The 2008 China Lighting Appliances, jointly sponsored by Guangzhou Guangya Messe Frankfurt Co., Ltd. and China Lighting Association, have been awarded three categories of light source appliances, indoor lamps and outdoor lamps after online voting, data review and on-site product review. A total of 15 awards. After the announcement of the award, Aladdin Lighting Network interviewed Tan Zhaojing, the general manager of Guzhen Juhao Lighting Factory, which won the first prize of indoor lighting. He made a comprehensive understanding of the lighting products and company concept, and won the evaluation for the industry. The reason for the award.
General Manager Tan Zhaojing was interviewed by Aladdin Lighting Network
The industry is impetuous, and only the prizes that are not contaminated with copper smell are the heaviest.
Poorly wrong, the evaluation is the only company that appeared at the dinner party on June 8th but did not receive the award. When Aladdin and his party came to the booth and handed over one of the most important prizes in this competition, Tan was still a little bit fascinated. Looking at the whole process of the competition, the evaluation was too inconspicuous from the beginning.
So many well-known brands, Tan did not think of it, won the award without spending too much effort, and is still the first prize! I am afraid this is the best explanation for the unintentional willows. Mr. Tan continued to explain that it is not the Guangzhou International Lighting Exhibition and the China Lighting Association. The number of this event is not enough, but the current industry evaluation and awards are too frequent, and more often the cost of corporate sponsorship activities. I can go home without a waste of power. In essence, this is a bad habit of the industry, and it is the impetuous performance of the people in the lighting industry, which makes people hate it.
However, this competition is definitely an objective and fair game in the industry, both from the organizer and the jury. Therefore, the evaluation is very important to this award, and the pragmatic style of judging is also the principle of evaluation.
Dedicated persistence, harvesting fruitful results
After talking about the competition itself, Mr. Tan commented on the development history, the status quo and the product. There is nothing special about the evaluation itself. The evaluation was established in the ancient town of Dengdu in 2000, just like most lighting companies. Looking at the development prospects of commercial lighting, the evaluation has been positioned in the field of office lighting since the beginning, and has been obsessed for 8 years.
To say that there is something different, it is to clearly focus on the development and design of office lighting products. The origin of the evaluation is very simple. Tan always said that only when the lights are done, can the users get the praise. Therefore, the name of the evaluation is to spur and encourage enterprises and employees to do the product itself, low-key and pragmatic.
Although there are many competitors such as Bessi, Yangye, and Shifu, Tan is quite confident that there is no opponent in the evaluation of office lighting, because their products are from appearance or connotation, whether it is shape or style. The lighting effect, the evaluation of the hoisting bracket light is very good to achieve anti-glare, easy installation, to achieve the unity of quality and art, is the expert of light.
A two-pronged approach, evaluation of the layout engineering field
A good product, the most important thing is to be recognized by the end user and can withstand the test of the market.
Mr. Tan said that in the next plan, the evaluation will push the hoisting bracket lamp to replace the traditional grille lamp panel. After the evaluation, we will set up an office in the country, recruit a group of elite soldiers, and systematically train the knowledge and products of the lighting industry, so that we can use the special problems that the professional solves for our customers.
At the same time, the evaluation will introduce the concept and advantages of series of office lighting products such as hoisting bracket lights to the designers. The designers will try to change the traditional mode, customize the personalized office environment for the owners, and realize the artistic combination of office and beauty. In this process, the evaluation will be based on the technical standards of the product to establish a detailed reference standard for the combination of the light distribution curve and the light environment.
The mainstream media, Aladdin has a long way to go
As the mainstream media in the industry, Mr. Tan also proposed to Aladdin's development: the lighting industry is now in the process of historical change from China to China. Intellectual property rights have received more and more attention from enterprises in recent years. As the official website of this competition, Aladdin Lighting Network has always adhered to an objective and fair media perspective. In the future publicity reports, intellectual property protection should also be regarded as an important aspect to advocate and guide the development of the lighting industry in a healthy direction.
Liu Jun notes:
Tan is always a relatively low-key and pragmatic person, the typical image of a Guangdong entrepreneur. There are not many words, but the words reveal the confidence and ambition of a strategist. Before the evaluation of lighting, it is not optimistic for most people, because the status of the popularity or the user's mind is far from the standard of a famous brand. However, the objective and fair results have also convinced other award-winning nominees of indoor lighting.
For lighting companies, positioning and persistence are important. Blindly following the trend and plagiarism will eventually accept the punishment. Many domestic manufacturers are also increasingly referring to the protection of intellectual property rights on the agenda of corporate development. Aladdin Lighting Network also has to bear the obligations of the mainstream media in the industry, taking care of guiding and advocating intellectual property protection behaviors, and doing its due diligence for the healthy and orderly development of the industry.
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