Affected by the lag of real estate purchase restrictions, the high number of possessions and the limited scale of product replacement, the performance of the refrigerator market has been slightly depressed in recent years, especially in 2017, the raw materials have soared and pushed to the abyss. According to the total data released by Avi Cloud (AVC), the retail volume of China's refrigerator market in 2017 was 33.76 million units, a slight decrease of 0.6% year-on-year; the retail sales volume was 93.9 billion yuan, up 3.9% year-on-year.
According to industry online data, the total output of the refrigerator industry in 2017 was 75.162 million units, a slight increase of 0.8% year-on-year; the total sales volume was 75.072 million units, a slight increase of 1.2% year-on-year, of which domestic sales fell by 5.3%.
Faced with the unsatisfactory sales figures of the refrigerator industry in the past year, the market trend in 2018 has received special attention. According to the forecast data released by Aowei Cloud (AVC), the refrigerator market is expected to retail a total of 34.96 million units in 2018, a year-on-year increase of 0.6%. The estimated retail sales are 96.4 billion yuan, a year-on-year increase of 2.6%. With the advancement of consumption upgrades and replacements, there is still room for growth in the refrigerator market in 2018.
However, it is particularly emphasized that from the current forecast of raw material prices, the high cost of the refrigerator market in 2018 is still a huge stone in the majority of manufacturers, and under the catalysis of cost pressure and industrial upgrading, the brand concentration of the refrigerator industry will be even more Improve, strong and strong. Last year alone, the total retail sales of the TOP10 brand in the same week last year accounted for 93.5%, an increase of nearly 5 points year-on-year, so this trend will be highlighted this year.
In addition, consumer upgrades have penetrated into the refrigerator market, making users' demand for refrigerators more diverse and personalized. User-centric technology product innovation is triggering new consumption changes. Why do the refrigerator brands that shoulder the heavy shoulders seize the share in the fierce competition with increasing daily competition, and increase the number of refrigerators in the refrigerator industry in 2018? The TCL refrigerators in the first place are strong in the fields of health preservation and intelligent upgrade. Provides an expanded idea for all refrigerator brands.
Unchanging preservation
At present, the structural upgrading trend inside the refrigerator market is very significant, and this year, with the continuous deepening of consumer demand upgrades, the field of refrigerator market upgrades has gradually upgraded from the external door structure to the internal functional upgrades, such as health preservation, smart interconnection, etc. In terms of consumer demand for higher quality of life, it will be concentrated in household appliances such as refrigerators.
According to a joint survey conducted by the 2017 Yiyikang Joint Red Top Award, the three factors that consumers pay most attention to when purchasing refrigerators are preservation technology, energy conservation and environmental protection, and intelligent control. Among them, the preservation technology has attracted attention as high as 41.3%, nearly half. . The high attention to the preservation technology reflects the consumers' concern for health and preservation needs.
Through accurate insights into market demand, since last year, the high-end new products released by mainstream brands in the industry have paid more attention to the preservation technology. More representative ones include: TCL integrated frequency air-cooled refrigerator, Midea's “micro-crystal fresh†series, Haier "Full space preservation", Rongsheng "all-ecological fresh-keeping" and Meiling's "water molecule activation and preservation technology", etc., all around the refrigerator to meet the needs of consumers, among which, TCL refrigerator is unique to the fresh conservation of ingredients.
TCL refrigerator R & D team, after 3 years of painstaking research, with 17 core technologies, 85 patents, to achieve three major breakthroughs based on professional air-cooling, the first integrated inverter air-cooling technology, and in March last year launched the natural taste of retained ingredients TCL integrated inverter air-cooled refrigerator. The refrigerator is fast-cooled at 1 °C for 2 minutes, which can quickly achieve quick-cooling and lock-up of ingredients, lock the nutrition of the ingredients, preserve the original flavor of the ingredients, and at the same time, the unique AAT negative oxygen ion fresh-keeping technology, the permanent release of negative ions in the whole space. Fresh and healthful integration of dust removal, deodorization, sterilization, and fresh-keeping functions, providing 360° all-round fresh food for food, achieving a 7-day water retention rate of more than 90% for fruits and vegetables, and removing 91.17% of E. coli.
