A few days ago, Qualcomm launched its first dedicated chip for VR/AR-XR1. Although almost all of its previous solutions support VR/AR, the significance of XR1 is much more than that.
Taking this opportunity, Tuluojun interviewed the head of Qualcomm's XR business in China and learned about the true purpose of Qualcomm's XR1.
Qualcomm, which is firmly in the top position in smart phone chips, still focuses on mobile platforms in XR. When we thought that Qualcomm was just borrowing this chip to test the waters on the XR, it was ready for a long-term battle on the XR, and said that the chip will continue to iterate.
"We firmly believe that mobile XR is the next generation computing platform," Guo Peng said firmly.
On May 29th, at the AWE held in Santa Clara, Qualcomm officially released its first chip specifically for VR/AR-XR1. Qualcomm even opened up a special XR product line for it, which shows how much it attaches importance to XR.
In fact, the XR1 chip has been planning since two or three years ago. Guo Peng explained the reason why he chose to launch it in 2018.
"The current VR industry is relatively mature. Although there is no outbreak, the VR industry chain, including hardware, software, and components, is gradually becoming mature and shaped. For AR, although it is not fully mature, there are already different forms. AR products have begun to be widely adopted by developers. So launching a dedicated XR chip at this point in time is very suitable for injecting fresh blood into VR and advancing the AR industry."
Before XR appeared, we were only familiar with VR, AR and MR, which all have corresponding equipment, and the concept is easier to understand. And what is the concept of Qualcomm's flagship XR?
Guo Peng explained the definition of XR that the term "XR" is used to describe augmented reality (AR), virtual reality (VR), mixed reality (MR) and all related use cases. And Qualcomm looks more from the bottom of these "R"s. In fact, many of the underlying software and hardware technologies of AR, VR or MR are interlinked, especially some basic technologies and SDKs on the chip side. "So we use the concept of'XR' to include the entire business content of virtual reality, augmented reality and mixed reality. This is our most fundamental starting point. We believe that there will be a trend of convergence in the future."
"We firmly believe that mobile XR is the next generation computing platform." Guo Peng said firmly.
The idea that *R will become the next-generation computing platform was almost always heard at the beginning of the VR wave, and after a round of reshuffle, gradually fewer and fewer people advocated, and even many people began to hold this view. A skeptical attitude. But Qualcomm has been using actions to follow through.
In the development process from PC Internet to mobile Internet, people's usage habits have also undergone tremendous changes, and smart phones have become a necessity in life. Qualcomm, which made its fortune in communication chips, is also in the mobile wave and has an absolute advantage in the smartphone field. According to the revenue share data of the global smartphone application processor market released by Strategy Analytics in 2017, Qualcomm’s market share has reached 42%, far Other platforms such as Super Apple and MediaTek. Although it also tried to enter the PC field, it was not smooth.
"We have always defined XR as the next-generation mobile computing platform. It will be a platform that can replace some or even most of the functions of mobile phones in the future. Nowadays, many times we use mobile phones to operate, such as watching videos, reading or browsing information. You need to hold your mobile phone with both hands. For VR/AR glasses, it will free your hands and give you more space and more ways to interact."
Therefore, in the eyes of Qualcomm, the future potential of XR is comparable to current smartphones. And now that this direction is identified, in order to promote the development of XR, Qualcomm seems to spare no effort in the layout.
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