The report card of China's color TV industry in the first half of the year was not satisfactory.
However, Konka's performance has become a heart-strengthening agent at a trough. On July 13, Shenzhen Konka A released the 2018 semi-annual performance forecast announcement, which showed that during the reporting period (January 1, 2018-June 30, 2018), it achieved operating income of approximately 17.6 billion yuan, an increase compared to the same period last year. About 54%; the net profit attributable to shareholders of listed companies during the reporting period was 320-350 million yuan, a sharp increase of 10 times compared with the same period last year.
If you only look at net profit, Konka is not too much. But to be fair, for a brand that is recovering growth, after several years of restructuring, Konka's growth is entering a fast track.
This is Konka's hope for the future. According to the "Report on China's Color TV Consumption and Market Trends in the Second Half of 2018" released by the China Electronics Chamber of Commerce, the domestic color TV consumption is estimated to be approximately 23 million units from January to June 2018, which is still slightly lower than the same period in 2017.
Konka’s cardiotonic is not only out of the vortex of the old system, but also successfully occupying consumers’ mental marketing with new technologies and new images.
For Konka in 2018, good news followed one after another. When smart TVs became the standard in the TV industry, and consumers were looking for "futuristic" TVs, Konka, one of the color TV giants, debuted with new technology, completely subverting consumers' perception of intelligence.
On July 9, Konka Electronics released its upcoming autumn new products. This new technology that subverts smart TVs is mainly reflected in the fact that Konka has redefined and upgraded the smart TV industry from full-time artificial intelligence speech to the new three-dimensional frequency conversion technology, and has set off a battle for the right to speak in the color TV industry for the "future sense". .
"Future sense" TV can throw away the remote controlKonka’s killer features are the flagship model V1 and the new inverter TV R2.
When these two "futuristic" products were unveiled, they became the focus of market attention with their distinctive features. Take V1 as an example. V1 uses the original OLED panel provided by LG Display, which has more pure colors and restores the true appearance of the picture; it is also equipped with Dolby Vision (Dolby Vision?) HDR imaging technology; in terms of speaker system, V1 is not stingy The world-famous brand Harman Kardon’s sound system is used, 10 sound units and DTS decoding bring users an immersive audio-visual enjoyment from the software and hardware level.
For smart TVs, what is easily overlooked by many consumers is actually the chip. The difference between Konka's flagship model V1 is that it is the first in the industry to use the current highest-end Huawei chip, dual-core A73 + dual-core A53 CPU configuration. Whether it is processing 2K, 4k, 8K signals or running more programs, it can ensure that the TV is smooth and not stuck.
It is worth recommending that V1 is equipped with a fully ecological artificial intelligence voice jointly created by Konka and iFlytek. The full ecological artificial intelligence voice system used by V1 not only realizes necessary skills such as voice control of TV and AI interaction, but also black technology that can control smart homes.
The artificial intelligence voice has covered 36 life scenes of food, clothing, housing and transportation. Users can order takeaways, check the weather, ask stocks, order movie tickets, check maps, order flowers and other services through TV voice, and enjoy a fully ecological and intelligent life without leaving home.
The traditional remote control is gradually disappearing. Konka V1 gets rid of the remote control, the voice can open V1, incarnate into the intelligent hardware control brain of the whole house, integrates intelligence into the bits and pieces of users' lives, and becomes an important entrance to the future Internet of Things.
Konka's well-known Yiyou TV control system has entered the 7.0 era. After years of innovation and optimization, the user's viewing habits are analyzed through big data in the background, and the inner tube that users most want to watch is provided in real time. In the aspect of smart content screening, a flat waterfall flow method is used, and more personalized content is realized, which realizes a movie-viewing experience of thousands of people.
All-round "soft and hard" has established V1's flagship position in smart TVs. It can be said that "futuristic" TV is the type of V1. V1 is also the first to use 8K super decoding in the industry, which is enough to meet the content upgrade requirements in the next 5-10 years.
Konka’s new variable frequency TV R2 uses a new generation of suspension bonding technology, and it also solves the problem of the traditional TV’s pursuit of maximizing the screen-to-body ratio while reducing the outer frame caused by the combination of the screen body and the outer frame. Close question.
In terms of design, the R2 frame has no gaps, no splicing, and full fit, a perfect combination of visual aesthetics and high-precision technology. Extreme technology is slim with a thickness of 7.9mm. From an industrial aesthetic point of view, this product is a superior product.
Not only that, Konka R2 TV broke the industry precedent and took the lead in upgrading the three major frequency conversion technologies-spectrum frequency conversion, motion frequency conversion, and light control frequency conversion.
Spectral frequency conversion means that Konka R2 TV adopts unique optical anti-blue light technology, and the backlight uses the newly developed optical anti-blue LED lamp beads. This lamp beads does not emit harmful blue light in the 415-455mm frequency band, and prevents blue light from the source. Eye damage.
Motion frequency conversion is in the process of watching TV movies, and the loss of dynamic pictures is also a culprit that damages the watching experience. R2's new generation of frequency conversion TV is upgraded through chip frequency conversion to realize MotionFlow and then upgrade, and realize dynamic picture compensation and motion frequency conversion more widely. Realize motion noise reduction, halo reduction, subtitle stabilization and other functions through MEMC Pro. Full-standard motion compensation allows you to watch a 24 frame movie as smooth as possible.
Light control and frequency conversion means that R2 uses the latest chip algorithm to perform backlight partition control + screen partition dimming in real time according to the picture needs to achieve saturation and dynamic brightness compensation to achieve a timely HDR effect. To put it simply, it is to make the bright areas of the picture bright, and the dark areas dark at the same time to enhance the details.
These new technologies and new products may endorse Konka's operational goals. During the 2018 Shanghai AWE, Lu Jian, the executive vice president and general manager of the multimedia business division of Konka Group, made it clear: Konka’s sales revenue will reach 40 billion yuan in 2018, and the net profit will reach 450 million yuan. Return to the top three in the industry within three years and enter the first camp.
Konka, which focuses on "future sense", may be expected to complete the above goals in the second half of the year.
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