Explore the future development direction of passenger cars in all aspects

Imported brands have entered the Chinese bus market, causing subversive changes in Chinese bus technology. These changes are mainly reflected in two aspects.

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(1) The entry of new technology has prompted domestic buses to stand directly on the platform of the most advanced passenger car technology. Chinese passenger cars started from trucks, with low technical content and difficult breakthroughs in independent technology. The entry of foreign brand buses has carried out a technical mission for Chinese buses. A series of technical terms and new configurations have been widely spread: ABS, ASR (drive anti-slip), ECS (sequential boost control technology), CAN bus, "eddy current", full load, etc., making Chinese passenger cars quickly enter The highest hall of passenger car technology. Domestic bus companies that are good at adopting and adopting quickly entered the application stage of advanced technology. In particular, the application of most components has been rapidly promoted, prompting the rapid innovation of passenger car technology.

(2) Localized production and procurement of imported parts and components, so that technical applications are guaranteed. At present, most of the imported parts are produced and sold in China, which makes it possible for Chinese passenger cars to purchase global advanced parts and components, which greatly promotes the development of application technology of Chinese passenger cars. It can be said that the current bus application technology has far exceeded the needs of users, and the craze of application technology has come to an end in China, and the technology of Chinese bus has entered a period of confusion.

On the other hand, the intrinsic quality of domestically produced passenger cars is limited by bus technology, especially process technology. Therefore, the arguments of “same-in-place” and “homogeneous” of passenger cars are endless, and it also leads to the abnormality of the unique order of the passenger car market and the assembly of the manufacturers.

In the manufacturing industry, technology has always been one of the magic weapons to win. However, the current bus companies pay more attention to technology than to the sales channels. In the future, how can passenger car technology develop to create core competitiveness and create differentiated competitive strength? This article will explore the future development direction of passenger car industry technology from market demand.

The impact of repeated road traffic accidents on passenger car technology development

Concerns about passenger work and the safety of passenger cars have been repeatedly raised, which has prompted the country's relevant regulations to be more inclined to guide the development of passenger car technology in the future changes and revisions. According to the data released by the Ministry of Public Security website: In 2009, the number of road traffic accidents involving more than 10 people died in a total of 19 accidents, accounting for 79.2% of the total number of similar accidents, an increase of 3.3 percentage points year-on-year. In the first half of 2010, the number of road traffic accidents caused by the operation of passenger cars increased, and among the 15 major road traffic accidents with more than 10 deaths, 10 cases were caused by the operation of passenger buses, an increase of 4 cases. The occurrence of mass casualties has caused the bus regulatory authorities to clearly put forward higher technical requirements for the passenger car itself.

On May 25, 2010, the GB7258 “Safety Technical Conditions for Motor Vehicle Operation”, which has received much attention, has entered the stage of review and discussion. The requirements for passenger car safety technology will inevitably lead to changes in the development direction of passenger car technology. The standard review draft mentioned that “all wheels of the sleeper bus should be equipped with tubeless radial tires, and the body should be a full-loaded monolithic frame structure.” The concept of “full load” is not discussed here. It will definitely become the target of bus companies.

The driver's operation is light and important for the passenger car. Therefore, the humanized design of the driving area and the working intensity of the driving operation will become the development direction of the future passenger car. Among them, the unified design of the instrument panel of the full range of models will become the highlight of passenger car design.

Whether it is the early driving recorder, the follow-up GPS, CAN bus technology, and the current intelligent management platform in the passenger car industry, the supervision of the bus operation process will be realized, which will play an important role in passenger car safety.

The impact of user demand on the technical direction of passenger cars

User needs are ultimately based on maximizing benefits, so more revenue and less spending will create the user's maximum profit.

1. The impact of increased user income on the development direction of passenger car technology

The user's income mainly depends on the ticket income, and some small-line shipments of the line gradually become profit points, even accounting for 30% of the total profit.

(1) The 100% employment rate of vehicles is one of the important measures to ensure the profitability of users. Many bus companies will have compromises on product quality in the case of low order margins. However, ensuring product functional requirements is the most fundamental basis for vehicle reliability. In the entire production and sales process of the vehicle, the reliability of the vehicle can be improved to finally ensure the performance of the vehicle, and the reputation of the product and the enterprise is also established. Therefore, the design concept of the vehicle is very important, it will determine the follow-up behavior of the company.

(2) Maximizing the luggage compartment will create value for the user. The design of the luggage compartment is related to the dual scope of technology and philosophy. At the technical level, most people think that full load is one of the means to achieve the oversized luggage compartment; in addition, the adaptability of the product's exterior size and the maximum use of the design space will help maximize the luggage compartment.

2. The impact of reduced user spending on passenger car technology

The proportion of the expenses incurred by the 13.7m passenger car on a fixed line in a certain life cycle, the less the expenditure, the higher the profitability under the same conditions. Management fees, purchase taxes, labor costs, etc. have little to do with passenger car technology. The cost of purchase is related to the configuration of passenger cars. Therefore, the author will focus on reducing the requirements of passengers on bus technology from the aspects of fuel costs, maintenance fees and tolls.

