Shenzhen, June 16, 2011-In the global electronic industry turmoil brought about by multiple factors such as the European debt crisis and the Japan earthquake, smart terminals such as smartphones and tablets have become the hottest market hotspot today, IHS iSuppli The latest forecast report shows that the global smartphone shipment growth rate will reach 60% in 2011, and tablets, laptops and other markets will also perform well. At this time, the transformation of traditional consumer electronics companies into the smart era has become an inevitable trend, especially in various fields of the mobile phone industry chain. How to smoothly transition to the smart era has become the focus of the industry. Under this background, the portable product series of events hosted by the Creative Age have been fully upgraded this year. From July 14-15, the 2011 Portable Product Innovation Technology Exhibition, supported by the China Communications Society and reinstalled, will land in the Shenzhen Convention and Exhibition Center. In Hall 4, companies from all levels of the industrial chain will focus on intelligent design and user experience, and display a series of innovative technologies, new products, new materials and processes.
Focus on user experience, comprehensive display of innovative designs, new materials and processes
In the smart era, good user experience and rich mobile applications have become essential elements of electronic products. Various touch products, new display technologies, power ICs, 3G modules, miniature projections, MEMS products, sensors, flat panel speakers, FPC connectors, miniaturized and thinned components, new Innovative products and technologies such as materials are the key to win the market for smart terminals; the special industrial design and software application exhibition area will directly show how to make products meet more individual needs and have better users through innovative design and software applications. Experience.
Taking human-machine interface related products that are most relevant to the user experience as an example, the innovative technologies and products exhibited at the Portable Product Innovation Technology Exhibition are: Depot Group's capacitive touch screen manufactured by the full-process of double-sided conductive glass Microelectronics is about to mass-produce AMOLED displays, ST's latest iNEMO engine and corresponding high-precision MEMS sensor solutions, the MEMS joystick just released by Floor Electronics, the miniature projection technology exhibited by the Hong Kong Institute of Applied Science and Technology, Strong Telecom's AVAGO capacitive multi-touch solution and optical finger navigation controller, etc. In addition, the LCD brightening film and various LCD energy-saving solutions brought by 3M, the ultra-thin mobile phone case materials to be exhibited by Hualixing, and the FPC connector exhibited by Panasonic Electric Works, the MLCC exhibited by Yuyang Technology, and Audi Wei The MLCT flat speakers on display, Lou's Electronics and the MEMS microphones exhibited by Cuijin Technology are all key technologies that can improve the user experience by making products smaller and thinner.
A series of forums detail smart design and market key
At the same time as the wonderful display, Portable Innovate keynote speech, Android industry and application development high-end forum, the seventh portable product design and power management technology seminar PDPM2011, the fourth mobile handheld display technology conference, the fourth mobile phone innovation design conference CMKC2011 , ID design salon and other activities will also take turns. TI, ST, NS, Freescale, Infineon, Tyco Electronics, Jingyan Technology and other technology suppliers, as well as a number of authoritative experts from Nokia, Samsung, ZTE, Huawei, China Mobile, China Unicom, iSuppli, DisplaySearch and other corporate institutions and Senior analysts will participate together to analyze the market structure and technology trends of portable products in the smart era, share key upgrades such as technological innovation, experience innovation, design innovation, and hardware-soft combination technologies to provide comprehensive support for industrial transformation.
Dr. Xu Liangfeng, Director of Nokia Asia Innovation Engineering System, will introduce Nokia ’s latest achievements in mobile 3D display and micro-projection technology at the 4th Mobile Handheld Display Technology Conference; Dr. Lin Min of Samsung China Design Institute will introduce how to do this at CMKC2011 Transform experience into design, elaborate the relationship between user experience and product design, and help listeners build a bridge from experience to product through actual product cases; Zeng Feng, director of mobile phone system ID Zeng, will tell ZTE through detailed cases in ID design salon The user philosophy, innovation philosophy, aesthetic philosophy and social philosophy of the mobile phone design team; senior Android architects Gao Huantang, Ke Bowen and Liang Wenyao will work together on the Android high-end forum based on the hardware industry, software services, Android games, mobile Internet content integration perspective, To provide participants and contributors to the Android industry chain, provide commercial building strategies and key technology sharing based on software, content, and equipment, and seek Android profitable space.
As the exhibition period approached, this exhibition also attracted more and more attention. According to the organizer's creative era, with its precise positioning and highly valuable rich content, the series of activities of the 2011 Portable Product Innovation Technology Exhibition was warmly sought after by the industry once it was launched, and the professional audience pre-registration was officially received within two weeks of official launch. More than 3,000 applications, including the middle and senior management personnel and technical development leaders of major mobile terminal companies.
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