Feng Chenghe: Be the leader of the future of Shenzhen industry


[Guest]: Feng Cheng, deputy general manager of Shenzhen Grid, and the following are interview contents:

[Moderator]: First of all, thank you very much for accepting our interview with Homefox.home.focus.cn. Some time ago, there was a Guangzhou International Lighting Exhibition in Guangzhou. Do you think the difference between this exhibition in South China and Guangzhou is different?

[Feng Chenghe]: I think there are differences between the two exhibitions.

Guangzhou itself is an exhibition of international lighting, which is held every year in Guangzhou. This exhibition in Shenzhen has only recently been launched. The main reason is that there is no big brand in the first place. We have been involved in this event. We have been exhibiting several times in Shenzhen. There is participation, and the second is that the organizing committee can't organize it here. The propaganda is not in place. There are fewer people coming today.

If it is different in Guangzhou, people from all over the world will come over and have a wider vision. Like our brand, we have been operating in many places in Shenzhen and Dongguan.

[Moderator]: Does Guangzhou have an office?

[Feng Chenghe]: Also, we have been in Guangzhou for five years.

[Moderator]: Where is the office of Guangzhou Sogou?

[Feng Chenghe]: On the side of Industrial Avenue.

[Moderator]: I would like to ask if your company's main products are industrial or civilian.

[Feng Chenghe]: Our total product structure is mainly based on indoor commercial lighting.

Nowadays, some of the more popular ones besides LEDs, T5 is still very popular in the market. Various lamps have different colors. This is a home decoration consumer will like, the color can be automatically adjusted, including us a new one. The product is dimmable.

[Moderator]: Actually used for more people.

[Feng Chenghe]: There are many residential houses, and there are also some energy-saving lamps. The factories and supermarkets are all widely used in the world. Now the T5 is used in commercial and supermarkets. The previous ones are T8. Compared with power consumption, the use of T5 can save at least 48% of electricity.

[Moderator]: You have been engaged in this industry for so many years, China's lighting industry can be said to be developing rapidly, then what do you think is the trend of this industry in the second half of 2007 and the first half of 2008, this industry will not A new thing appears.

[Feng Chenghe]: I think the overall impact of this industry in Shenzhen from 2007 to 2008 is relatively large.

Because commercial lighting and indoor lighting are different from home decoration, speculation and real estate speculation will have a certain impact on the lighting industry. Industrial lighting has no effect. Like the Beijing Olympics, we also used the T5 energy-saving lamps of our focus real estate network.

[Moderator]: Because we are the only partner of the 2008 Olympic media, we are now doing a series of follow-up reports on the Olympic Games. Can you tell us more about this product combined with the Olympics?

[Feng Chenghe]: The Olympics used the T5. It was in the stadium of the swimming pool. It was decorated with a light belt. It was made by the Beijing office.

[Moderator]: How much investment did you invest in the exhibition hall?

[Feng Chenghe]: A total of more than 23,000 lamps were taken, and we did not invest much in that one. We are also making a contribution to the Olympics.

[Moderator]: I would like to ask, have you made any major moves in the company in 2008?

[Feng Chenghe]: In 2008, we will have a bigger movement. This year we just acquired a German chinaren company. The factory is located in Jiangmen. After the acquisition, we are still preparing for this year. For example, the staff will be in place, etc. Really put into production, began operations in 2008, and our own product structure is not very complete, after the acquisition of that enterprise, it may be more perfect.




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