10 million yuan. It was established on September 21, 2016. Among them, Xiao Youyuan holds 96% of the shares. Xiao Youyuan’s other identity is the former general manager of Gree Electric’s overseas sales. Just when Skyworth Group entered the air-conditioning business in 2014, more than 100 Gree headed by Xiao Youyuan joined Skyworth after leaving Gree. In October 2016, a number of former Gree employees, including Xiao Youyuan, were exposed by the media to leave Skyworth Air Conditioning.

At present, Xiao Youyuan has already set up another Zhuhai Sanyou Environmental Technology Co., Ltd. before leaving Skyworth Air Conditioning, and chose to take root in the air-conditioning industry. Through self-supporting portals, we provide customers with ODM-based design, production, manufacturing, and service businesses. The official website from Zhuhai Sanyou Environment shows that the company's 2017 turnover is expected to be 150 million RMB, including commissioned R&D projects and sales of finished products, providing specific technology and product R&D outsourcing for domestic and foreign customers, technical guidance and after-sales technology for manufacturing processes. service.

In order to quickly expand the air-conditioning business, Xiaomi chose to cooperate with Sanyou Environmental Technology Co., Ltd., which has a background in Gree. It is obviously a fancy background of Xiao Youyuan’s Gree and the product development, manufacturing and products that Xiao Youyuan accumulated in Gree in the past years. Experience in management and other experience. Therefore, it can make up for the short board of Xiaomi in the air-conditioning business, “one poor, two white and three no industrial chain”, so as to stand on the shoulder of the air-conditioning brother to seek a breakthrough. Of course, in the end, the two sides will cooperate in product design and development, or will involve product processing and manufacturing, and are still in further consultation. However, what is certain is that the two sides have basically reached an intention.

It is worth noting that while Xiaomi sought to expand the air-conditioning business, he chose to cooperate with Xiao Youyuan of Gree Background. As early as May 2017, Zhongshan Changhong Electric Co., Ltd., a subsidiary of Changhong Group, established a company called Zhongshan Hongyou Electric Co., Ltd. with Zhu You Sanyou Environment owned by Xiao Youyuan with a registered capital of 40 million. Among them, Zhongshan Changhong holds 60% and Sanlong Environmental holds 40%.

Aside from the 1 billion gambling contract between Gree Dong Mingzhu and Xiaomi Leijun, "Who wins and loses" can be fulfilled. In the process of development and expansion of the two companies in recent years, the Gree led by Dong Mingzhu entered as early as three years ago. Xiaomi’s main business mobile phone, Xiaomi’s Xiaomi, also entered the Gree’s main business air conditioner in 2017 through the ecological chain enterprise Zhimi. Now, with Xiaomi's choice to cooperate with former Gree executive Xiao Youyuan, it is undoubtedly to choose "straight road overtaking."

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