(1) Fuel cost has led to fuel economy becoming an important indicator for car selection. As can be seen from Figure 1, fuel costs account for 31.6% of the cost of vehicle expenditure. With the increase in fuel prices and operational pressures generated by road transport, fuel economy has become an important indicator of car purchase. The main content of passenger car technology, including passenger car weight reduction Design, market matching technology capabilities, adaptability of power selection, etc.

(2) Lower maintenance costs put forward higher requirements for product quality. Maintenance costs are related to the passenger car itself, mainly including problems such as unstable product quality, unreasonable product design, and unreasonable selection of consumable parts. The universal design of the series will reduce the reserve of repair spare parts and create value.

The above two points have high requirements for the design concept and design of the passenger car.

(3) The relationship between the toll and the passenger car itself is mainly to maximize the use of the space inside the compartment and to rationally design the number of seats. In other words, the utilization of the interior space reflects the competitiveness of the passenger car products, and different design methods lead to different results. Therefore, it is not surprising that the number of seats of the same length models is different after being designed by different enterprises.

Impact of passenger demand on passenger car technology

The demand for passenger cars has risen from simple vehicles to a safer and more comfortable level. The passenger's demand is mainly reflected in the requirements of the vehicle's smoothness and spacious seating space. The impact on the passenger car technology is mainly reflected in the reasonable design of the vehicle load, the smooth shifting of the vehicle and the rational use of the internal space. In addition, the passengers' demand for the aesthetics of the vehicle has led to the development of the passenger car industry design.

The important impact of the implementation of overseas orders on passenger car technology

The overseas orders in the passenger car market place high demands on the design capabilities and technological capabilities of domestic bus companies. In the implementation process, the design concept of domestic buses and the use of new materials are also promoted, for example, with all-aluminum body and stainless steel. Products such as bodywork have been exported to overseas markets.

The impact of competition on passenger car technology

In the introduction, some technologies in the bus industry were once imported. As most bus companies quickly stood on a higher technology platform in a short period of time, it directly led to the “same-in-place” of the bus industry in recent years. As the application technology continues to come to an end, the design capabilities of the bus companies themselves become the key to future competition. Therefore, process technology and intelligent design have become the main direction of bus companies.

1. Process technology becomes the representative of the core technology competitiveness of passenger car enterprises in the future

Process technology includes two categories of technology and equipment. The process of the same product may vary, and the external and internal qualities are not necessarily the same. The popular cathodic electrophoresis technology in recent years is one of the typical representatives of process technology to become the core technology competitiveness of bus companies. The quality of the details of most passenger cars is also mainly guaranteed by the process.

2. Intelligent design

The application technology of the passenger car industry is relatively backward compared to passenger cars in terms of intelligence and electronic. After the bus companies have reached the same level of manufacturing, most enterprises regard the intelligent and electronic as the direction of developing technology. While satisfying the demand, these enterprises hope to promote the technical competition level of the bus industry by upgrading the core technology for other backwards. Enterprises set up barriers to technical follow-up.

In addition, the design and production of core components will also be incorporated into the passenger car design field. Due to the scale of production, bus companies usually do not have the ability to produce core components. However, as the production capacity of leading companies in the industry gradually expands, the design and production of core components will become an inevitable trend. In the future, such as axles, suspensions and other components. Independent design and production will become one of the trends in the passenger car industry.

Analysis of the Influence of Maximizing Internal Value of Enterprises on Passenger Car Technology

Due to the fierce competition, the profit of bus companies is too low, reducing the cost and creating unique value-added has become an urgent demand of enterprises, so it will also promote the direction of bus technology:

1. Modular and standardized design has become the mainstream trend in passenger car design.

The modular design of passenger cars can be compared to puzzles. Different combinations will produce different models. The modular design reduces mold costs, development costs, inventory costs, and spare parts storage, thus reducing the cost of passenger car design and manufacturing from multiple directions. .

2. Product planning thinking is becoming a technical tool to guide passenger car design thinking

In 2009, 2,294 new product announcements in the bus industry, the sales rate is less than half, 50% of new products become garbage products, can not enter the circulation of the bus market, only the sample car and announcement costs exceed 100 million yuan, here is not Calculate mold costs and time costs. There is no invisible loss from the loss of market opportunities caused by inaccurate product development.

Product planning can ensure the precise positioning of products to the maximum extent, and protect the business performance of the company in terms of revenue and expenditure. (Product planning thinking has been written, it will not be detailed here.)

Conclusion

Based on the above multi-dimensional analysis, it can be inferred from the aspects of design concept, technological innovation, and improvement of traditional structural design that the future technical direction of the bus industry:

Design concept: Product planning thinking guides product design and development, ensures product functional requirements, and modular and universal design of series models.

Technological innovation: the introduction of full-bearing technology and technology, process technology has become the representative of the core technology competitiveness of passenger car enterprises in the future, the intelligent and electronic as the development direction of technology, the application of industrial design, the use of new materials.

The traditional design is perfect: the driving operation is light, the unified design of the instrument panel of the whole series, the adaptability of the product dimensions, the internal size space, the lightweight design of the passenger car, the technical matching ability of the market segment, and the adaptation of the power selection. Sex.

Industrial development: The design and manufacture of core components are incorporated into the business model of passenger vehicles.

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