At this year's American Radio and TV Show, Ericsson will demonstrate its progress in 8K 360-degree video, virtual reality, and augmented reality projects, and will also release MediaFirst Stream Personalization solutions.
Participants will see industry innovations at Ericsson's booth, including immersive multi-screen VR, 8K 360-degree video experience, and AR motion graphics, all of which are based on advanced media processing and dissemination technologies.
In addition, Ericsson will also showcase the integration of IoT devices through the MediaFirst TV Platform, which will transform the TV interface into a smart home control center. With Ericsson's dynamic ad insertion and content replacement solutions, MediaFirst Stream Personalization can help TV stations customize multi-screen video services to provide viewers with tailored content.
This solution is compatible with any format of any player and supports the insertion of advertisements in HLS, Smooth Streaming and MPEG DASH. It also provides comprehensive usage logs that television stations can use for analysis to better understand audiences and business models.
Ericsson will also introduce new captioning services, including Snap Captions for offline captioning, cloud-based Subito Vault subtitle workflow, and Subito Conversion and Delivery Engine (which automatically converts caption files to support cross-platform output and transmission) .
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