At the opening ceremony of the world-famous Beijing Olympic Games, a stunning Olympic ring composed of light and electricity rose slowly and became a scene that surprised the world. Behind this amazing, is the magic from LED.
LED (Light Emitting Diode) is a solid-state semiconductor device. Because of its outstanding advantages in energy saving and environmental protection, it is in line with the world trend. The LED industry has become one of the pillar industries of some countries in Europe and America and Japan. Because of the huge market potential and promising prospects, the LED industry has become one of the industries that have developed in recent years in various parts of China.
However, this year's financial crisis sweeping the whole world has brought the LED industry to a new development trend: the oligopolistic competition in the upper and middle reaches of the industry is fierce, and some enterprises in the downstream industry have been eliminated; foreign companies have accelerated their access, and the domestic market segmentation speed has accelerated.
The Jiangxi Provincial Party Committee and the provincial government attach great importance to the development of the LED industry and include it in one of the 100 billion industries in the 10 billion project. In the face of the current severe development situation and rare development opportunities, how to seize opportunities, overcome difficulties, and strengthen and expand the LED industry has become a major issue of concern to the government departments and related enterprises in Jiangxi Province.
Product development from green apple to red apple
In the current situation of increasing competition in the LED industry, the research and development process of new products is accelerating, and the application fields of products are expanding. Some countries in Europe and America and Japan are paying more attention to the development of technology-based integrated application products, which has proposed new and higher LED enterprises. Claim.
From the perspective of Jingneng Optoelectronics (Jiangxi) Co., Ltd., a leading LED enterprise in Jiangxi Province, although the technology of silicon substrate light-emitting diode materials and devices with independent intellectual property rights has obtained 47 national patents, it has a leading position in China, but in the industry. The process will be challenged by large international companies with mature technology routes.
The LED industry is both a sunrise industry and a high-tech industry. Technology determines the product, the product determines the president of the city Changjing Energy Optoelectronics (Jiangxi) Co., Ltd. Jiang Fengyi said: Since the production of the silicon substrate light-emitting diode of Jingneng Optoelectronics since May this year, the product qualification rate has jumped from 5% at the start of construction. Up to now, 60% is expected to reach 70% by the end of this month. However, under the fierce competition of domestic and foreign industries, the company will further accelerate the research and development of products in the spirit of vying for the day and night, and further mature the product technology to realize the transformation from green apple to red apple. At the same time, on the basis of only blue and green products, we will develop red and white products as soon as possible and increase the variety of products. Through efforts, the production capacity will be increased from more than 2 billion this year to 10 billion per year.
Jiang Guozhong, president of Jiangxi LED key enterprise Lianchuang Optoelectronics Technology Co., Ltd. said: Lianchuang Optoelectronics will firmly grasp the opportunity of the country to vigorously develop the LED industry and implement energy conservation and emission reduction policies. In this year, LED products are expected to achieve sales income of more than 800 million yuan. On the basis of the plan, the company plans to invest 1 billion yuan in the next five years, and carry out strategic cooperation with Jingneng Optoelectronics in the field of silicon substrate, and vigorously develop the semiconductor lighting source industry to achieve complementary advantages, mutual benefit and win-win, and jointly enlarge and strengthen the LED industry in Jiangxi.
It is understood that in the next step, Jiangxi Province will focus on applying for the National LED Engineering Center, and support the silicon substrate light-emitting diode materials and devices to declare the National Science and Technology Progress Award, and strive to list it as a national and even world standard, which will be the LED industry in Jiangxi Province. Development has far-reaching implications.
Industry chain extension
From a unique show to a hundred flowers
Under the impact of the international financial crisis, the low-end market of the LED industry has shrunk severely, and competition in the high-end market has intensified. This shows that the extension of the industrial chain, the cultivation of new economic growth points, and the completeness of the upstream, middle and downstream products are crucial to the development of the LED industry.
It’s not spring, but the flowers bloom in the spring. On the basis of this year's general lighting project with an annual output of 200,000 street lamps and 500,000 square meters of indoor lighting, Jiangxi Province plans to build an annual output of 4 million Blu-ray DVD projects, high-power lighting fixtures and long-life LED streetlights. The project, with an annual output of 20,000 square meters of high-definition full-color display project, began to build a large-scale production project of red LED chips in 2010.
In line with this, in the industrial layout, Jiangxi Province will plan to form a center, two fulcrums, multi-dimensional diffusion LED industry space development pattern, that is, the Jinshajiang LED Industrial Park as the core, with Jingneng Optoelectronics and Lianchuang Optoelectronics as The fulcrum is spread by attracting investment, industrial development and supporting industries.
Pan Xiaofeng, general manager of Jinshajiang Venture Capital Fund Co., Ltd. said: Jinshajiang Investment Fund is planning to use Jiangxi as a large-scale production base and investing 50 million US dollars to set up Jinshajiang LED Industrial Park with a total plan of 5,000 mu. The first phase of the plan is 1,000 mu, which aims to introduce international companies such as Osram, Temasek and Philips into the park.
The person in charge of the management committee of Nanchang High-tech Zone said: In order to make the LED industry in Jiangxi Province form a relatively complete industrial chain as soon as possible, Nanchang High-tech Zone will actively serve the LED chip industry, packaging industry, application industry, supporting industry and related industries. .
Market Development
From the foothold of the company itself to the strong boost of all parties
The foothold and touchstone of industrial development is the market. There is no market, no orders, and industrial development is difficult.
It is understood that in the past, the market development of LED products in Jiangxi Province relied mainly on the enterprises themselves. The main market players were Jiangsu and Zhejiang. This seems to be less stressful when the output of the products is not large and the varieties are small. However, with the expansion of product output and the increase in varieties, how to further expand the market will become the decisive factor for the LED industry in Jiangxi Province to become stronger and bigger.
In order to strongly promote the development of the market, Jiangxi Science and Technology Department will actively communicate with the Ministry of Science and Technology, and strive to include Nanchang City as a pilot city for the Ten City Wanhao LED Street Light Demonstration Project, and try its best to meet the relevant requirements of the enterprise.
In order to strongly promote the development of the market, the financial department of Jiangxi Province will preferentially purchase LED products in government procurement, so that the sales of LED products will increase in various places.
In order to strongly promote the development of the market, the Jiangxi Provincial Economic and Trade Department will organize order fairs and conferences, and actively promote LED products to railway and municipal departments that use more LED products.
We believe that through the joint efforts of all parties, the LED industry in Jiangxi Province will be able to meet difficulties in the fierce market competition, and will be able to embrace the future and embrace a bright future with good and fast development!
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