Fighting against the LED industry, shuffling easy to hit the big brand marketing war

With the continuous advancement of technology, LED's unique advantages in energy saving, environmental protection, low consumption, high brightness, long life, small size and waterproof and shockproof are gradually reflected. Functionalized products related to LED are also emerging and presented. The rapid development of the industrialization trend has also created a beautiful landscape with an endless stream of LED functional products!

LED products are also popular and appear in many important and grand occasions. For example, following the first application of LED full color screen in China at the Kunming World Expo in 1999, a series of large-scale celebrations such as the 50th National Day Celebration, the 2008 Beijing Olympic Games, the 60th National Day Celebration, the 2010 Shanghai World Expo, and the Guangzhou Asian Games The LED display can be seen everywhere in the activity!

However, there is competition in the market, and there is competition to survive the fittest!

The reporter noticed that since the news of the smashing of the boss in the last October, the news of the vision of the closure of the optoelectronics is still unresolved, which has made the industry peers stunned: a good end-to-end LED old-funded enterprise, actually got the boss overnight. Run between the roads! This broke the biggest upset in the industry! Therefore, the LED business is not easy to see.

In fact, "display companies rely on orders to survive, orders are not, suppliers are dunning, the capital chain is easy to break." After the vision, Borent also closed down...

If the enterprise is not well managed, the tide of bankruptcy will continue, and the industry reshuffle is inevitable!

The reporter turned his attention to the easy-to-find, easy-to-create industry. The LED display company, which was founded in 2007, was initially dozens of people with annual sales of less than one million, but after only five years or so. The time, its performance has been jumping and rolling in a row. So far, the annual sales have reached several hundred million yuan, creating a good story in the industry! It has become a dark horse that can not be ignored in the same industry! What is the secret of its success? !

It is said that the LED industry shuffle really comes, why is EasyCard still so stable and calm? The reporter interviewed Mr. Li Huazhong, Vice President of Marketing of Easystar.

Mr. Li Huazhong said: "The reason why Easystar can avoid the crisis of 2008, and has withstood the reshuffle of the LED industry again and again, which stems from the company's clear positioning and enthusiasm, in marketing, In the brand marketing war, we must first play the brand of corporate culture, which is the basis of the brand marketing war. Due to the low barriers to entry in the LED market, various brands are mixed and the levels are uneven. Consumers' consumption of LED display screens will become more rational. Under this premise, consumers are more dependent on brands when they consume, and they also value service quality. Due to the increasingly homogenization of products, enterprises The competition between the two will become more and more intense. Therefore, while constantly pursuing product heterogeneity, the battle of brand marketing and the promotion of brand gold content will become the first choice for all merchants. In terms of Easycomer marketing system, the brand Marketing will undoubtedly become one of the central tasks of the entire marketing system."

"There is a market for demand, there is competition in the market, the survival of the fittest, this is the inevitable rule of market competition! Every day progress a little, unsuccessful will never give up! - This is the entrepreneurial spirit of Easystar, it is in this kind Guided by the spirit of never giving up, Easystars face the fierce LED industry shuffling, clearly positioning, and firmly stabilizing every step! This is the secret of the steady development of Easystar!" Vice President Li Huazhong said.

Natural selection, survival of the fittest! - In fact, this is also the way to survive!

We are looking forward to more LED companies with clear positioning and development direction like Easystar. We also hope that Easystar will continue to grow and become a leader in the LED industry in the near future.

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