Intel Responsive Retail Sensors Drive New Changes in Traditional Retail

Recently, the 12th RFID World Application Innovation Conference 2017 was held in Shenzhen Convention and Exhibition Center. The conference invited more than 300 outstanding enterprises in the RFID industry industry chain, industry authoritative experts, RFID terminal user representatives to participate in the analysis of the industry development direction, and jointly explore new models of industry development. At this conference, Mr. Li Feng, Technical Business Manager of Global IoT Retail Sales Department of Intel China Ltd., shared the topic of “Intel Responsive Retail Sensor Solution” and shared a more efficient and economical responsive retail solution with the guests. .

Mr. Li Feng, Technical Business Manager of Global IoT Retail Sales Department of Intel China Ltd. Why does Intel want to make a retail sensor solution? Manager Li said that it is mainly based on two recognized problems in the industry, one is inventory management, according to statistics, out of stock, Out-of-stock and inaccurate inventory have caused losses in the global retail industry of $1 trillion, and this loss accounts for 8% of global retail sales, so if these problems can be solved, retailers' sales performance will be improved accordingly. Second, the customer experience. Before the emergence of large-scale retail supermarkets, the customer experience was very good. For example, before the tailor-made clothes, after the mass production, the offline retail customer experience was reduced a lot, which is what we want to do. One of the reasons for the responsive retail program.

The overall architecture of Intel's responsive retail sensor solution is a ceiling-mounted sensor. The Sensor can configure the antenna to adjust the signal strength. The coverage of a sensor is about 15 square meters. The sensor transmits real-time information through wired or wireless means. Go to Gateway. Manager Li explained that if the whole solution is divided into three ends, the sensor is the front end, then the Gateway is the middle end, which is equivalent to the small platform managed by the store. Its main function is to perform the edge device (fog device), and finally the data is transmitted to the cloud computing. And then analyze the big data. This is the main workflow of the program. What are the benefits of this solution? Manager Li said at the meeting that there are two main advantages. The first point is that the Sensor will read the RFID tag information every second, and can realize real-time inventory management and notification. The condition of your inventory; the second point is that when each RFID tag moves, the system can detect it and transmit the information to the edge gateway for processing to determine the customer preference of the clothes. Based on these two benefits, it can solve two major pain problems in the clothing retail field. According to reports, the Intel® retail sensor solution can increase the accuracy of inventory to nearly 100%. The platform approach provides retailers with a simple and cost-effective way to collect actionable, near real-time intelligence—helping save money and convert more sales. It tracks the status of items through RFID tags, protects customers' privacy, and helps salespeople keep track of inventory, inventory, customer traffic, and local demand information. Can significantly reduce the loss caused by misplaced goods or out of stock and inventory losses. RFID data can be used in conjunction with other data, such as video, to provide an overview of in-store activities and customer preferences after a quick analysis. Intel® Retail Sensor Components are easy to manage and integrate with existing storage systems to ensure data security. Advantages of the Intel® Retail Sensor Solution: - Know your exact inventory with nearly 100% accuracy to meet fluctuations in in-store demand; - Reduce losses due to excessive inventory, out of stock or misplaced goods, and inventory loss; When the specified location is low, the replenishment alert will be received; - the correct item will be guaranteed at the shelf position; - the item being touched, tried on and finally sold; - the efficiency and effectiveness of the salesperson will be improved; Intel® Security Technology protects customer privacy and data and complies with industry requirements; - Easy to install and manage devices.

The Intel® Retail Sensor Solution has been successfully applied. In 2016, such as the Levi's store in San Francisco, it helped customers solve the problem of out-of-stock items in the store shelves and increased the sales of the retail company. Also working with another company to help customers solve the problem of product positioning.

Manager Li said that Intel Rev 1b products have passed China certification, and the products will soon enter China sales. In the next year, Intel retail solutions will integrate video analysis, Wi-Fi and BLE technologies, and there will be more advanced functions, such as Can do 3D shop model, customer psychoanalysis, statistical analysis, etc. Finally, Manager Li said that he hopes to find partners to jointly promote Intel's responsive retail sensor solution in China. Intel will provide software on the Sensor, Gateway, and related hardware to work with partners to drive the deployment of Intel's responsive retail sensor solution.