Does Apple's buying a forest lead to a new trend?

Earlier we reported that in order to make paper and packaging use renewable materials more environmentally friendly last year, Apple has cooperated with the Non-Profit Environmental Protection Organization Protection Foundation to purchase more than 36,000 acres (about 220,000 acres) in Maine and North Carolina. ) Risky forests. Now almost a year later, Apple's efforts have already begun to bear fruit. Mary Watzin, dean of the College of Natural Resources at North Carolina State University, believes that this is just a beginning. "I think Apple's approach is likely to drive the rise of a trend. We just walked in front of this trend. ”

Watzin said that North Carolina’s rich forest resources will be able to bring more opportunities to forestry partners.

"More and more companies will follow Apple's approach to getting the materials they need. Land owners will gradually manage their forest resources through sustainable development programs. Their customers want buyers to see that their Product packaging is produced in a sustainable market."

She said that companies that want continuous access to materials could buy wood, and Apple just went one step further and bought the forest.

Kathy Abusow, chairman and CEO of the Sustainable Forest Initiative in the United States, said that Apple’s move is very rare. In general, a company will rely on third-party certification standards, rather than directly investing in forestry like Apple.

In 2016, Apple and the Conservation Foundation harvested more than 13,000 tons of timber between two forests in Maine and North Carolina. Jena Thompson, vice president of Business Partners, Conservation Fund’s organization partner Meredith, said that the annual output from the forests of North Carolina and Maine is equivalent to about 30% of the raw fiber used in Apple's 2015 product packaging.

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