In addition, by setting up an independent storage area for special ingredients, the exclusive design of multi-space partitions is created, which adds a solid defense line to the preservation of TCL refrigerators. In storage, TCL integrated frequency air-cooled refrigerator has dry and wet partition, maternal and child area, -1 °C constant temperature lock fresh area, etc., taking the dry and wet storage design as an example, it will store dry and wet separately, dry area humidity ≤ 50% It can store precious herbs, precious teas, etc.; 90% in the wet area, the original biofilm moisturizing technology, long-lasting maintenance of fruit and vegetable hydration and nourishment. TCL refrigerator is closer to the user's diet and fresh nutrition pain points, retaining the natural taste of the ingredients, and to the greatest extent to meet the needs of users with energy-saving, low-noise and comfortable life.
Some insiders pointed out that with the continuous improvement of national disposable income, the consumption power of Chinese residents has been greatly improved. Consumers’ demand for fresh-keeping refrigerators is not limited to the initial stage of storing things. The consumers now need refrigerators. The ingredients are preserved to the original taste of the ingredients, which can be said to be the original preservation.
Therefore, it is extremely urgent to improve the preservation technology to meet the needs of consumers. Aowei Cloud Network (AVC) predicts that in 2018, the refrigerator industry will fight for iterations around the preservation technology. More cutting-edge preservation technology will help the refrigerator brands compete for high-end market share. In 2018, TCL refrigerators will continue to deepen the field of health preservation, and further explore the possibility of preservation technology, thus bringing consumers a differentiated quality preservation technology experience.
Achieving innovative wisdom transformation
In addition to preservation technology, smart upgrade is also the only way for the refrigerator brand to achieve sustainable development. The rapid penetration of the Internet economy and artificial intelligence technology has brought more development opportunities to the refrigerator industry. Moreover, the current 90s have become the main consumers in China. They prefer personalized, intelligent and cutting-edge technology products. Their consumer demand is affecting the future development direction of the refrigerator industry. In this context, the major refrigerator brands continue to start from product intelligence and seek more ways to break through.
2017 CES, Chairman of TCL Group Li Dongsheng: In the future, artificial intelligence will become the standard for TCL products. Since then, TCL appliances have been labeled as smart and connected. In the refrigerator business, the functions and experiences of the TCL refrigerator are in addition to the focus of health preservation, and special emphasis is placed on the use of the Internet and artificial intelligence technology to gradually extend to the smart home field.
In the product, almost all refrigerators in TCL use smart technology. Take TCL BCD-499WEF1 refrigerator as an example, it adds smart air function to make the cooling more uniform. How to do the wisdom of the wind? After the smart wind joins the wind function, the wind direction of the wind is not limited to one or two directions, which can avoid the cold wind blowing the food, the cooling is more uniform, and the food can be more durable.
It can be found that during the intelligent upgrade process of the refrigerator, TCL pays more attention to the user experience. Unlike the screen controls on the refrigerator door in the market, TCL's intelligence is more grounded and hits the user's pain points. In addition, TCL does not make simple intelligent functions to patch together, but from the past product intelligent functions to product intelligence, application scenario upgrade, through smart +, function +, scene +, audience + and other ways to meet different ages, Consumers with different habits and different life concepts have diversified needs for smart homes. TCL's "smart + Internet" transformation strategy, mainly through technological design innovation, gives products more high-tech value based on traditional advantages, and thus moves closer to smart scenes in higher fields.
In 2018, TCL refrigerators will continue to integrate smart technology that is more user-friendly and close to users' pain points, providing users with products and services with the ultimate experience. At the same time, they will adhere to the pragmatic and innovative concept, continue to adhere to the industry, be determined to innovate, and practice the big country brand. Responsibility and goals.
TCL refrigerator locks in health preservation and intelligent upgrade, and continues to innovate in these two fields, iterating new products, not only provides reference for the peers to achieve product structure upgrade, but also pushes the industry closer to a more benign operation track. On March 6th, 2018, the TCL refrigerator and washing machine new product launch conference will be held in Shanghai. TCL global brand spokesperson Ma Tianyu will witness the launch of the new integrated inverter air-cooled refrigerator with global consumers. Starting with the release of the new product on March 6th, what kind of surprises will the TCL refrigerator bring to the industry in 2018? It is expected.
Vertical Dip Centronic Connector
Vertical Dip Centronic Connector.
Current Rating:5A
Dielectric Withstanding Voltage:1000V for one minute
Insulation Resistance:1000MΩ Min.(at 500V DC)
Contact Resistance:35mΩ Max.
Temperature:-55°C to +105°C
Vertical Dip Centronic Connector
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